AppNexus - New fields

September 27, 2019
1 minute read

We now support an additional dimension from AppNexus in Funnel! You can now include the Creative code in your Network Advertiser Analytics report.

To gain access to this new dimension, all you need to do is create a new AppNexus connection and select the Network Advertiser Analytics report.

Here's a list of fields currently supported by this data source:


[Dimension] Advertiser ID
[Dimension] Advertiser Name
[Dimension] Campaign ID
[Dimension] Campaign Name
[Dimension] Country Name
[Dimension] Creative ID
[Dimension] Creative Name
[Dimension] Creative code - New (Network Advertiser Analytics report) 
[Dimension] Deal id
[Dimension] Insertion Order ID
[Dimension] Insertion Order Name
[Dimension] Line Item ID
[Dimension] Line Item Name
[Dimension] Media type
[Dimension] Pixel id
[Dimension] Publisher id
[Dimension] Publisher name
[Dimension] Seller member Name
[Dimension] Seller member id
[Dimension] Site domain
[Dimension] Size
[Dimension] Supply type
[Dimension] Video playback method
[Dimension] Video player size


[Metric] 100% complete
[Metric] 25% complete
[Metric] 50% complete
[Metric] 75% complete
[Metric] Attributed revenue
[Metric] Click conversions rate
[Metric] Click throughput
[Metric] Click-through rate
[Metric] Clicks
[Metric] Conversion rate
[Metric] Conversion rate per million
[Metric] Impressions
[Metric] Impressions viewed
[Metric] Media cost
[Metric] Post click conversions
[Metric] Post click conversions rate
[Metric] Post click revenue
[Metric] Post view conversions
[Metric] Post view conversions rate
[Metric] Post view revenue
[Metric] Revenue eCPA
[Metric] Revenue eCPC
[Metric] Revenue eCPM
[Metric] Skips
[Metric] Spend
[Metric] Total conversions
[Metric] Total revenue
[Metric] View Measurement Rate
[Metric] View Rate
[Metric] View measured impressions

Please note that no action is required to obtain data for this new dimensions going forward, providing you have connected a source which utilises the Network Advertiser Analytics report.

You can learn more about the fields contained in each report in this article.

We hope that you find this new dimension useful! If you have any questions or if you would like to see historic data for this dimension, please contact and we'll be happy to help.