Performance Marketing is Broken

Booster Box Provides You With the Blueprint to Fix It


There is always something changing in the Digital Marketing space. Whether it’s new platforms, how to best track traffic and conversions, or how individual platforms’ algorithms work; and now with changes such as third party cookies becoming a thing of the past, and more and more machine learning being incorporated there is even more to stay on top of. The current ways of doing performance marketing need to adjust again, but don’t worry, Booster Box is here to help.

Join us for our webinar with founder of Booster Box, Gianluca Binelli, on July 15th, 2020 @ 10:30 AM EST | 4:30 PM CEST. He’ll walk through several ways the digital marketing space is changing and ways to adjust your strategy. He’ll also dig into how they are working with these things with their clients.


Title: Performance Marketing is Broken
Date: July 15th
Time: 10:30 EST | 4:30 PM CEST
Duration: 45 minutes


  • Learning more about aspects of Digital Marketing that are changing such as cookie restrictions, machine learning, and the move away from keywords to audiences
  • How Booster Box is helping their clients address these changes
  • Live Q&A

About Booster Box
Booster Box is the best performance agency on the planet*. Based in sunny Tuscany, Italy, we are a team of Data Scientists, Mathematicians, Developers and PPC Specialists. (*according to our Moms)

You can learn more about Booster Box, an awesome Funnel customer, here.


Get to Know Your Hosts

Gianluca Binelli

Founder & Managing Director, Booster Box

Gianluca is the founder of Booster Box, a performance agency specialized in scientific marketing. Prior to Booster Box Gianluca was at Google for 6 years working on different teams within AdWords. First as a Product Specialist, he then went on to manage online marketing for Google’s products in EMEA. Gianluca also served as Capital G's Advisor, helping start-ups with their online marketing in Google’s own late stage investment fund. He is a regular speaker at international PPC conferences (eg AdWorld Experience, HeroConf, Web Marketing Festival). Gianluca teaches digital marketing at the University of Pisa. In 2019 Gianluca was voted 2nd Most Influential PPC Expert by PPC Hero.

Megan Lozicki

Customer Marketing Manager, Funnel

Megan has been at Funnel for about 2 years, starting on the Customer Success team and now focusing on Customer Success and Advocacy from the Marketing side of things.