ADVANCED MEASUREMENT
Intelligence that increases your media-driven sales
Find the channels and campaigns that drive results. Optimize your media mix and balance brand with activation using Funnel Measurement’s scenario planner and incrementality reports.

More precise measurement with triangulation
By integrating marketing mix modeling (MMM), digital attribution, and incrementality testing, Funnel delivers robust, cross-validated insights. It minimizes biases, reduces over-reliance on any single methodology, and provides a comprehensive view of your marketing efforts.

Triangulation Tango
Are you still relying solely on last click attribution to measure your marketing success? Learn how Funnel combines MMM, digital attribution and incrementality testing for accurate performance measurement.
Ready for triangulation?
Now that’s the spirit!
Why rely solely on MMM, MTA or incrementality testing when you can use all three? Our approach utilizes the strengths of each methodology to offset their weaknesses. Discover how we achieve this, and how your business can benefit, by downloading our white paper.
Simply fill out the form, and we will deliver your personal copy directly to your inbox.
Access the report
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Measurement that moves your marketing
Integrated Data Hub
Funnel is the only measurement solution with an integrated Data Hub. Get rapid access to all your data and ensure high data quality.
Innovative triangulation
Combine marketing mix modeling, digital attribution, and incrementality testing for accurate, unbiased insights.
Accessible and always-on
Funnel's daily updated models give you outstanding accuracy and up to date insights, an industry-leading time to first insight.
Incremental performance reporting
- Report on accurate and unbiased attribution data for online and offline, paid and organic channels
- Drill down into any channel with attribution data accounting for incrementality and non-marketing effects
- Understand the marginal cost per acquisition (CPA) and return on ad spend (ROAS) for each channel, based on automatically calculated saturation curves

AI-powered media optimization
- Find the true incrementality of your media spend to help you optimize your media plan
- Get recommendations on where to increase and decrease spend based on marginal CPA and ROAS to increase budget efficiency
- Activate attribution data by sharing it back to the ad platforms, allowing for optional automatic bid optimization

Scenario planning and forecasting
- Get reliable forecasts on potential media investments and channel optimization
- Create a what-if analysis with just a few clicks to investigate the impact of budget changes for any channel
- Compare the forecasted outcomes of several media plans before making budget updates


Driving results in a marketing squeeze
We invited experts in the field of marketing measurement, creativity and branding, and neuroscience to come together to discuss what we can do better in 2025.
See the impact of universal measurement. Book a demo today!
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