FUNNEL FOR B2B

Understand the true impact of your marketing

Funnel is the solution you need to connect your advertising, marketing and CRM data. And understand which campaigns drive value.

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Stop the guesswork

Use data to make smart decisions and spend your marketing budget more wisely. Funnel helps you identify the top performing channels by connecting them to results in your CRM - justifying your spend.

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    Bring CRM data and website data together

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    Easily understand what channels drive performance

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Generate high-quality leads

Not all leads are created equal. But do you know which marketing channel or which campaigns deliver the highest quality leads? Funnel helps you get insights into which leads convert more often, so you can invest more in those channels - and generate more high-quality leads.

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    Understand which leads are most likely to convert

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    Optimize your budgets across platforms accordingly

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Monitor results and ad spend

Advertising on multiple platforms can be the right strategy, but it can also cause problems when you spend too much in total. Closely monitor your ad spend and results in real time with Funnel to avoid additional costs while maximizing performance. All in one place.

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    Automatically map cost data together

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    Use custom metrics to track CPL across platforms

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How can you work with Funnel?

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Report

Effortless exploration with great marketing dashboards.

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Measure

Marketing effectiveness measured. Outcomes optimized.

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Export

Get your data into any tool, data warehouse, or platform.

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"Funnel has taken me from having to say, ‘No, I don’t have the resources to do that type of report’ to, ‘Yep, give me five minutes"

Brittany Joiner,
Demand Generation

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Strong, smooth, and seamless connections

Our expert teams make sure your connections stay stable, no matter how much data you work with or how often.

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Achieve advanced analysis and share insights effortlessly

With a marketing data hub, advanced analysis like marketing mix modeling are finally within reach. Gain the power of foresight with Funnel and share it with your team.

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With Funnel

With Funnel

Without Funnel

Without Funnel

Insights in all lead stages
Limited performance insights
Data as a strategic asset
Siloed data
Insights and analysis in just clicks
Long time to get data and insights
Access high-value metrics that impact your entire business
Marketing performance per platform
With Funnel

With Funnel

Insights in all lead stages
Data as a strategic asset
Insights and analysis in just clicks
Access high-value metrics that impact your entire business
Without Funnel

Without Funnel

Limited performance insights
Siloed data
Long time to get data and insights
Marketing performance per platform

Modern, data-driven decisions are a click away.

Book a demo
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