Reviews of Funnel at G2 is 4.5 out of 5
Reviews of Funnel at Capterra is 4.7 out of 5

Funnel plans and pricing

From individual marketers to Fortune 500 companies - Funnel powers your reporting and analytics with a plan that fits your needs.

  • Full connector library

    All of our 220+ core connectors are available in all plans.

  • Flexible pricing

    With our Flexpoint system you only pay for what you need.

  • World-class service

    Our Success & Solutions teams are here to help you achieve your goals.

Funnel plans and pricing

Power your reporting and analytics and get incredible control over your performance at scale.
No credit card required to get started, just book a demo.

customer-reviews

Essentials

Our personal plan is the perfect start for any marketing professional or analyst.

From
$400
monthly (billed annually).
Monthly billing option at $480 per month

Enterprise

Designed to scale with your business. Brands, markets, or teams – in one place.

From
$2400
monthly (billed annually)

Trusted by 1800+ of world’s most data-driven companies

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EARLY ACCESS

Get started with our free plan

The power of a marketing data hub, on a scale that works for you.

Start for free
  • Star Easy setup
  • Icon_nocreditcard No credit card required
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Compare Plans

Essentials Plus Enterprise
Agency Small Agency Medium Agency Large
Essentials Plus Enterprise
Flexpoints
Flexpoints included
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Flexpoints power usage in Funnel. To learn more, see our FAQ section below.
700 1000 1500
Connect
230+ Core connectors available
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Connect to apps or platforms in minutes with the extensive library of fully managed and maintained connectors.
tick tick tick
Custom connectors available
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Connect to any app or platform even if there isn't a core connector for it thanks to Funnel's customized connectors, set up and supported by us.
cross tick tick
Self-service import options
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Upload files manually, send files via e-mail, or ingest data from Google Sheets.
tick tick tick
Unlimited data volume
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In Funnel, you don't pay for gigabytes or rows of data.
tick tick tick
Scheduled imports
tooltip
Are you tired of downloads breaking? Funnel's proprietary scheduling model is designed to automatically fetch new & updated data frequently whilst considering platform-specific limitations such as rate limits & quotas to reduce the risk of disruptions and ensure high performance.
tick tick tick
Store
Data Explorer
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Quickly explore your data, do ad-hoc analysis in seconds, and export data with just one click.
tick tick tick
Contextual data model
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Funnel knows the data model for each platform and how it should be mapped, minimising setup and configuration for you.
tick tick tick
Automatic currency conversion tick tick tick
Rule-based transformation tick tick tick
Data history
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Funnel will download up to 2 years of historical data when you first connect a data source, depending on the connector. After connecting, new data will be added to that. (Example: after using Funnel for a year, you will have 3 years of data stored if the initial download contained 2 years of data.)
Up to 2 years Up to 2 years Up to 2 years
Custom rules
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Create custom dimensions and metrics using rules and calculations, for a single data source or for several sources together.
tick tick tick
Share
Send to Google Sheets or Microsoft Excel tick tick tick
Send to Google Analytics
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Collect data from and upload data to Google Analytics.
tick tick tick
Send to visualization tools
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Visualize your marketing data in Google Data Studio, Tableau, PowerBI or Looker.
tick tick tick
Send to data warehouses
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Export your marketing data to BigQuery, Amazon S3, Snowflake, Azure Blob Storage, or SFTP.
tick tick tick
Scheduled data warehouse exports Every 6 hours Every 2 hours Every 2 hours
Admin
Multiple workspaces
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Securely delegate work and manage different data sets with separate Funnel workspaces, where you can separate different regions, brands, or departments.
cross tick tick
User roles and permissions cross tick tick
Users 5 users Unlimited users Unlimited users
Enterprise Single Sign-On
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All plans support login with Google, and with Enterprise Single Sign-On (SSO) you can authenticate users with your company's directory service – including Okta, Azure AD, and more.
cross cross tick
Data region choice (EU or US) cross cross tick
Security ISO 27001 ISO 27001 ISO 27001
Services
Support Email Chat and email Priority chat and email
Setup & configuration Self-service setup Guided standard setup Guided advanced setup
Biannual success review cross tick tick
Customer Success Partner
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Get a named Customer Success Partner that will work proactively with your teams to maximize the output you get from Funnel.
cross cross tick
Enterprise SLA cross cross tick
Agency Small Agency Medium Agency Large
Flexpoints
Flexpoints included
tooltip
Flexpoints power usage in Funnel. To learn more, see our FAQ section below.
700 1000 1500
Connect
230+ Core connectors available
tooltip
Connect to apps or platforms in minutes with the extensive library of fully managed and maintained connectors.
tick tick tick
Custom connectors available
tooltip
Connect to any app or platform even if there isn't a core connector for it thanks to Funnel's customized connectors, set up and supported by us.
cross tick tick
Unlimited data volume
tooltip
In Funnel, you don't pay for gigabytes or rows of data.
tick tick tick
Self-service import options
tooltip
Upload files manually, send files via e-mail, or ingest data from Google Sheets
tick tick tick
Scheduled imports
tooltip
Are you tired of downloads breaking? Funnel's proprietary scheduling model is designed to automatically fetch new & updated data frequently whilst considering platform-specific limitations such as rate limits & quotas to reduce the risk of disruptions and ensure high performance.
tick tick tick
Store
Data Explorer
tooltip
Quickly explore and preview your data, analyze in seconds, and export data with just one click.
tick tick tick
Contextual data model
tooltip
Funnel knows the data model for each platform and how it should be mapped, minimising setup and configuration for you.
tick tick tick
Automatic currency conversion tick tick tick
Rule-based transformation tick tick tick
Data history Up to 2 years Up to 2 years Up to 2 years
Custom rules
tooltip
Create custom dimensions and metrics using rules and calculations, for a single data source or for several sources together.
tick tick tick
Share
Send to Google Sheets or Microsoft Excel tick tick tick
Send to Google Analytics
tooltip
Collect data from and upload to Google Analytics
tick tick tick
Send to visualization tools
tooltip
Visualize your marketing data in Google Data Studio, Tableau, PowerBI or Looker.
tick tick tick
Send to data warehouses
tooltip
Export your marketing data to BigQuery, Amazon S3, Snowflake, Azure Blob Storage, or SFTP
tick tick tick
Scheduled data warehouse exports Every 6 hours Every 2 hours Every 2 hours
Admin
Multiple workspaces
tooltip
Securely delegate work and manage different data sets with separate Funnel workspaces, where you can separate different regions, brands, or departments.
cross tick tick
User roles and permissions cross tick tick
Users 5 users Unlimited users Unlimited users
Enterprise Single Sign-On
tooltip
All plans support login with Google, and with Enterprise Single Sign-On (SSO) you can authenticate users with your company's directory service – including Okta, Azure AD, and more.
cross cross tick
Data region choice (EU or US) cross cross tick
Security ISO 27001 ISO 27001 ISO 27001
Services
Support Email Chat and email Priority chat and email
Setup & configuration Self-service setup Guided standard setup Guided advanced setup
Biannual success review cross tick tick
Customer Success Partner
tooltip
Get a named Customer Success Partner that will work proactively with you and your team to get the most out of Funnel.
cross cross tick
Enterprise SLA cross cross tick

Frequently asked questions

Can I get a free trial? dropdown
Yes! We are sure you will love Funnel, and would be happy to set up a subscription for you to prove the value. Just reach out to us and you will be up and running in no time.
Do you have pricing for agencies? dropdown
For sure! We have three plans just for digital marketing and media agencies, from small boutique agencies with just a few clients to large multi-national agency networks. Use the toggle at the top of the page to show them, and don't hesitate to reach out!
What are custom connectors? dropdown
With the Plus and Enterprise plans, you are able to request custom connectors, where our data operations team will set up a bespoke connector to any marketing platform. Our lawyers tell us we need to add some fine print though: there are systems that don't allow for or aren't technically possible for us to connect to. These are rare, so it likely won't affect you!
It says unlimited data, are there any other limitations? dropdown
Even Funnel has limits… You don't pay anything for the data you collect or prep with Funnel, and there are no overage costs. Within each plan there is a limit on the number of active data sources, export destinations, and workspaces. How you balance that limit between sources, destinations, and workspaces is up to you. As your use case grows and becomes more complex you can buy more capacity which then raises the limit. We should also mention that most marketing platforms, including Funnel, put an upper limit on the amount of data that can be processed. We describe this in our Knowledge Base, but you most likely will never get even close to this one.
What are flexpoints and how many do I need? dropdown
Funnel allows you to connect to all your marketing platforms and apps, to collect data, and to send your business-ready data set wherever you like. Funnel doesn't count how much data you process (that's probably not what is important to you anyway), but rather how many connectors and capabilities you use. You can mix and match freely up the capacity of your plan. Each plan comes with a capacity that covers typical use cases, and it's easy and inexpensive to raise your capacity – either upfront or at any later time.