Google Analytics - New fields

August 30, 2019
1 minute read

We've just added some additional dimensions and metrics to our Google Analytics reports in Funnel!

Here's a list of new fields by report type:

[Dimension] Ad Distribution Network [Standard, MCF]
[Dimension] Ad Format [Standard, Product performance, Sales performance]
[Dimension] Code and Affiliation [Sales Performance]
[Dimension] Destination URL [Standard, MCF]
[Dimension] Display URL [Standard, MCF]
[Dimension] Google Ads Criteria ID [Standard, MCF]
[Dimension] Keyword Match Type [Standard, MCF]
[Dimension] Order Coupon [Sales Performance]
[Dimension] Product Brand [Product performance (enhanced ecommerce)]
[Dimension] Product Variant [Product performance (enhanced ecommerce)]
[Dimension] Query Match Type [Standard, MCF]
[Dimension] Search Query [Standard, MCF]
[Dimension] Targeting Type [Standard, MCF]

[Metric] Transactions [Standard, Sales Performance]

You can learn more about the data you can obtain from Google Analytics and the data which each report contains in this article.

We hope that you find these additional fields useful! If you have any questions, please contact and we'll be happy to help.