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MediaMath - New report type

Written by Ross Barrett, Product Marketing Manager at Funnel
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We've just added the 'Part of the day' report and some new fields to our MediaMath connector! This new report contains information about which part of the day a specific action happened.

When creating a new MediaMath connection, simply select the new report from the drop-down menu:

mediamath-connect

Here's a list of new fields which are unique to the "Part of the day" report:

[Dimension] Time of day
[Dimension] Day of the week

We've also added some additional fields to the following report types:

All report types
[Dimension] Strategy supply type
[Dimension] Strategy goal type
[Dimension] Strategy ID
[Dimension] Strategy channel
[Dimension] Campaign end date
[Dimension] Campaign start date
[Dimension] Exchange name
[Dimension] Exchange ID

'Device technology' report
[Metric] 100% In View impressions
[Metric] In View - 15 seconds
[Metric] In View - 5 seconds
[Metric] In View impressions
[Metric] Measurable impressions

'Performance' report
[Dimension] Deal name

You can learn more about the data you can obtain from MediaMath in this article.

We hope that you find this new report and fields useful. If you have any questions or if you would like to see historic data for these fields, please contact support@funnel.io and we'll be happy to help.

Topics: New Fields