Funnel, McGaw.io, and Looker discuss the complexities around ad/marketing data, dollar spend, how to measure it, and how the deployment of the right tech can address the challenges head-on.
- How to centralize all your marketing data sources in one location
- Aggregate those data sources to get a complete view of marketing spend and performance
- Make marketing data available and actionable to your organization
- Become data-driven marketing engines