Dashboards and Reports

Simplify your marketing reporting and analysis with one powerful solution

Automate your marketing reporting in minutes

Dashboards and Reportse

Get trial access after the demo.

Used by the world’s most data driven businesses

  1. ”Funnel has helped us to cut down on data entry for reporting by hours on a weekly basis. If you're working with PPC, Funnel is a must have.”

    Partik Segersven
    Digital Sales Manager, Nordic Choice Hotels

    ”Funnel gives me peace of mind. I have full control of advertising spend across all my ad channels and save multiple hours a week.”

    Peter von Knobloch
    Online Marketing Manager, Made.com

  2. ”Funnel saves us 8-10 hours per month and has allowed us to eliminate up to 60% of our marketing costs in specific areas.”

    Anwar Ayad
    Online Marketing, TecTake

    ”We strongly recommend Funnel to everyone running multi-market ecommerce.”

    Henrik Segersven
    CEO, Chloes

How it works

Connect all your marketing data sources to Funnel and start creating dashboards and reports in minutes.

1. Connect your data sources

2. Easily create custom dashboards and reports

View documentation


Replace your manual spreadsheet with automated marketing dashboards and reports.

Marketing dashboards

Data from all your advertising platforms

Funnel currently uploads data from more than 405 advertising platforms. If you need support for other ad platforms we will add them without extra charge.

Marketing dashboards

GA data mapped to advertising data

With Funnel you can choose whether to report on advertising results based on the native pixels of the advertising platforms or based on Google Analytics data.

Marketing dashboards

Real-time Marketing Dashboards

Up to date marketing dashboards that give insights when things happen, not at the end of the month.

Marketing dashboards

Report center

Access all of your advertising reports in one easy to use marketing dashboard. Funnel's layered sharing system allows you to set read-only permissions on individual reports.

Marketing dashboards

Cross-channel analytics

Funnel allows you to use your marketing dashboards to compare campaign performance across advertising platforms so you can see what really drives your business.

Marketing dashboards


In Funnel you can structure your advertising accounts and campaigns based on how your business is set up with different views for different initiatives, brands and markets.

Marketing dashboards

Multi-user support

Invite your core team to access the full Funnel product and any of your marketing dashboards. Give reporting center access to the extended team and partners.

Marketing dashboards

Custom metrics

Create your own custom metrics that can be used both for analysis and reporting for your marketing dashboards. This enables you to set up Funnel so that it reflects what is important for your business.

Marketing dashboards

Currency conversion

Funnel automatically converts all your spend data and analytics data to the same currency so that it is easy to compare them and sum them up.

Data sources

Out of the box integrations with 400+ data sources

Dashboards and Reports