Apple Search Ads - New fields

Last updated Jun 30 2020 1 minute read

We now pull four additional metrics from Apple Search Ads into Funnel!

Here's a list of fields that have been added to all Apple Search Ads reports:

[Metric] Lat off installs
[Metric] Lat on installs
[Metric] New downloads
[Metric] Redownloads

Please note that no action is required in order to obtain data for these metrics going forward.

You can learn more about the data you can obtain from Apple Search Ads in this article.

We hope that you find these new fields useful! If you have any question or if you would like to see historic data for these metrics, please contact and we'll be happy to help.

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