10+TB
new data processed every day
99.9%
uptime in the last 3 years
1200+
new Funnel users each week
Funnel & Google Merchant Center
Funnel's Google Merchant Center integration helps you to do reporting, build dashboards and better analyze data.
Automate your reporting
Seamlessly gather and consolidate data from multiple platforms into powerful reports eliminating manual data entry and reducing errors.
Turn data into insights
Transform complex datasets into clear, actionable insights, enabling quicker, more informed strategic decisions.
Improve campaign performance
Use the insights gained with Funnel to optimize your channel mix, improve campaigns and hit your marketing goals.
How to connect Google Merchant Center to Funnel
Using the Google Merchant Center connector is a piece of cake. Simply follow the steps below and you’ll be ready to work with your data.
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Step 1Set up a connection to Google Merchant CenterConnect to the platform with your login details. Then select the account and report you need.
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Step 2Wait for Funnel to download your dataIt takes minutes for Funnel to fetch your data using the Google Merchant Center API.
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Step 3Explore, transform, and share your dataExplore your data, visualise it and share with your colleagues.
Explore data transformation for Google Merchant Center data
With pre-built and custom rules, you can easily and automatically prepare your data for analysis. Apply game-changing transformations without affecting the underlying data — giving you unparalleled analytical flexibility.
Explore data transformationShare Google Merchant Center insights effortlessly with your team
Whether it's a dashboard, a spreadsheet, a warehouse, or another destination, you can share data and insights with your team in minutes. Create automated reports, keep them up to date, create a single source of truth and get the data you need.
Explore all destinationsLoved by 2000+ customers around the world
Why Google Merchant Center?
Google Merchant Center is a digital platform designed to help online retailers promote their products more effectively. It allows businesses to upload their product listings, which can then be displayed across various Google services such as Google Shopping, Google Search, and Google Ads. The platform provides a centralized location for managing and tracking product information, pricing, and other relevant details. It also offers tools for optimizing product visibility and analyzing performance. With Google Merchant Center, businesses can reach a wider audience, improve their online presence, and boost their sales. It's a valuable tool for any e-commerce business looking to leverage the power of Google's vast network.Our Google Merchant Center connector
Funnel's Google Merchant Center connector supports:
- Price
- Clicks
- Brand
- Availability
For a complete overview of all metrics and dimensions, please take a look at the documentation.
Frequently asked questions
Power Digital delivers insights at scale with Funnel
Learn how digital marketing agency Power Digital overhauled its data capabilities and accelerated its growth with Funnel.
Read moreTrusted by experts in the industry
Funnel has allowed us to easily group all data from our paid media channels and make it quickly accessible for the development of dashboards.
With Funnel, we can get the global overview we need from all teams, as well as empower each regional marketing team to stay on top of their performance.
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