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Marketing Intelligence Summit 2026

Defining the agentic future of marketing
April 16, 2026 | Online

4-5pm CET (Stockholm) / 10-11am EDT (New York)
12-1pm PT (Los Angeles) / 3-4pm EDT (New York)

Marketing Intelligence redefined

Marketing has one core mandate: drive performance. But the rules are changing fast. As AI reshapes execution, measurement grows more complex and scrutiny intensifies, marketing needs a new foundation. Not more dashboards, a true system of record. 

At the Marketing Intelligence Summit, we explore how AI and agentic tools will shape our offering, the marketing intelligence category and how teams operate.

 

Data Integration:
Building a future-ready foundation that connects and prepares marketing data for what comes next.

Measurement:
Moving beyond legacy models toward smarter, AI-powered decision-making.

Reporting:
Turning insight into alignment and action across teams, leadership and the entire business.

 

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Speakers

Tom Roach

VP of Brand Strategy at Jellyfish

Tom is a brand strategist and effectiveness expert whose cutting edge thinking is required reading in the marketing world.

After two decades as a strategist in some of the world’s foremost creative agencies, including AMV BBDO, BBH, Leo Burnett, and adam&eveDDB, Tom joined Jellyfish, the integrated global digital marketing business, in 2021, as VP of Brand Strategy. He has multiple gold IPA Effectiveness Awards to his name including for Sainsbury’s, McDonald’s and John Lewis. His blog and Marketing Week column on marketing and creative effectiveness are required reading in the industry.

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Fredrik Skantze

Co-founder and CEO

 

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Helena Buhr

Chief Product Officer

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Jonas Björk

Chief Technology Officer

 

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Kim Frithiof

VP Product

 

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János Moldvay

Chief Data Science Officer