Adobe Analytics - Connector Update

July 25, 2019
1 minute read

We've just updated our Adobe Analytics connector! When creating a new connection, you now have the option to select Tracking Code Classifications and Segments.

Tracking Code Classifications are user created dimensions in Adobe Analytics that are mapped to Tracking Code.

Segments are user created filters based on Adobe Analytics dimensions. When selecting your segments in Funnel, the data source will return values based on all of the filters. For example if you select “Visits from search” and “US visitors”, only visitors from the US entering via search would be shown.

We recommend using segments when possible to improve performance and download speed. Using the example above, you could create separate data sources in Funnel for each of your countries. You could then create custom dimensions in Funnel to group the data if needed.

You can learn more about Tracking Code Classifications and the fields will pull from Adobe Analytics in our help center.

We hope that you find these new options useful. If you have any questions, please contact and we'll be happy to help!