Ad platform basic metrics - Update

April 29, 2019
1 minute read

We've made some improvements to the "Ad platform basic" metrics today. You can now see how these metrics are normalized and edit the calculation to suit your setup.

If your Funnel Account was created before May 2019, this is how the metrics section was displayed:

This has been upgraded and it is now possible to see how each normalized metric (Cost, Impressions, Clicks, CPC, CTR, CPM) is calculated:

It's also possible to edit these calculations in case Funnel's standard definition does not represent your setup.

From a technical point of view, this means that the "Ad platform basic" metrics, which where a special type of metrics, have been migrated to become custom metrics.

This migration means that they will be grouped with other custom metrics:

No action is required since the metric IDs do not change. Due to this so you should not expect any changes to your data flows. 

We hope that you find this update useful! If you have any questions, please contact and we'll be happy to help.