Case study: Admiral Markets

Admiral Markets are a leading online trading provider offering trading with Forex and CFDs on stocks, indices, precious metals and energy. They are active in over 40 countries with more than 20 local country websites and have 94 000 active clients and a total monthly trading volume of $61 billion.


Admiral Markets operate a large number of campaigns across different advertising channels. Ads platforms used include Adwords, Facebook, Bing, Twitter and industry related websites. Key metrics are CTR, CPC, CPA and return on advertising spend. They monitor performance across multiple conversion goals per website.

Admiral Market was looking for an automated solution to achieve cross-domain tracking across 20+ websites, 10+ advertising channels and multiple conversion goals per website.


With Funnel, Admiral Markets have achieved a solution that provides dashboards and reports for all their websites and markets that are automatically updated. The data is granular and always up to date to also allow for exploratory analysis of the results. Through a dedicated reporting center reporting is easily accessible for the business owners in the local markets. The solution is flexible and allows Admiral Markets to upload their own data when needed.

”Manually downloading data and creating reporting to monitor performance of an advertising program that spans across 20+ websites is very time consuming and challenging. With Funnel we have implemented a solution to create dashboards and reports that are automatically updated and provide a level of detail not achievable with manual reporting.”

Mykyta Barabanov
Head of Performance Media & SEO
Admiral Markets


  • Multiple markets
  • Multiple conversion goals
  • Reporting center for business owners in the local markets

Admiral Markets' marketing reporting stack