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    Amazon Selling Partner data is now available in Funnel

    Written by Johan Hansson
    June 2, 2022
    1 minute read

    When it comes to e-commerce Amazon is a big player. So are you a vendor on Amazon or using the Amazon Ads connector and want to get a complete picture of all items sold? Consider looking into the new core connector for Amazon Selling Partner.

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    Topics: Amazon Selling Partner

    Appsflyer, Adform, Ingenious: New fields for May

    Written by Johannes Andreasson
    May 31, 2022
    1 minute read

    During May, several core connectors have been expanded with new reports, metrics and dimensions. Here are some of the updates released

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    Topics: Google Ads, TikTok, Snapchat, Adform, DV360, Reddit, Campaign Manager, AppsFlyer, Quantcast

    Avoid multiplied metrics

    Written by Johanna Neander
    May 23, 2022
    1 minute read

    To report on data from different breakdowns, it is sometimes necessary to add multiple connections to the same source in Funnel. If the connections include the same metrics, there is a risk of data duplication since Funnel automatically aggregates data for all sources.

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    Topics: Data Transformation

    New destination: Microsoft Power BI!

    Written by Kim Frithiof
    May 18, 2022
    1 minute read

    We have a brand new Microsoft Power BI integration!

    Power BI is Microsoft’s business intelligence product. It’s used for building dashboards and reports. It’s by far our most requested destination.
    You can now establish a seamless direct connection with automated data refreshes controlled from Power BI Online without involving another team or go through cumbersome middle steps like a spreadsheet or a data warehouse.

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    Topics: Destinations, Power BI

    Keep track of your flexpoint usage

    Written by Nina Holtz
    May 17, 2022
    1 minute read

    If you are an agency with multiple customers and you want to attribute flexpoint consumption to specific Funnel accounts or you are an enterprise and want a more granular view of your usage, you are now able to see your flexpoint consumption broken down by Funnel account.

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    Topics: Flexpoints

    Snapchat, TikTok, GA4: Connector updates for April 2022

    Written by Johannes Andreasson
    May 1, 2022
    1 minute read

    Snapchat
    Our Reach and Frequency (non-aggregatable) report have had additional time windows added. We now support 1, 7, 14, 30, 60, 90 "month to date" and "lifetime". 

    Effiliation
    - Publisher report

    Pardot
    - Funnel's Pardot connector defaulting to version 5 of the API

    TikTok
    We've added the metric "Total Complete Tutorial"

    Google Analytics / GA4
    New dimensions:
    - "Source / medium" - Conversion events based
    - "Session source / medium" - Session based
    - "First user source / medium" - First user based
    These dimensions are combinations of the source and medium dimensions for the three attribution models.

    Reddit
    New dimension: "Campaign Objective"

    Partnerize
    New dimension: "Advertiser reference"

    Google Merchant Center
    New report: Performance

    Ingenious Partner Marketing Platform
    New dimensions: "User value 1", "User value 2", "User value 3" and "User value 4"

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    Topics: TikTok, Google Analytics, Google Merchant Center, Snapchat, Reddit, Partnerize, Pardot, Ingenious Partner Marketing Platform, Effiliation

    Amazon Ads, Bing, Snapchat and more – connector expansions in March

    Written by Johannes Andreasson
    April 4, 2022
    1 minute read

    Some of the expansions we've made to our connectors in March.

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    Topics: Magento, TikTok, bing, Snapchat, HubSpot, WooCommerce, Amazon Ads

    Standard rules for your Social Organic reports

    Written by Johannes Andreasson
    April 4, 2022
    1 minute read

    For content marketers it’s important to be able to track efforts on social media platforms that are performing well and those that are not. To make it easier to work with this type of reporting, we've created five out-of-the-box Social organic post fields tying similar data together over all social organic platforms.

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    Topics: Data Transformation, Twitter Organic, Facebook Pages, Instagram Insights, YouTube, Pinterest Organic, LinkedIn Organic

    Field editing made easier

    Written by Johannes Andreasson
    March 28, 2022
    1 minute read

    Getting your head around custom dimensions and metrics in Funnel can be cumbersome and time consuming. As part of our ongoing effort to make it easier to work with Funnel, we've made some improvements to the user experience surrounding the creation and editing of dimensions and metrics. 

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    Topics: Data Transformation

    Get your Ingenious data into Funnel

    Written by Johannes Andreasson
    March 23, 2022
    1 minute read

    We're happy to announce that we're now supporting the tracking/affiliate Ingenious Partner Marketing Platform as a standard connector in Funnel.

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    Topics: Ingenious Partner Marketing Platform

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