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We are Funnel

Funnel is the leading marketing intelligence platform for marketing and data teams. Since its founding in 2014, Funnel has grown to more than 300 employees across offices in Stockholm, Boston, Hamburg and Sydney. Today it serves more than 3,000 mid-market and enterprise businesses around the globe.

Vertical---2026TOP100-GLOBAL 3years

 
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$100 Million+

Raised in total financing

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300+

team members across 4 offices

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200 Billion+

rows of data exported each day

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99.99%

average uptime over the past year

Loved by marketers worldwide

The product

Marketing teams have more data than ever. The hard part is knowing which numbers to trust.

Funnel brings all your marketing data together and puts it to work, from reporting and AI agents to marketing mix modeling (MMM). Data Hub collects and prepares dependable data from 600+ sources. Measure builds on it with MMM, incrementality testing and budget optimization.

Marketing data you can depend on, available wherever your business needs it.

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Funnel in the media

January 20, 2026

IPA Bellwether: The brands winning right now aren’t relying on the same marketing mix they’ve always used

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January 15, 2026

Marketers expect AI to chip away at Google's search dominance

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January 6, 2026

PMW’s New Year’s Resolutions: marketing experts on the future of search, data, and privacy

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December 11, 2025

Expert Mode: Triangulating Truth in an Age of Signal Loss

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November 18, 2025

Why the AI race will be won and lost by branding

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January 11, 2024

Building a global SaaS company with Funnel CEO Fredrik Skantze

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Get to know the Funnel team

Funnel has a unique culture of openness and transparency. We are in it together to serve our customers in the best way.

Trusted by marketers and data teams worldwide