View updates by feature or month

DoubleClick Campaign Manager - New fields

Written by Ross Barrett, Product Marketing Manager at Funnel
how many minutes?
Find me on:

We've just added unique reach metrics to the DoubleClick Campaign Manager, Non-aggregatable reports!

When creating a new DoubleClick Campaign Manager connection, simply check "Non-Aggregatable Metrics" and select "Unique reach" under the "Country" breakdown:

Here's a list of unique reach metrics that are included:

[Metric] Impression Reach
[Metric] Click Reach
[Metric] Average Impression Frequency
[Metric] Total Reach

If you missed our previous DCM update which explained which dimensions and metrics are included in the Non-Aggregatable Report, you can check it out here.

We hope you find these additional fields and reports useful. If you have any questions, please contact and we'll be happy to help.

Topics: New Fields