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Klaviyo - Connector Update

Written by Ross Barrett, Product Marketing Manager at Funnel
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We've just added two new breakdowns and the ability to select metrics when creating a new Klaviyo connection in Funnel!

These new breakdowns can be used to aggregate your Klaviyo data by Attributed message or Flow:

klaviyo

You can learn more about the fields each breakdown contains in this article.

We've also added an additional metric called "Placed Order Value" which replaces "revenue" which was previously only available in the "no breakdown" report.

Here's a list of fields that are currently supported by our Klaviyo connector:

Dimensions

[Dimension] Campaign Name
[Dimension] Flow
[Dimension] Flow message
[Dimension] Send Time
[Dimension] Subject
[Dimension] UTM Campaign

Metrics

[Metric] Bounced Email
[Metric] Checkout Started
[Metric] Clicked Email
[Metric] Dropped Email
[Metric] Filled Out Lead Ad
[Metric] Marked Email as Spam
[Metric] Opened Email
[Metric] Ordered Product
[Metric] Placed Order
[Metric] Placed order value - New (replaces revenue)
[Metric] Received Email
[Metric] Subscribed to List
[Metric] Unsubscribed
[Metric] Unsubscribed from List
[Metric] Viewed Product


Please note that no action is required to obtain Placed order value data going forward.

We hope that you find these new breakdowns useful! If you have any questions, please contact support@funnel.io and we'll be happy to help.

Topics: New Fields