Use connection data as Dimension values

This one is a bit tricky to explain, but it is extremely useful. Funnel now lets you use the native values from your connection’s data as Dimension values.

What does that mean? The most obvious use case is to create a Dimension called "Campaign" that groups data from all ad accounts with data from all Google Analytics Views based on the ad account name and the GA campaign value, respectively.

Facebook data GA data

To do this, pick out the campaign name value from the advertising platform and assign it as dimension value, and pick out the GA Campaign value and assign that as dimension value.

Ad campaign name as dim value

This setting in the interface reads as:

When Ad campaign name is not empty

Then Campaign is the value of Ad campaign name

GA Campaign value as dim value

This setting in the interface reads as:

When GA campaign is not empty

Then Campaign is the value of GA campaign

This is handy since Funnel will now create a dimension value for each Ad campaign name value and each GA campaign value, respectively. When the Ad campaign name is equal to the GA campaign, the dimension value for the "Campaign" dimension will get data both from the ad account and from Google Analytics.

Campaign dimension