Funnel plans and pricing

Find a plan that is perfect for your team.


Everything you need as a marketer or data analyst to quickly analyze every common data source.

from ••• monthly
(billed annually)
Book a demo
  • Library of 200+ connectors
  • Unlimited data
  • Feed data to BI solutions and data warehouses
  • One workspace
  • Email support


The perfect plan for the whole team, with Funnel’s unique Data Guarantee which allows you to connect to any data source.

from ••• monthly
(billed annually)
Book a demo

Everything in Essentials +

  • Library of 500+ connectors
  • Data Guarantee
  • Unlimited workspaces
  • Roles and permissions
  • Email and chat support


For larger organisations where several teams, brands, or regions will benefit from improved marketing data insights.

from ••• monthly
(billed annually)
Book a demo

Everything in Plus +

  • Priority email and chat support
  • Enterprise SSO
  • Setup accelerator
  • Customer Success Partner
  • Enterprise SLA

Funnel plans for Marketing Agencies

Increase the efficiency of your media or digital marketing agency, and build trust with your clients. Automate your client reporting with Funnel.

Contact us to learn more
Essentials Plus Enterprise
Connector Library
Connect to your data sources in minutes with the extensive library of fully managed and maintained connectors.
200+ connectors 500+ connectors 500+ connectors
Data Guarantee
Connect to apps or platforms that are not part of the Connector Library in a matter of days, thanks to our Data Operations team.
Unlimited Data
In Funnel, you don't pay for gigabytes or rows of data.
Scheduled Imports
Data Explorer
Quickly explore your data, do ad-hoc analysis in seconds, and export with just one click.
Contextual Data Model
Funnel knows the data model for each platform and how it should be mapped, minimising setup and configuration for you.
Automatic Currency Conversion
Automatic Cross-source Mapping
Data History Up to 2 years Up to 2 years Up to 2 years
Custom Data Blending
Create custom dimensions and metrics using rules and calculations, per data sources or for several sources together.
Google Sheets Import / Export Import / Export Import / Export
Google Analytics Import / Export Import / Export Import / Export
Visualisation & BI exports
Visualise your marketing data in Google Data Studio, Tableau, or Looker.
Data Warehouse Exports
Export your marketing data to BigQuery, Redshift, Amazon S3, Snowflake, or Azure Blob Storage.
Scheduled Data Warehouse Exports Every 6 hours Every 2 hours Every 2 hours
Securely delegate work and manage distinct datasets with workspaces, where you can separate different regions, brands, or departments in separate accounts.
1 Unlimited Unlimited
User Roles & Permissions
User Accounts 5 Unlimited Unlimited
Enterprise SSO
All plans support login with Google, and with Enterprise SSO you can autehnticate users with your company's diretory service – including Okta, Azure AD, and more.
Support Email Chat and email Priority chat and email
Setup & Configuration Self-service Self-service Guided – Setup accelerator
Customer Success Partner
Enterprise SLA

Trusted by the world's most data-driven businesses

  1. “Thanks to Funnel, we increased Return On Advertising Spend by 43% in 12 months. I can hardly remember what life was like before Funnel.”

    Alberto Toso
    Head of Digital Marketing,

    "Funnel has the most complete library of advertising platforms I have ever seen."

    Johnathan Romero
    Head of Analytics,
    The 7 Stars

    “Funnel saves us 8-10 hours per month and has allowed us to eliminate up to 60% of our marketing costs in specific areas.”

    Anwar Ayad
    Online Marketing,

    “Thanks to Funnel I know exactly how much I spent yesterday, and what it generated in terms of sales.”

    Mikael Stålnacke
    Head of Sales,

  2. “Funnel brought our reporting to the next level. Before using Funnel, we were doing analysis only on conversion rates. With Funnel, I’m looking at ROI.”

    Mark Bosold
    Head of Analytics & BI,

    "Across all channels and markets, Funnel has become my single source of truth."

    Christos Stavropoulos
    Head of Paid Acquisition,

    “Funnel support is amazing. They are easy to reach, and help me quickly when I need it.”

    Patrik Segersven
    Digital Sales Manager,
    Nordic Choice Hotels

    “Funnel is a mind-blowing product with amazing features, great dashboards and beautiful integration with Google Analytics.”

    Viktor Sundberg
    Online Marketing Manager,

Frequently asked questions

Can I get a free trial?

Yes! We are sure you will love Funnel, and would be happy to set up a trial for you. Just ping us and you will be up and running in no time.

Do you have pricing for agencies?

For sure! We have three plans just for digital marketing and media agencies, from small boutique agencies with just a few clients to large multi-national agency networks. Reach out and we'll tell you more!

Can I really connect to any data source with Funnel?

Yes, pretty much! With the Plus and Enterprise plans you get our unique Data Guarantee, where our data operations team will set up a bespoke connector to any marketing app or platform, at no extra cost. Our lawyers tell us we need to add some fine print though: there are systems that don't allow for or aren't technically possible for us to connect to. These are rare, so it hopefully won't affect you!

It says unlimited data, are there any other limits?

Yes, even Funnel does have limits… You don't pay anything for the data you collect or prep with Funnel, and there are no overage costs. Within each plan there is a limit on the number of active data sources, export destinations, and workspaces. How you balance that limit between sources, destinations, and workspaces is up to you. As your use case grows and becomes more complex you can buy more capacity which then raises the limit.