Funnel for B2B
Understand the true impact of your marketing
Funnel is the solution you need to connect your advertising, marketing and CRM data. And understand which campaigns drive value.
Stop the guesswork
Use data to make smart decisions and spend your marketing budget more wisely. Funnel helps you identify the top performing channels by connecting them to results in your CRM - justifying your spend.
Bring CRM data and website data together
Easily understand what channels drive performance
Generate high-quality leads
Not all leads are created equal. But do you know which marketing channel or which campaigns deliver the highest quality leads? Funnel helps you get insights into which leads convert more often, so you can invest more in those channels - and generate more high-quality leads.
Understand which leads are most likely to convert
Optimize your budgets across platforms accordingly
Monitor results and ad spend
Advertising on multiple platforms can be the right strategy, but it can also cause problems when you spend too much in total. Closely monitor your ad spend and results in real time with Funnel to avoid additional costs while maximizing performance. All in one place.
Automatically map cost data together
Use custom metrics to track CPL across platforms
How can you work with Funnel?
Bring all of your data together in just a few clicks. From marketing and advertising data to CRM and sales data.
Securely store all your data in our centralized hub. Your data is complete, accurate, and always available for reporting and analysis.
Transform raw data to automatically make it ready for analysis. Power your dashboards to understand what drives growth.
Easily collaborate and share your data with any team or tool. Sharing data to a new platform takes just a few clicks.
"Funnel has taken me from having to say, ‘No, I don’t have the resources to do that type of report’ to, ‘Yep, give me five minutes"
Brittany Joiner, Demand Generation
Strong, smooth, and seamless connections
Our expert teams make sure your connections stay stable, no matter how much data you work with or how often.
Achieve advanced analysis and share insights effortlessly
With a marketing data hub, advanced analysis like marketing mix modeling are finally within reach. Gain the power of foresight with Funnel and share it with your team.