The role of data skills in the AI age
No one can agree on how artificial intelligence will impact the future of humanity. Elon Musk, who helped form OpenAI, the company that gave the world...
December 5, 2023
What is data orchestration?
Watch an orchestra, and you'll notice the conductor waving a wand around, pointing it at sections, and encouraging the musicians to either restrain th...
December 1, 2023
The ultimate marketing campaign checklist
Launching a campaign is akin to setting sail on a vast ocean of possibilities. It's an intricate blend of art and science, creativity and analytics, s...
November 30, 2023
Adtriba’s MMM experts reveal their secrets
Marketing mix modeling is having a moment. In a digital marketing world dominated by “black box” algorithms, GDPR, and the deprecation of third-party ...
November 28, 2023
The generative AI revolution: What marketers should expect in 2024
The marketing industry has recently experienced a significant transformation mainly driven by the development of generative artificial intelligence (G...
November 24, 2023
Why upskilling in marketing means success in the AI era
In the dynamic world of digital marketing, change is the only true constant. Out of all of the recent advancements, the rapid development of new artif...
November 23, 2023
How Funnel differs from a customer data platform (CDP)
Smart marketers respect the importance of good data. But among all the tools that offer solutions for data management and analysis, it can be difficul...
November 21, 2023
5 tips for employer branding from our expert
Editor’s Note — Martin Solaja is currently responsible for employer branding and recruitment marketing at Funnel. The views expressed below are his ex...
November 16, 2023
Generative AI for content creation: 6 tips and tools
There is a massive opportunity for marketers to utilize artificial intelligence (AI) in their content creation. According to Funnel’s latest research,...
November 14, 2023
Shopify marketing automation tools that work
Shopify is one of the world’s leading e-commerce platforms. In fact, according to their website, they provide online shopping services to millions of ...
November 9, 2023