Data-driven Attribution

How to Utilise Funnel & Adtriba to Create a Powerful Solution

Summary

The attribution models many currently use, like first or last click, are often only considering a few pieces of the puzzle. Successful and failed conversions, mobile and web activity, and much more is usually missing. That may sound like a lot of data to collect and analyse, but that’s where Funnel and Adtriba come in.

In our webinar with Adtriba’s co-founder and CEO, János Moldvay, we take you through why multi-channel attribution that is fuelled by the right kind of data can help you make the best decisions for your business and marketing budget. We also do a quick dive into how the two solutions work together to provide the most holistic view of your marketing data.

You can learn more about our partner, Adtriba, here.

Webinar Minutes

  • 4:56 What exactly is data-driven multi-channel attribution?
  • 18:40 How Adtriba Works
  • 24:53 What is Funnel?
  • 28:52 Why Funnel & Adtriba have partnered
  • 33:47 Benefits of Funnel + Adtriba
  • 36:05 How to get started
  • 37:03 Live Q&A

Speakers

Megan Lozicki

Customer Marketing Manager, Funnel

Megan has been at Funnel for about 2 years, starting on the Customer Success team and now focusing on Customer Success and Advocacy from the Marketing side of things.

János Moldvay

Co-founder & CEO, Adtriba

After graduating in computer science and business administration in 2003, János worked in data analytics and data mining at Otto. Afterwards he successfully built and managed data science teams in different companies (Xing, Syzygy, Jimdo).