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Amazon Selling Partner data is now available in Funnel

Written by Johan Hansson
1 minute read

When it comes to e-commerce Amazon is a big player. So are you a vendor on Amazon or using the Amazon Ads connector and want to get a complete picture of all items sold? Consider looking into the new core connector for Amazon Selling Partner.

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Topics: Amazon Selling Partner

Appsflyer, Adform, Ingenious: New fields for May

Written by Johannes Andreasson
1 minute read

During May, several core connectors have been expanded with new reports, metrics and dimensions. Here are some of the updates released

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Topics: Google Ads, TikTok, Snapchat, Adform, DV360, Reddit, Campaign Manager, AppsFlyer, Quantcast

Avoid multiplied metrics

Written by Johanna Neander
1 minute read

To report on data from different breakdowns, it is sometimes necessary to add multiple connections to the same source in Funnel. If the connections include the same metrics, there is a risk of data duplication since Funnel automatically aggregates data for all sources.

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Topics: Data Transformation

New destination: Microsoft Power BI!

Written by Kim Frithiof
1 minute read

We have a brand new Microsoft Power BI integration!

Power BI is Microsoft’s business intelligence product. It’s used for building dashboards and reports. It’s by far our most requested destination.
You can now establish a seamless direct connection with automated data refreshes controlled from Power BI Online without involving another team or go through cumbersome middle steps like a spreadsheet or a data warehouse.

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Topics: Destinations, Power BI

Keep track of your flexpoint usage

Written by Nina Holtz
1 minute read

If you are an agency with multiple customers and you want to attribute flexpoint consumption to specific Funnel accounts or you are an enterprise and want a more granular view of your usage, you are now able to see your flexpoint consumption broken down by Funnel account.

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Topics: Flexpoints

Snapchat, TikTok, GA4: Connector updates for April 2022

Written by Johannes Andreasson
1 minute read

Snapchat
Our Reach and Frequency (non-aggregatable) report have had additional time windows added. We now support 1, 7, 14, 30, 60, 90 "month to date" and "lifetime". 

Effiliation
- Publisher report

Pardot
- Funnel's Pardot connector defaulting to version 5 of the API

TikTok
We've added the metric "Total Complete Tutorial"

Google Analytics / GA4
New dimensions:
- "Source / medium" - Conversion events based
- "Session source / medium" - Session based
- "First user source / medium" - First user based
These dimensions are combinations of the source and medium dimensions for the three attribution models.

Reddit
New dimension: "Campaign Objective"

Partnerize
New dimension: "Advertiser reference"

Google Merchant Center
New report: Performance

Ingenious Partner Marketing Platform
New dimensions: "User value 1", "User value 2", "User value 3" and "User value 4"

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Topics: TikTok, Google Analytics, Google Merchant Center, Snapchat, Reddit, Partnerize, Pardot, Ingenious Partner Marketing Platform, Effiliation

Amazon Ads, Bing, Snapchat and more – connector expansions in March

Written by Johannes Andreasson
1 minute read

Some of the expansions we've made to our connectors in March.

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Topics: Magento, TikTok, bing, Snapchat, HubSpot, WooCommerce, Amazon Ads

Standard rules for your Social Organic reports

Written by Johannes Andreasson
1 minute read

For content marketers it’s important to be able to track efforts on social media platforms that are performing well and those that are not. To make it easier to work with this type of reporting, we've created five out-of-the-box Social organic post fields tying similar data together over all social organic platforms.

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Topics: Data Transformation, Twitter Organic, Facebook Pages, Instagram Insights, YouTube, Pinterest Organic, LinkedIn Organic

Field editing made easier

Written by Johannes Andreasson
1 minute read

Getting your head around custom dimensions and metrics in Funnel can be cumbersome and time consuming. As part of our ongoing effort to make it easier to work with Funnel, we've made some improvements to the user experience surrounding the creation and editing of dimensions and metrics

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Topics: Data Transformation

Get your Ingenious data into Funnel

Written by Johannes Andreasson
1 minute read

We're happy to announce that we're now supporting the tracking/affiliate Ingenious Partner Marketing Platform as a standard connector in Funnel.

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Topics: Ingenious Partner Marketing Platform