Product updates

The most recent Funnel releases. Big and small.

Day/Week/Month in Data Explorer

You can now change the resolution of the line graph in the Data Explorer and have each data point represent either a day, a week or a month.

Data Explorer time resolution

Hide left navigation

Sometimes it can be useful to have the full browser width at your disposal. You can now always achieve this by hiding the left navigation:

Hide left navigation

Updated navigation

Today we’ve changed the navigation in Funnel. All functionality is the same, the only difference lies in where you find things.

This means that the old top navigation is gone:

Old top navigation

These items are now all found in a new left panel that is always present:

New navigation ​ We’re making this change in order to make it easier to get an overview of your Funnel account, as well as to find important things like the various items under "Data Mapping".

Increased flexibility for Google Analytics uploader

When configuring how to map your data to GA Campaign in the Google Analytics Uploader you can now use any native dimension that Funnel is supporting. That means you’re no longer limited to only Funnel’s "Ad campaign name" name for ad platforms where Funnel supports more dimensions. Like Adform, for example:

Google Analytics export rules

Compare date ranges in Data Explorer table

The Data Explorer table now shows values from your comparison date range:

Data Explorer compare table

Data by day, week or month in dashboard tables

Dashboard tables can now show data segmented by day, week or month:

Daily table

Weekly table

Monthly table

To create a widget like this, choose one of the "Over time" widgets:

Select over time widget

Compare date ranges in Data Explorer

The line chart in the Data Explorer can now include comparison date ranges.

Data Explorer compare date ranges

Plot trends with Data Explorer line chart

The Data Explorer now has the ability to plot data over time in a line chart:

Plot trends in Data Explorer

Searchable dashboard filter

If your dashboard filter has many possible values it is now possible to search it to quickly find the filter value you’re looking for:

Searchable dashboard filter

And, if you’ve missed that you can enable global filters for your dashboard you can learn more about that feature here:

Edit scheduled Google Sheet exports

You can now edit a scheduled Google Sheets export. This is useful in case you need to update the set of metrics, the date range or perhaps how the exported data is segmented. Go to Configuration > Google Sheets to see and edit your scheduled exports.

Edit scheduled Google Sheets export

Drag and drop dashboard widgets

You can now move dashboard widgets by dragging and dropping them.

Drag and drop widgets

New dashboard list

The dashboard list is now sortable and shows information on when each dashboard was last viewed and edited, as well as when it was created. If you have many dashboards this will make it easier to quickly find the one you’re looking for.

Dashboard list

Multiple dimensions in dashboard tables

The Series / Metric table now supports up to 5 dimensions at the same time.

Multiple dimensions in dashboard table

Adjust width of dashboard edit pane

Pro tip! Sometimes it’s useful to change the width of the dashboard edit pane. To do so, just grab it by the left edge and drag it to your desired size:

Expand edit pane

New dashboard widget editing

Editing a dashboard widget now opens up in an edit pane on the right hand side of the dashboard. This lets you keep context while editing as you’ll be able to see the widget you’re editing while setting your preferences.

Dashboard edit pane

Entering edit mode is now done by hitting the "Edit" button, which has moved to the top right. With the gray edit overlay gone, you can see how each widget will render even when in edit mode.

Widget edit button

More attribution windows for Facebook conversions

Facebook conversions are now available with all variations on attribution windows:

  • 1 Day post click
  • 7 Days post click
  • 28 Days post click
  • 1 Day post view
  • 7 Days post view
  • 28 Days post view

Custom date ranges in dashboard widgets

With this update you have the ability to set a custom date range in any dashboard widget. If you, for instance, want to compare the Easter holiday of 2017 with that of 2016, you can choose "Other" in the Date range dropdown and just input the dates:

Custom date range

Get emails when connections fail

You can now have Funnel send you an email whenever a connection to one of your data sources fail and need reconnection. Connections can fail due to a couple of different reasons. The most common is when the login details used for allowing Funnel to retrieve data are no longer valid; typically due to a password change.

You can set up email notifications under "Notifications" in your Funnel account:

Set up notifications

"This month full days" as date range

Dashboard widgets just got a new date range: This month full days.

This is useful if you want to always exclude today, since it will in most cases make the trend seem a bit strange:

Including vs excluding today

This month full days

Dashboard options

Dashboard options let you configure some settings to apply to all widgets in the dashboard. This means that instead of applying the same filter to every widget you can just set it once on the whole dashboard.

For example, say you’re creating a dashboard to track the performance of your advertising on AdWords:

AdWords dashboard

You can use the dashboard options to filter the whole dashboard to only include this data:

AdWords dashboard edit mode

AdWords dashboard options

The above settings would give you a dashboard where all data would have the values "Google" for Traffic source and "Paid" for Paid / Organic. That is, AdWords data.

Normalization of whitespaces

This changes how Funnel treats all whitespaces in data collected from the various data sources. We’re introducing normalization of whitespaces, meaning that all combinations of one or more whitespace characters (spaces, non-breaking spaces, new line etc) will be treated as one space.

If you’re using Google Analytics you might already be familiar with this behavior as this is how Google Analytics treats incoming data.

For example, an AdWords campaign named

with double spaces between "My" and "AdWords", would appear in Google Analytics as

with the double spaces treated as a single space.

In Funnel this has effects on mapping data from different sources. For example, a Facebook campaign with a line break in its name would show up in Google Analytics with the line break treated as a space. Prior to this update, the GA Campaign value in Funnel would not have the line break, while the Facebook ad campaign name would. To combine the Google Analytics data with the Facebook data for this campaign you would therefore need to teach Funnel that they are the same by creating an exception rule to your campaign mapping.

With this update they would both be normalized so that the GA Campaign value would be identical to the Facebook ad campaign value, and the problem would therefore not exist. Hooray!

Attribution windows for Facebook conversions

Facebook pixel conversions are now available broken out by their respective conversion windows. This means that you can track how many pixel conversions your Facebook campaigns got, depending on how you attribute conversions:

Facebook conversion metrics

New default behaviour for Google Sheets export

The Google Sheets export now defaults to not including any metadata about the export. This means that the exported data starts on the first row of the sheet:

Google Sheets export without metadata

If you choose to include the metadata the export instead looks like this, with information about the exported data in the first 9 rows:

Google Sheets export with metadata

Make this selection in the last step before exporting your data from Funnel to Google Sheets:

Omit metadata for Google Sheets export

Google Sheets export

You can now export your Funnel data to Google Sheets. Just pull out the data you want to export in the Data Explorer and decide whether you want to create a new spreadsheet, or export to a spreadsheet you already have:

Google Sheets export

Filter tables with metric values

The Series / Metric table widget in dashboards now has the ability to only show a certain amount of rows by a criteria set by you. This means that you, for example, can have a widget showing the 10 campaigns with the highest cost per transaction:

Filtered table

Edit filtered table

New buttons!

The Data Explorer now has a consolidated dimensions and metrics selector, as well as a new export button. This means you won’t need to reload the page twice when changing both metrics and dimensions. Hopefully, you’ll also have an easier time finding the export functionality, which previously had a tendency to disappear at the bottom of the table when showing many rows.

Data Explorer new buttons

Compare to same weekday last year

Dashboard widgets now have a new comparison date range: Previous year (same weekday). Instead of comparing to the exact same date one year ago, Funnel will instead compare to the closest date one year ago that is the same day of the week.

Same weekday edit

For example: 2017-05-23 (Tuesday) will be compared to 2016-05-24 (Tuesday).

Line chart same weekday

Fixed dashboard width

Dashboards now have the width options "Full screen" and "Fixed (960 px)". Up until this update, full screen was the only option.

Dashboard with fixed width

One important thing to note here is that a report will inherit the width setting the dashboard had when the report was created. This means that you are now able to

a) create reports that have full width b) see how a fixed width report will turn out while designing the dashboard

You can find the dashboard’s width setting in the top pane while in edit mode:

Dashboard width setting

New default dimension: "Media type"

All new Funnel accounts now come with the new default dimension "Media type":

If your Funnel account was created prior to this update, you can create the Media type dimension from a template, just like the other default dimensions:

Media type create

Ability to set a default dashboard filter

Funnel dashboards can be filtered on a specific dimension. When enabled, this setting applies to all widgets within that dashboard.

With this update, you can also set a default dimension value to use as filter for your dashboard.

Edit default dashboard filter

When active, this will be the default setting for the dashboard filter. You can still change what value to filter on when viewing the dashboard, but as you leave, the filter will revert back to its default value.

Dashboard default filter

Shareable Data explorer links

Links to Data explorer now hold information on what dimensions you’re viewing, what metrics, what sorting, what filters and what time range. Simply put: everything that determines what data is displayed, and how.

This means it’s possible to easily share a certain set of data that’s sliced in a certain way. As long as the person you’re sharing the link with has access to the Funnel account they will see the same Data explorer setup as you did when you copied the link.

Data explorer link

New metrics: DoubleClick conversions

You can now view your post-click and post-view conversions from DoubleClick Bid Manager and Campaign Manager in Funnel.

Edit metrics: DBM conversions

New dimension configuration look & feel

The Configuration > Dimensions page now has a new look. Each dimension has an overview of what rules are in place and lets you see what possible dimension values your data can get for that dimension. Nothing has changed in terms of the logic behind dimension configuration; this is solely a change in how the configuration is presented.

Dimension configuration overview

"Year to date" as date range

Dashboard widgets just got a new date range: Year to date.

Year to date edit

Year to date line chart

Default dashboard

All new Funnel accounts now come with a default dashboard:

Default dashboard

This dashboard is based on the default dimensions that were released a few days ago.

In case you Funnel account has no dashboards, you’ll get the option to generate the default dashboard automatically:

No dashboard message

Default dimensions

Funnel now has three default dimensions that group the data according to preset rules. These dimensions are:

  • Traffic source
  • Paid/Organic
  • Campaign

A default dimension has a simplified edit mode but you have the option to create rules to override the Funnel presets:

Default dimension in edit mode

When creating rules to override the presets the fallback will still be the Funnel standard rules:

Override preset rules

Learn more about the Funnel standard rules and how they are defined in our knowledge base.

Google Analytics Upload: "Upload now"

There is now an option to have Funnel run the Google Analytics upload immediately. If you don’t want to wait until the next scheduled upload or have made some changes to the export rules you can now have Funnel run the upload at the click of a button.

Google Analytics upload now

Dashboard table with 2 dimensions

You can now combine two dimensions in the same dashboard table. An example of this could be tracking the performance of advertising tactics broken down by market:

Multi-dim dashboard table

To create a table like this, add a second dimension under "Rows per" in the widget settings:

Multi-dim dashboard table edit

Better in-app help

Funnel is now a lot better at providing you with info as to why some pages can not be displayed and what you need to do to fix the problem. This is one step in our current process of making the whole Funnel platform easier to use.

No connections warning message

Currency conversion is now fully automatic

Funnel now automatically converts currencies for you by default, so you no longer need to worry about which currencies your connections have. You only have to go to Currencies if you want to add additional currencies to display monetary values in or to explicitly set the exchange rates used. As before, rates are fetched from Open Exchange Rates on a monthly basis.

If you have previously enabled automatic rates or set ones specific to your account this will continue working as before. The Currencies page works a bit differently now, however - from now on you choose ‘manage manually’ if you wish to do so, otherwise Funnel will automatically convert between the currencies as needed.

Automatic currency conversion

Learn more about currency conversion in our Knowledge base >>

"Week to date" and "Previous week" date options

This update adds the date range option "Week to date" to dashboards, which let’s you view your data for the current week up to the present day, analogous to the "Month to date" option. Similarly there is now also a "Previous week" comparison option, which is useful for displaying the current week’s performance compared to the same period the preceding week.

Week to date

Week to date - widget settings

Exclude dimension values from dashboard widgets

You can now explicitly exclude certain dimension values from widgets in dashboards. This is especially useful when creating table widgets and you don’t want a row for data without a value for the dimension you’re creating the table for:

Table with (other) row

Applying the following filter in the widget’s setting would exclude the row from the table:

Exclusion filter in table widget

…and the table would be rendered without a row for (other):

Table without (other) row

Filter entire dashboard on Dimension values

This update lets you add a filter to a dashboard that affects the whole dashboard. The filter itself works just like filters for widgets but with the difference that it applies to all widgets on the dashboard for which it is set.

One of the most common use cases for this is filtering the dashboard per market, like in the example below. However, you can of course set the dashboard filter on any dimension you see fit.

Filter dashboard

Transform connection values

This feature is very much related to our previous product update: Use connection data as dimension values.

When using values from your connections’ native dimensions for assigning Funnel Dimension values, there can sometimes be useful to transform these slightly.

Say you’re creating the Campaign dimension used as an example in the previous product update, and that you have all your Google Analytics data in lower case. Let’s also assume that your ad account data comes in mixed case.

Taking the values for Ad campaign name and GA campaign and assigning these as values for your new Campaign dimension in Funnel will unfortunately not work very well. This since you’ll have no dimension values with data from both your ad accounts and Google Analytics, due to the Ad campaign name not matching the GA campaign as they are in different cases.

Ad campaign GA campaign not matching

This can now be solved, since Funnel lets you transform the values. You can, for instance, choose the option "Capitalize first", which takes the value from the connection and sets the first character to upper case and all following characters to lower case.

Capitalize first ad campaign name

Capitalize first GA campaign

Applying this setting will make sure the Ad campaign name value and the GA campaign value are equal, as they now not only share the same text but also have the same case.

Ad campaign GA campaign now matching

Use connection data as Dimension values

This one is a bit tricky to explain, but it is extremely useful. Funnel now lets you use the native values from your connection’s data as Dimension values.

What does that mean? The most obvious use case is to create a Dimension called "Campaign" that groups data from all ad accounts with data from all Google Analytics Views based on the ad account name and the GA campaign value, respectively.

Facebook data GA data

To do this, pick out the campaign name value from the advertising platform and assign it as dimension value, and pick out the GA Campaign value and assign that as dimension value.

Ad campaign name as dim value

This setting in the interface reads as:

When Ad campaign name is not empty

Then Campaign is the value of Ad campaign name

GA Campaign value as dim value

This setting in the interface reads as:

When GA campaign is not empty

Then Campaign is the value of GA campaign

This is handy since Funnel will now create a dimension value for each Ad campaign name value and each GA campaign value, respectively. When the Ad campaign name is equal to the GA campaign, the dimension value for the "Campaign" dimension will get data both from the ad account and from Google Analytics.

Campaign dimension

Filter columns in Data Explorer

Exploring your data can reveal a lot of insights, but it often becomes overwhelming without the ability to get rid of the stuff that’s not relevant to your analysis. Funnel’s Data Explorer now has the ability to filter on any column which lets you show only the data that matches your criteria.

Say, for instance, that you want to understand what traffic sources with a monthly revenue generation over 3,000 has the lowest cost per transaction. As long as you’ve taught Funnel the right Dimensions this is not a problem:

Data Explorer column filters

Dashboard widget filters

Dashboard widgets can now use your dimensions values as filters. This opens up a lot of possibilities to create widgets that show just the data you’re interested in tracking on a regular basis.

For instance, you might be interested in tracking the performance of your various paid search tactics. As long as you have Dimensions in place to segment your data this way setting it up is easy.

Paid search tactics

Here’s a quick run-through of how this widget was created:

Dashboard widget filter

Split widget data on any Dimension

It is now possible to create dashboard widgets and have the data split along any of your Dimensions. This means you can create line charts with one line per dimension value as well as bar charts and tables with rows as dimension values.

Here’s an example of creating a table to track performance of different product categories:

Dimension split

Introducing Dimensions

Big news today! If you’ve been paying close attention to these updates you’ve probably noticed that the update frequency has been somewhat low of late.

The reason behind this is that we’ve been focusing on delivering the next big step for the Funnel platform: Dimensions.

What’s new?

Funnel has up until now conceptually had 4 distinct hierarchical levels:

Account > Website > Channel > Campaign

This is no more.

Out of these 4, the only surviving concept with the introduction of Dimensions is the Account. Below Account you’ll be able to create any Dimension you need, and they have no inherent hierarchy.

You might, for instance, want to segment your data by Market, Traffic source, Campaign and Media type. That’s no longer a problem as each of these could be its own Dimension in Funnel.

Dimensions in dashboard

How do I get started?

We’ll be rolling out Dimensions to all customers gradually. If you haven’t gotten access yet and would like to get it just let us know and we’ll help you get set up.

You can learn more about how to configure Funnel with Dimensions in the Getting started with Funnel section in our Knowledge Base.

New knowledge base

We’ve just introduced a new knowledge base for Funnel. Besides looking a lot better than the previous one, it has gotten some new content and structure. Our hope is that it’ll now be easier for you to find answers to your questions.

If you can’t find what you’re looking for please don’t hesitate to let us know and we’ll make sure to write up an article about your topic.

New Knowledge base

You’ll find the new knowledge base

"This week" and "Last week" as date ranges

Dashboard widgets can now show data for only the current week, or the one just passed. If you aggregate your KPIs by week you can thus use this setting to isolate the most relevant data in your dashboard widgets.

Weekly date ranges

Set week start day

Set week start day

You can now decide what day of the week to have as the first day. This affects line charts when showing the values per week, as well as any dashboard widget when choosing a date range that’s based on weeks.

New Google Analytics metrics

We just added a few more metrics from Google Analytics. These will hopefully help you gain a better understanding of how your different advertising efforts affect your business, and where your investment shows the best return.

New Google Analytics metrics

New navigation

New navigation

Navigation in Funnel just got easier. We’ve introduced a new top navigation for things concerning the Funnel account. Unlike its predecessor this navigation is always there, regardless of whether you’re viewing a Website dashboard, inviting new users or working in some other view within your Funnel account.

We’ve made this change to make it easier to find your way around Funnel and also to make a more clear distinction between the concepts of Account and Website.

Custom comparison date range

Funnel can now compare any two date ranges you select in the Analysis views. This includes the ability to compare two periods with differing length, which is handy if you need to compare two marketing initiatives spanning over two distinct time periods.

Custom comparison date range

Automatic currency conversion

Funnel can now update your currency conversion rates automatically. When enabled, rates will be automatically set on a monthly basis and will keep updating without you having to do anything about it.

Currency symbol

If you have some currency conversions where you need complete control over the rates you can still handle these manually, and let Funnel convert all other currencies. Rates are fetched from Open Exchange Rates on a monthly basis.

Learn more about currency conversion in our Knowledge base >>

More Kelkoo metrics

The adding of new metrics continues. We just added a few new metrics from Kelkoo aimed at tracking conversions as measured by Kelkoo.

Kelkoo metrics

In this release are also a few new metrics from Adrecord, Capterra and ShopAlike.

More Adform metrics

Funnel’s Adform integration just got improved to handle more metrics. It’s quite a few new metrics, including conversions as measured by Adform.

Adform metrics

More Facebook video metrics

The list of available metrics from Facebook just got extended. Funnel now shows more detailed information on how your Facebook video advertising has performed, providing better insights into how your audience is responding to your videos.

Facebook video metrics

More date ranges for dashboard widgets

We’ve added a few more options for dashboard widgets’ date ranges, including "Yesterday", "Last full 7 days" and "Last full 14 days". These are now available for all dashboard widgets.

Dashboard widget date ranges

More Twitter metrics

Funnel just got a whole bunch of new metrics from Twitter. This includes the number of follows, likes and retweets, and also conversions as measured by Twitter. These new metrics are as always available throughout Funnel.

Twitter metrics

Google Analytics data upload

We’re happy to announce automatic uploading of cost, impression and click data to Google Analytics. This new feature lets you have your advertising data up to date in Google Analytics without you having to do anything but set it up.

Google Analytics cost analysis

To learn more, see our Knowledge base.

More AdRoll metrics

The work with adding metrics continues and this time around it’s Funnel’s AdRoll integration that’s been improved to handle more metrics. Among other things you can now see both your click-through and view-through conversions as measured by AdRoll.

AdRoll metrics

More Google Analytics metrics

Funnel just got a bunch of new metrics from Google Analytics, including Quantity, Product revenue and Unique purchases. These new metrics are available throughout the platform just like all other metrics.

Google Analytics metrics

Global currency exchange rates

Currency exchange rates have moved. They used to be managed individually for each Website, but are now handled for all Websites within an Account in one place. This should save a lot of time if you have a few Websites where you update the exchange rates frequently, and also minimize the risk for errors as exchange rates will now be the same for all Websites within an Account in Funnel.

Currency exchange rates

More AdWords metrics

The turn has come to AdWords to get its own set of native metrics in Funnel, just like Facebook and Bing got over the past weeks.

More AdWords metrics

More Bing metrics

Funnel just got a bunch of new metrics native to Bing. If you’re a heavy Bing advertiser this means that you can now use Funnel to learn more about how your Bing advertising is performing.

Bing metrics

Metric platform icons

All metrics native to a platform now comes with the platform’s icon in the Analysis view table. This in order to make it easier to understand what metrics you’re actually looking at. Metrics from different ad platforms sometimes have identical names, which easily leads to confusion when viewing the data.

Metrics that are common between ad platforms (e.g., Cost) still comes with the "i" symbol.

Metric platform icons

New custom metric editor

With the introduction of lots of new metrics to Funnel the custom metric editor needed a redesign. Besides better handling the large amount of metrics, the new custom metric editor also provides more assistance when you’re creating a new custom metric.

Custom metric editor

Line chart legend updates

Line chart legend right

When a line chart has multiple series the legend tends to get crowded. To better handle this we’ve introduced the option to have the legend to the right of the chart area, as well as the option to not show it at all.

You’ll find legend settings below the series selector while editing the widget.

Line chart edit legend

Currency symbols

All monetary metric values in Euro, Dollar and Pound now come with a currency symbol. This applies to all views in Funnel, including dashboards, the Analysis views and the Report Center.

Currency symbol in table

New style for number widgets

Number widgets in dashboards has gotten a facelift:

Number widget

  • Heavier font
  • Currency symbol for select currencies
  • More compact values (k, M, B)
  • Better spacing between metrics

Facebook pixel conversions

A couple of weeks ago we started introducing metrics native to Facebook in Funnel, and we’ve now added Facebook pixel conversions to that list.

Facebook pixel image

You’ll find both the standard Facebook conversions, as well as your own custom pixels and events, along with derived metrics from these (e.g., cost per pixel conversion).

Percentage values in bar charts

Bar chart percentages

The bar chart widget in dashboards is updated with the option to show the values as percentages. This lets you get a better idea of how big a given Channel’s contribution is compared to the total for the selection.

To show percentages in a bar chart, use the "Show percentage of whole" toggle while editing the widget.

Edit bar chart percentage option

Format report text with markdown

It is now possible to format the body text in a Funnel report. Use markdown to get the style you want:

Report with markdown

To learn more about formatting reports, see our Knowledge Base.

Improved Analysis tables

The tables in Analysis (the Channels & Campaigns views) just got the same update as dashboard tables got a few days ago.

That is, the first column stays put while you scroll horizontally and its style has been updated to better highlight the dimension column from the metric columns.

Analysis table scroll

New metric selector

Funnel just got a new way of selecting what metrics to show. This applies both to dashboard widgets and to the Analysis views.

Analysis edit metrics

Metric categories have been updated in order to make it easier to find the ones you’re looking for, and so has the search. You can still order your selected metrics by dragging and dropping them into position, which is done on the right hand side of the metric selector.

New metric selector

Improved dashboard tables

Tables in dashboards now display a lot better when wide, as the first column stays fixed while you scroll horizontally. This should be useful since tables tend to get quite many columns as there are often numerous metrics that are tracked.

Wide table scroll

In the case of creating a Metric / Month or Channel / Month table, it can be useful to have the table show 12 months - which also requires quite a wide table.

Change metric names

One of the most common workarounds we’ve seen in Funnel is to use Custom metrics just to change the name of Funnel’s default metrics.

With this release that’s no longer necessary as you can now change the name of any metric in Funnel. A few examples of changes we’ve seen:

  • Make the Goal names prettier
  • Have metrics in your own language
  • Let Spend be called Cost

To change a metric name, hit "Edit" next to it in the Metrics view:

Change metric names

More Facebook metrics

We are working to bring you more metrics. The first step is now available with numerous new Facebook metrics. To handle these new metrics we are also improving the grouping and search-ability in the metric selector in order to make it easier to work with. Derivatives (e.g., Cost per…) are coming soon followed by Facebook pixel conversions.

Facebook available metrics

Totals for filtered Campaigns view

A feature request we’ve heard numerous times is the ability to easily see the totals for a filtered set of campaigns. This is now possible with the redesigned filter in the Campaigns view:

Campaign table filter

More time ranges for dashboard widgets

Funnel’s dashboard widgets now have a set of new time ranges to choose from. Together with the "time machine" this should be a useful update if you’re creating reports for other stakeholders and need specific time ranges for which you want to share data.

Dashboard widget time ranges

New dashboard table: Metric / Month

Metric / Month table

The third dashboard table type is here. It shows metrics as rows and months as columns. It can include data from one Channel only or for a selection of Channels.

We’ve also redesigned the icons in the widget selector to better indicate the difference between the various table types.

Dashboard widget selector

New dashboard table: Channel / Month

Channel / Month table

We’ve introduced a new variation of the dashboard table in Funnel that shows months as columns instead of metrics. This new table therefore only holds one metric and displays its evolution over time on a per Channel basis.

With this the widget selector has got a slight redesign that better categorizes the different kinds of widgets available.

Channel / Month table widget selector

New interface for exchange rates

We just released a new interface for setting currency exchange rate values and the date ranges they apply to. Our aim is to make it a lot easier to understand the implications when adding, removing or changing rates and time periods for a given setup.

Exchange rate interface

Funnel API

Funnel API cloud

Although we’d love for the Funnel platform to be the complete solution for all your advertising data visualization needs, we do realize that sometimes there are cases where you need to be able to manipulate the data further.

​The API lets you extract all the data you have in Funnel programmatically so you can incorporate it with your proprietary system, mash it with other data sources and come up with your own visualizations.

To learn more and get started, contact us at

Historical currency exchange rates

With monetary metrics (e.g., spend and revenue) in more than one currency, tracking KPIs such as cost per conversion and return on investment quickly becomes a bit messy. Things don’t get easier when comparing KPIs over different years since conversion rates change over time.

This update lets you set different exchange rates for different time periods, allowing for more accurate analyses over longer periods of time.

Historical currency exchange rates

Report Center updates

We’ve updated the Report Center to make it easier to navigate, edit the layout and invite report users.

Report Center editing

With this change the left navigation on the Account level has been simplified. "Reports" is its own menu item, from where you access the Report Center as well as the Report Archive.

Report Center navigation

UX improvements for Custom Metrics

The interface for creating custom metrics now better handles the case where the metric definition is somewhat complex. You now have a lot more space to write your definition which means the whole formula is always visible.

Custom metrics UX improvements

New metric: Avg. order value

Average order value graph

One of the most common metrics we’ve seen our customers create as a custom metric in Funnel is average order value. Creating it yourself is no longer necessary as we’ve included it as one of Funnel’s default metrics. You’ll find it categorized under "Conversion metrics".

Avg order value metric selector

3X faster dashboard load times

We’ve been focusing on optimizing dashboard load times in Funnel over the past weeks, and we’re happy to see that this is starting to pay off with more than a 3X drop in average load time for dashboards.

We released most of these updates during the last week of November, which shows quite clearly when plotting the average dashboard load time:

Average dashboard load time

New in-app navigation

If you have a few Accounts in Funnel, or a few Websites within the same Account, navigating between these is now a lot smoother. We’ve introduced a new navigational dropdown which lets you go directly to any of your Accounts/Websites.

The small icons to the right of each Website in the dropdown lets you go directly to the first dashboard, the Channels view or the Settings view for a given Website.

In-app navigation

Simplified default Channels

When creating a new Website in Funnel, a few default non-paid Channels are created. With this update we’ve removed some of these that aren’t always applicable, namely Facebook organic, Twitter organic, LinkedIn organic and Pinterest.

The default Channels that remain are:

  • Direct
  • Email
  • Organic search
  • Other
  • Referrals

Default organic Channels

Do note that this does not change any existing configuration, but only applies to Websites created after this release.

We’ve also published a new help article on how to set up Channels to ensure they capture the right data: How do I configure a Channel?

Faster dashboard loading

Dashboards in Funnel have at times had a tendency to load rather slowly when having to crunch a lot of data. We’ve now rebuilt this so that the widgets load individually, which means that one widget with say a years worth of data doesn’t slow the whole dashboard down.

If a widget contains a lot of data you’ll notice that it might be loading still, even though the rest of the dashboard is ready.

Dashboard widgets loading

File upload handles tab separated files

Many things can (and as we’ve learned, will) cause errors when uploading files. One of them being CSV files which despite their name aren’t comma separated but rather tab separated. Funnel’s file upload now detects when this is the case and handles it, so you won’t have to reformat the file before uploading.

Date preview in dashboard edit mode

Edit widget date preview

When creating or editing a dashboard widget, making sense of the date presets can at times be a bit tricky. For instance, the difference might not be obvious between Previous month and Previous period. In order to make things a bit easier to understand we’ve added a preview that shows you the implications of a given preset.

File upload handles more date formats

Funnel’s file upload keeps improving, and with this update it’s getting better at recognizing different date formats. Upon its initial launch it could only handle yyyy-mm-dd but now understands more formats like dd/mm/yyyy and mm/dd/yyyy. There are many ways to write a date, and we aim to minimize the need for reformatting the file before upload.

Dashboards in Report Center

Dashboard in report center

When we launched Report Center a bit more than a month back, we immediately started getting requests about using it to share dashboards. This is now possible, which means you can give your clients or other stakeholders a way of always being up to date on the most important metrics in a white labeled view.

Add a dashboard to your Account’s Report Center by ticking the box "Show in Report Center" from the dashboard at hand.

Dashboard Report Center toggle

If you’d like an overview of which dashboards are available in Report Center, or perhaps add/remove many in one go, you can do this from the dashboard list from each Website.

Dashboards overview

Dashboard "time machine" redesign

Dashboard date picker

One of the most misunderstood features in Funnel has been the date picker in dashboards. With this update we’ve tried to make it easier to understand, and also moved it as it has another type of function than the Edit and Report buttons.

If you’re not familiar with how it works, it might help to think of it as a time machine. The date picker lets you go back in time and see the dashboard as it looked on a given day. The date you pick will be the last date for all time periods in the dashboard.

This is especially handy if you for example are about to create a monthly report a few days into the new month. Use the date picker and set it to the last date of the previous month, and you will only see data up until that point in time.

File upload ignores metadata

Many reports downloaded from various ad platforms have metadata in the beginning of the report. This typically includes the name of the account, time period and other information to provide context about the report.

File upload metadata

Prior to this update you’d have to manually remove this information when uploading a file or Funnel would respond with an error after uploading. With this release however, Funnel understands what data to include and thus ignores the metadata when reading your file.

Report view count updates

The view count for reports now shows total views for each report. This includes people who viewed the report via the secret link without being logged in to the Report Center. These views are displayed as "Users with secret link".

Report total views

Image uploader

Up until now adding images to Funnel has been done via submitting a URL to the image. While a quick way of getting an image in place it’s not always ideal since the image you want to use might not exist publicly online.

With this release you can now also upload an image file from your hard drive.

Image upload

This goes for images all over Funnel:

Report logo

Report logo upload

Account logo

Account logo upload

Report center logo

Report center logo upload

User profile picture

User profile logo upload

Report archive has moved

With the introduction of the Report Center, it didn’t really make sense to keep the Report archive - which lists all past reports - on the Website level. It has therefore moved and is now found in the Account menu:

Report archive

Target line for line charts

It’s quite common for some key metrics to have a target value. Spend typically has a budget and cost per conversion often has a desired max value, to give two examples. In order to make it easier to determine if your metrics are on track we have introduced the concept of a "Target" for line chart widgets in dashboards.

Line chart target

A target is unique to a given line chart, which means you can have many different targets within the same dashboard - even for the same metric. The target is set in the Edit dialogue for the line chart widget:

Edit line chart target

Reports show view count

After creating and sharing a report with your client or colleague it is likely you want to know if they have viewed it. This is now possible in your Funnel Report center:

Report center view count

When viewing the actual report, you also have the chance to get a more detailed log of who’s viewed the report, and when:

Report activity button

Report activity

Auto-tagger for Facebook ads

For Google Analytics to correctly categorize traffic from ads, the ads’ destination URLs must be tagged with UTM tags. Doing this manually can be a headache and often comes with small mistakes that messes up the data in Google Analytics. For AdWords and Bing this can be handled automatically by the respective ad platforms, but for most other platforms it must be handled manually.

For Facebook this ends today with the release of Funnel’s auto-tagger for Facebook ads. Once enabled the auto-tagger makes sure that your ads have the following UTM tags:

utm_source = facebook
utm_medium = cpc
utm_campaign = {CAMPAIGN_NAME}

It automatically checks for newly published ads too, and adds the UTM tags to them. Should your ads already have some tags Funnel won’t touch them. The only exception is if your ads have any of the tags mentioned above that don’t follow Funnel’s convention, for example utm_source=fb. In that case Funnel will overwrite and put utm_source=facebook instead.

To enable it, go to Ad platforms and hit "Configure auto-tagging" for the ad account where you want the ads to be automatically tagged. You’ll be asked to grant Funnel permission to manage ads, which it needs in order to update the url tags.

Funnel auto-tagging

Unfinished Websites can be removed

This might seem like a very trivial update, but if you ever accidentally created a Website in Funnel - or decided you didn’t need it before completing the setup - you know how annoying it was having to complete the setup before being able to remove it.

With this update the Remove button is always visible which means a Website can be removed at any stage of its setup process.

New hover-overs for line charts

Most dashboards and reports created in Funnel include line charts. Up until today the hover-overs that show each line’s value at the given point in time has been far from easy to digest.

Fortunately this has now changed. With this release the hover-overs are a lot more structured so you can make quick sense of the data you’re looking at.

Compare period hover-over

Multi-line hover over

Report Center

Having sent a few reports to your client, manager or other stakeholder it easily becomes hard for them to keep track of them all. The Report Center gathers all reports created in an Account so they’re accessible in one place.

In order for someone to view an Account’s Report Center they need to be invited. The invited person then gets a personal login that grants them access to the Report Center and all the reports created in the Account.

Report Center

To set up a Report Center for one of your Accounts and invite report users, navigate to the Account level and hit "Report Center":

Report Center admin

File upload recognizes header names

When uploading a file to Funnel, the uploader now recognizes header names and automatically selects them for you. This means an easier way of uploading data as you won’t have to spend as much time on telling Funnel what the contents of your file is. Just take a look to make sure Funnel got it right and you’re good to go.

File uploader

Forecasting of cumulative graphs only

The option to forecast a line chart is now conditioned on the graph being rendered cumulatively. That is, when each data point in the graph is the sum from the start of the date range up until the date that data point represents.

Cumulative graph

Previously Funnel would allow drawing forecasts on non-cumulative graphs, which turned out to be quite confusing and resulted in the graphs look broken. The interface for editing line charts have been updated so that the forecast option now only appears when the "Cumulative" checkbox is ticked.

Edit line chart

File upload handles currency in lower case

We keep improving the file uploader. Prior to this update the currency column was required to be in upper case for Funnel to be able to read it. This is no longer the case which means you won’t have to worry about reformatting the currency in order for Funnel to understand it.

Easier copying of dashboards

If you have a few Accounts with a couple of Websites in each, and a bunch of dashboards in each Website, finding the right one to copy can get messy. This update makes sure the Account you’re in right now always stays on top of the dropdown.

Copy dashboard sorting

Improved print/pdf capabilities for reports

The reports you create in Funnel can sometimes be handy to print out before going to a meeting. With this update the printed version of a report corresponds better to how the report looks on you screen. To print a report - or download it as a pdf - hit "Print" or "Save PDF" respectively.

Print or PDF report

"Other" Channel now optional

Other Channel optional

When defining the Channels for a Website in Funnel the default Channel "Other" has been uneditable up until now. The Channel can now be removed, which means that you can limit the scope of the Funnel Website to only represent the traffic registered by Google Analytics that you care about.

Do note that if the "Other" Channel is removed, the totals for Google Analytics metrics such as Sessions and Transactions might not correspond to the totals you see in Google Analytics.

Campaign name filter

Campaign name filter

With a lot of different campaigns in various Channels, you sometimes might need to get an overview of just a subset of them. This is now possible with the introduction of the ability to filter on the campaign name.

File upload ignores summary row

Things have become a bit easier when uploading a file to Funnel. Should your file have a summary row at the end of the file this will now be disregarded, as opposed to causing an error which was the case previously.

Improved Settings navigation

Settings navigation help

As a Website in Funnel gets more connections added and Channels created, keeping track of them all becomes increasingly complex. To make it easier to spot problems we’ve introduced a subtle navigation helper in the Settings view.

It lists the content of the Settings page, and highlights any problems that might exist. In the above example the Channel "Facebook" has some issues, and clicking on it takes you to the Channel where you can learn what the problem is.

Memory for File upload

With Funnel’s file upload you have the ability to add cost data from ad platforms that we haven’t yet integrated.

File upload

When doing this the first time for an ad platform Funnel asks you to tell it what the columns in your file correspond to. For example which column represents the date, spend, etc.

File upload gets memory

With this release you will no longer have to do this more than once for each new source. Funnel remembers your selections so the next time you upload a file to that source all you have to do is confirm that the mapping is still correct.

Introducing "Metrics"

There is now a brand new menu option under Configuration in the left hand menu: "Metrics". Here you’ll find a complete list of all metrics available for the Website you’re currently working in, as well as the ability to manage your Custom metrics.

Introducing metrics

Friendlier Channel definition filters

We’ve just updated how the filters for Channels work, making them a bit easier to use. When using OR statements, e.g., source being equal to either "" or "twitter" as in the example below, Funnel now disregards spaces around the separating commas.

Friendlier Channel definition filters

Prior to this change, when including a space after the comma would Funnel would treat it as you actually wanted to filter on either "" or " twitter", which would produce the wrong results.

Single metric widgets defaults to horizontal layout

Two of the more popular dashboard widgets are the single metric widgets that show a metric’s change in percent between two periods, or the absolut value for a metric for a given period.

We have now changed how they behave so if you choose to include more than one metric in the widget, it defaults to a horizontal rather than a vertical layout:

Single metric with horizontal layout

Settings for single metric widget

Copy dashboards

Having created the perfect dashboard it’s quite likely you’ll want to reuse at least parts of it. This is now possible without having to recreate it from scratch.

When creating a new dashboard you have the option to use an existing dashboard as your starting point - and you can pick dashboards from Websites sitting in other Accounts than the one you’re currently working in.

Copy dashboard

Optional title for dashboard widgets

Titles for dashboard widgets are now optional, meaning you can choose not to have a title at all. This is especially handy for widgets where the metric value and legend does a good job at explaining what the widget is all about.

Optional title for dashboard widgets

"Change in percent" widget tweaks

The dashboard widget "Change in percent" now behaves differently if set to only display one metric:

  • The metric name does not show above the metric value
  • Legend shows below value

Change in percent widget tweaks

Upload Excel files

Funnel’s manual upload, previously known as CSV upload, now also handles Excel files on the .xlsx format. This means you don’t have to convert your source files to CSV in case you downloaded or created them in the .xlsx format.


Manage dashboards

The ability to create new customized dashboards in Funnel introduced the need for a way to handle them in a more scalable way. We’re now releasing a new option under "Configuration" in the left Website menu: "Dashboards".

Here you’re able to reorder your dashboards, remove them, and in the case you don’t need them front and center - hide them from your menu.

Manage dashboards

Introducing Funnel product updates

If you are a Funnel customer you’re already receiving our product update emails which cover major feature releases. This resource contains more detailed updates: some minor, some major.

In short it’s your go-to place for keeping up to date with what’s changed in the platform.