Big news today! If you’ve been paying close attention to these updates you’ve probably noticed that the update frequency has been somewhat low of late.
The reason behind this is that we’ve been focusing on delivering the next big step for the Funnel platform: Dimensions.
Funnel has up until now conceptually had 4 distinct hierarchical levels:
Account > Website > Channel > Campaign
This is no more.
Out of these 4, the only surviving concept with the introduction of Dimensions is the Account. Below Account you’ll be able to create any Dimension you need, and they have no inherent hierarchy.
You might, for instance, want to segment your data by Market, Traffic source, Campaign and Media type. That’s no longer a problem as each of these could be its own Dimension in Funnel.
How do I get started?
We’ll be rolling out Dimensions to all customers gradually. If you haven’t gotten access yet and would like to get it just let us know and we’ll help you get set up.
You can learn more about how to configure Funnel with Dimensions in the Getting started with Funnel section in our Knowledge Base.