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Use custom dimensions in new dimension rules

Written by Sven Hamberg, CPO at Funnel
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Your custom dimension rules can now reference existing custom dimensions, which can radically reduce the amount of rules you need to create when creating new custom dimensions.

Here's an example of how to create the custom dimension Market before and after this change. In the "After" case, the rules reference the custom dimension Campaign which is used to normalise the various "campaign" dimensions from the different advertising platforms and Google Analytics: