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DoubleClick Campaign Manager - New fields

Written by Ross Barrett, Product Marketing Manager at Funnel
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We've just added unique reach metrics to the DoubleClick Campaign Manager, Non-aggregatable reports!

When creating a new DoubleClick Campaign Manager connection, simply check "Non-Aggregatable Metrics" and select "Unique reach" under the "Country" breakdown:

Here's a list of unique reach metrics that are included:

[Metric] Impression Reach
[Metric] Click Reach
[Metric] Average Impression Frequency
[Metric] Total Reach

If you missed our previous DCM update which explained which dimensions and metrics are included in the Non-Aggregatable Report, you can check it out here.

We hope you find these additional fields and reports useful. If you have any questions, please contact support@funnel.io and we'll be happy to help.

Topics: New Fields