Webinars How do UTMs & UTM conventions actually work? On-demand

How do UTMs & UTM conventions actually work?

From the basics of UTM’s, to their advanced conventions

From basic UTM hygiene, to advanced UTM conventions, if you want to have reliable reporting to prove the success of your campaigns you need to have a solid plan before getting started.

Watch our webinar with UTM.io’s Dan McGaw to learn more about how to improve your UTMs and UTM conventions.

What you’ll learn,

  • What are UTM tags & conventions?
  • Why are UTM Conventions so important?
  • Best practices for UTM tagging with several examples of UTM conventions for different industries and goals
  • Common mistakes in UTM conventions
  • Q&A

Don’t let such an important part of your strategy go missing.

Watch the webinar on-demand

About the speakers

Dan McGaw


Dan McGaw is an award-winning entrepreneur and speaker. He is the founder and CEO of UTM.io, a UTM spreadsheet killer, and data governance tool used by Shopify, Unilever, Taxjar.com, and more.

Named one of the godfathers of marketing technology and one of the original growth hackers, Dan has decades of experience. Before founding UTM.io, Dan succeeded Neil Patel as the head of marketing at Kissmetrics and since then has gone on to start multiple successful ventures in the marketing analytics industry.