We've made some improvements to the "Ad platform basic" metrics today. You can now see how these metrics are normalized and edit the calculation to suit your setup.
This has been upgraded and it is now possible to see how each normalized metric (Cost, Impressions, Clicks, CPC, CTR, CPM) is calculated:
It's also possible to edit these calculations in case Funnel's standard definition does not represent your setup.
From a technical point of view, this means that the "Ad platform basic" metrics, which where a special type of metrics, have been migrated to become custom metrics.
This migration means that they will be grouped with other custom metrics:
No action is required since the metric IDs do not change. Due to this so you should not expect any changes to your data flows.
We hope that you find this update useful! If you have any questions, please contact firstname.lastname@example.org and we'll be happy to help.