Marketing measurement

Intelligence that increases your media-driven sales

Find the channels and campaigns that drive results. Optimize your media mix and balance brand with activation using Funnel Measurement’s scenario planner and incrementality reports.

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More precise measurement with triangulation

By integrating marketing mix modelling (MMM), multi-touch attribution (MTA), and incrementality testing, Funnel delivers robust, cross-validated insights. It minimizes biases, reduces over-reliance on any single methodology, and provides a comprehensive view of your marketing efforts.

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Triangulation Tango

Are you still relying solely on last click attribution to measure your marketing success? Learn how Funnel combines MMM, MTA and incrementality testing for accurate performance measurement. 

Measurement that moves your marketing

Funnel is the only measurement solution with an integrated Data Hub. Get rapid access to all your data and ensure high data quality.

Innovative triangulation

Combine marketing mix modeling, multi touch attribution, and incrementality testing for accurate, unbiased insights.

Accessible and always-on

Funnel's daily updated models give you outstanding accuracy and up to date insights, an industry-leading time to first insight.

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Incremental performance reporting

 

  • Report on accurate and unbiased attribution data for online and offline, paid and organic channels

  • Drill down into any channel with attribution data accounting for incrementality and non-marketing effects

  • Understand the marginal cost per acquisition (CPA) and return on ad spend (ROAS) for each channel, based on automatically calculated saturation curves
Measurement

AI-powered media optimization

 

  • Find the true incrementality of your media spend to help you optimize your media plan

  • Get recommendations on where to increase and decrease spend based on marginal CPA and ROAS to increase budget efficiency

  • Activate attribution data by sharing it back to the ad platforms, allowing for optional automatic bid optimization
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Scenario planning and forecasting

 

  • Get reliable forecasts on potential media investments and channel optimization

  • Create a what-if analysis with just a few clicks to investigate the impact of budget changes for any channel

  • Compare the forecasted outcomes of several media plans before making budget updates
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By offering a cost-efficient zero maintenance out-of-the-box solution to integrate a wide range of media, ad tech, and data platforms, Funnel has helped us to create a 360 view of our marketing effectiveness.
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Thomas van Mastbergen
Digital Marketing Director
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Driving results in a marketing squeeze

We invited experts in the field of marketing measurement, creativity and branding, and neuroscience to come together to discuss what we can do better in 2025.

See the impact of universal measurement. Book a demo today!

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