As marketers scale advertising spend, they are often on the lookout for new ways to their audience. Audio advertising might be one of the more novel channels, but that doesn't mean it doesn't have potential for your business.
Our friends over at Hireclix figured out how to successfully use Spotify Audio Ads in their campaigns. Not only did they do that, they also figured out how to measure the impact of audio ads to their key KPIs.
Audio ads are growing and will soon be a part of every marketer's channel mix, the question is how early you start testing them to figure out how you can get them to work for your business.
Keep an eye out for the next Funnel Tip as we will be sharing an inside look at the Spotify Ads platform so you can see just how easy it is to make ads and get them live.
In this video you'll learn about:
What Spotify Audio Ads are
How you can use Spotify Audio Ads in your campaigns
How Hireclix used Spotify Audio Ads to get increased ROI for their clients