Funnel plans and pricing

Power your reporting and analytics and get incredible control over your performance at scale.
Get started for free or book a demo!

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Free

Begin your journey to data-driven marketing with Funnel's Free plan.

  • 350 flexpoints max capacity
  • Choose from 230+ core connectors
    Funnel core connectors
  • Choose from 3 destinations
    three-destinations

Starter

Tap into the power of the marketing data hub, with capacity tailored for smaller deployments.

Starting from
$ 400
USD/month Billed annually
Book a demo
  • 700 flexpoints base capacity
  • Choose from 230+ core connectors
    Funnel core connectors
  • Choose from 3 destinations
    three-destinations
Recommended

Business

Experience rock-solid business intelligence and powerful connectivity. 

Starting from
$ 1100
USD/month Billed annually
Book a demo
  • 1000 flexpoints base capacity
  • Choose from 230+ core connectors
    Funnel core connectors
  • Choose from 9 destinations
    9 destinations
  • Up to 3 custom connectors
  • Guided standard setup
  • Multiple workspaces
  • User roles and permissions

Enterprise

Designed for organizations operating at scale with personalized, advanced onboarding.

  • 1500 flexpoints base capacity
  • Choose from 230+ core connectors
    core-connectors
  • Choose from 10 destinations
    all-destinations
  • Up to 10 custom connectors
  • Guided advanced setup
  • Multiple workspaces
  • User roles and permissions
  • Enterprise Single Sign-On
  • Data region choice (EU or US)
  • Customer Success Partner
  • Technical Advisory Program
  • Multi-entity usage

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Compare Plans

Free Starter Business Enterprise
Free Starter Business Enterprise
Free Starter Business Enterprise
Capacity
Included flexpoints 350 700 1000 1500
Data
230+ Core connectors available
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Connect to apps or platforms in minutes with the extensive library of fully managed and maintained connectors.
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Looker Studio, Google Sheets and Microsoft Excel
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Ability to share data with Looker Studio, Google Sheets & Microsoft Excel
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BI Platforms
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Ability to share data with PowerBI, Tableau, Google Analytics 4
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Data Warehouses
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Ability to share data with BigQuery, S3, GCS, Azure Blob Storage and SFTP
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Snowflake
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Share data with Snowflake
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Custom connectors
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Connect seamlessly to any app or platform with Funnel's custom connectors. Our dedicated team will handle the setup and ongoing support.
Up to 3 Up to 10
Custom destinations
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Share data from Funnel to your own SQL database (cloud-based or on-premises) with Funnel's Custom Destinations. Our dedicated team will handle the setup and ongoing support.
On request On request
Features and usage
Users 5 5 Unlimited Unlimited
User roles and permissions tick tick
Multiple workspaces
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Securely delegate work and manage different data sets with separate Funnel workspaces. Ensures that data from different regions, brands, departments and/or use cases are kept separate.
tick tick
Data region choice (EU or US) tick
Enterprise Single Sign-On
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All plans support login with Google. With Enterprise Single Sign-On (SSO) you can authenticate users with your company's directory service, including Okta, Azure AD and more.
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Multi-entity usage
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Funnel defines multi-entity usage as using one Funnel subscription as a large company across multiple regions, brands and/or teams.
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Services
Setup & configuration Self-service Self-service Guided standard setup Guided advanced setup
Support In-app In-app Priority in-app
Success review Bi-annual Quarterly
Customer Success Partner
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Our dedicated Customer Success Partners will empower you with knowledge, industry best-practices, and ongoing personalized support.
tick
Enterprise SLA tick
Technical Advisory Program
tooltip
Get personalized advice and consultation tailored to your specific needs from Funnel’s technical experts, helping you make informed decisions and optimize your processes.
tick
Free Starter Business Enterprise
Capacity
Included flexpoints 350 700 1000 1500
Data
230+ Core connectors available
tooltip
Connect to apps or platforms in minutes with the extensive library of fully managed and maintained connectors.
tick tick tick tick
Looker Studio, Google Sheets and Microsoft Excel
tooltip
Ability to share data with Looker Studio, Google Sheets & Microsoft Excel
tick tick tick tick
BI Platforms
tooltip
Ability to share data with PowerBI, Tableau, Google Analytics 4
tick tick
Data Warehouses
tooltip
Ability to share data with BigQuery, S3, GCS, Azure Blob Storage and SFTP
tick tick
Snowflake
tooltip
Share data with Snowflake
tick
Custom connectors
tooltip
Connect seamlessly to any app or platform with Funnel's custom connectors. Our dedicated team will handle the setup and ongoing support.
Up to 3 Up to 10
Custom destinations
tooltip
Share data from Funnel to your own SQL database (cloud-based or on-premises) with Funnel's Custom Destinations. Our dedicated team will handle the setup and ongoing support.
On request On request
Features and usage
Users 5 5 Unlimited Unlimited
User roles and permissions tick tick
Multiple workspaces
tooltip
Securely delegate work and manage different data sets with separate Funnel workspaces. Ensures that data from different regions, brands, departments and/or use cases are kept separate.
tick tick
Data region choice (EU or US) tick
Enterprise Single Sign-On
tooltip
All plans support login with Google. With Enterprise Single Sign-On (SSO) you can authenticate users with your company's directory service, including Okta, Azure AD and more.
tick
Multi-entity usage
tooltip
Funnel defines multi-entity usage as using one Funnel subscription as a large company across multiple regions, brands and/or teams.
tick
Services
Setup & configuration Self-service Self-service Guided standard setup Guided advanced setup
Support In-app In-app Priority in-app
Success review Bi-annual Quarterly
Customer Success Partner
tooltip
Our dedicated Customer Success Partners will empower you with knowledge, industry best-practices, and ongoing personalized support.
tick
Enterprise SLA tick
Technical Advisory Program
tooltip
Get personalized advice and consultation tailored to your specific needs from Funnel’s technical experts, helping you make informed decisions and optimize your processes.
tick

Frequently asked questions

Do you have pricing for agencies? dropdown
For sure! Our plans are designed to also suit digital marketing and media agencies; from small boutique agencies with just a few clients to large agencies with thousands of clients. We also offer solutions for multinational agency networks and agency holding companies – please reach out to receive a quote for your organization.
What are Custom connectors? dropdown
Custom connectors are tailor-made connections that we craft specifically for you. They are available to our Business and Enterprise customers. Please note, there are a few rare platforms/systems we can’t connect to due to technical constraints or restrictions. Please talk to our sales team to discuss your needs!
Can I use Funnel for a corporate group, several brands, or a holding company? dropdown
Yes, of course – we offer solutions that cater to large enterprises and allows you to scale Funnel broadly across organizations. Please contact us to get a quote!

FLEXPOINTS
Pricing adapted to your needs

Flexpoints measures usage of Funnel, primarily based on the number of data sources and destinations in use. Each Funnel plan comes with a starting number of flexpoints and you also have the ability to add more as needed in each plan.

How do flexpoints benefit me?
Instead of a one-size-fits-all pricing, we let you pay only for the features you use. Flexpoints offer you the flexibility to allocate or reallocate resources as needed, empowering you to adapt and optimize your marketing reporting seamlessly.

What features require flexpoints?

Connectors
Data sources
Data visualisation
Data warehouse
Additional workspaces
Connectors

With Funnel, you get access to 230+ out-of-the-box integrations. Think Google Analytics, Google Ads, Facebook, and more. We also custom-build integrations on demand.

TikTok icon
Google Ads icon
YouTube icon
Data sources

Your number of ad accounts, GA properties, breakdowns and other sources you connected. Whether you have one, hundreds or thousands of data sources we got you covered.

Mail icon
Data visualisation

Platforms where your data can be used directly for reporting and analysis. e.g Tableau, PowerBI, Looker Studio

Tableau icon
Powerbi icon
Lookerstudio icon
Data warehouse

Send data to your data warehouse of choice. e.g BigQuery, Snowflake, AWS S3

Bigquery icon
Snowflake icon
AWS S3 icon
Additional workspaces

Workspaces in Funnel gives complete control of data and user access. This is perfect for upholding security standards, meeting compliance needs, and for agencies managing multiple clients who require separated data.

Any questions regarding flexpoints?

Chat with us