Setting up goals for your digital activities can be a challenge. Yet, the first step is to align your KPIs to business outcomes and objectives. It sounds simple but isn't.

Get a complimentary copy of the report from Gartner that gives you hands-on advice and examples on how to:

  • Create meaningful digital KPIs

  • Question and fine-tune your KPIs when times change

  • Set digital KPIs to drive business outcomes

Calibrate Digital KPIs to Accelerate and Build Digital Business Momentum, Stephen Smith, Paul Proctor, James Anderson, Rui Zhang, Apoorva Chhabra, April 12, 2021 GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.