Bowtie funnel: A modern twist to marketing funnels
It's a dog-eat-dog marketing and sales world out there. Resilient businesses focusing on long-term success are scrapping the stodgy, straight marketin...
Published October 25, 2023
Have you outgrown your reporting process?
In the dynamic digital marketing landscape, data reporting tools like Supermetrics have been pivotal by enabling businesses to extract, analyze, and v...
Published October 24, 2023
The formula for a winning full-funnel marketing strategy
Is your conversion rate up-and-coming? Is there room to improve it and get more prospects to become happy brand advocates? (Hint: The answer is always...
Published October 23, 2023
Boost Black Friday sales through the power of social media
Black Friday, the annual shopping extravaganza, is a golden opportunity for your business to boost sales and gain fresh followers. Customers rejoice i...
Published October 20, 2023
What is affiliate marketing and how does it work?
Given the plethora of choices for digital marketing these days, it can be hard for marketers to keep track and take advantage of everything. One of th...
Published September 26, 2023
Expert strategies to win the e-commerce game
E-commerce is big business. In fact, the global e-commerce industry is estimated to be worth about $6.3 trillion in 2023, according to recent research...
Published September 21, 2023
What a marketing data hub really does for your business
Regular readers of this blog will understand how a marketing data hub can help you evade data quota issues, automate reporting, and even help prepare ...
Published September 5, 2023
Performance marketing vs. growth marketing
The goal of every marketer is to, over time, leverage and increase their performance to drive sustainable growth for a business. Right? So, then, what...
Published August 31, 2023
What are data connectors?
At Funnel, we talk a lot about data connectors. They are an essential building block of a marketing data hub’s functionality, and without them, compre...
Published August 29, 2023
7 free marketing report templates in Looker Studio
Ok, you want to build some fancy automated Looker Studio (formerly Google Data Studio) reports to easily analyze your daily, weekly, and monthly marke...
Published August 17, 2023
