Default dimensions

Funnel now has three default dimensions that group the data according to preset rules. These dimensions are:

  • Traffic source
  • Paid/Organic
  • Campaign

A default dimension has a simplified edit mode but you have the option to create rules to override the Funnel presets:

Default dimension in edit mode

When creating rules to override the presets the fallback will still be the Funnel standard rules:

Override preset rules

Learn more about the Funnel standard rules and how they are defined in our knowledge base.