How to Utilise Funnel & Adtriba to Create a Powerful Solution
The attribution models many currently use, like first or last click, are often only considering a few pieces of the puzzle. Successful and failed conversions, mobile and web activity, and much more is usually missing. That may sound like a lot of data to collect and analyse, but that’s where Funnel and Adtriba come in.
In our webinar with Adtriba’s co-founder and CEO, János Moldvay, we take you through why multi-channel attribution that is fuelled by the right kind of data can help you make the best decisions for your business and marketing budget. We also do a quick dive into how the two solutions work together to provide the most holistic view of your marketing data.
You can learn more about our partner, Adtriba, here.
Customer Marketing Manager, Funnel
Megan has been at Funnel for about 2 years, starting on the Customer Success team and now focusing on Customer Success and Advocacy from the Marketing side of things.