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Reporting
How to scale client reporting without breaking your data stack
Every agency hits the same wall when the client list outpaces the data stack. Automated reports that once impressed clients
The top 7 AgencyAnalytics alternatives
Is AgencyAnalytics still the best option for client reporting as your agency grows? It works well for smaller teams with
7 Whatagraph alternatives for scalable reporting in 2025
Is Whatagraph the best reporting tool for your marketing team? Whatagraph streamlines marketing data reporting and management, potentially saving tons
Marketing
Funnel vs Fivetran: The best Fivetran alternative for marketing teams and agencies
TransUnion and Emarketer report that 54.1% of marketing leaders haven’t improved confidence in measurement this year. At the root of
Supermetrics vs. Funnel: the best Supermetrics alternative for scaling agencies and brands
Marketing teams and agencies rely on accurate, unified data to create reports that drive confident decisions. Many teams start with
Top Fivetran alternatives for marketing teams and agencies (2026)
Fivetran is a powerful warehouse-first ELT platform that helps businesses streamline and automate data movement at scale. However, most marketers
Trends & News
How authenticity in marketing can help brands stand out amid content overload
Is anyone else just scrolling through social media and thinking, “Oh my god… who cares?” It’s the same type of
Crack the code on cross-functional leadership that aligns CFOs and CMOs
Let's be real, C-Suite friction isn’t anything new.
Neuroscience-backed ways to improve workplace productivity
Disengagement is a silent killer of workplace productivity. It costs the global economy $8.8 trillion each year, nearly 9% of
Measurement
What you need to know about open-source marketing mix modeling
Every marketer wants to know one thing: what is the true impact of my advertising spend?
10 customer retention metrics and how to measure them
Tired of leaky funnels and acquisition costs eating your margins? Then you need to start obsessing over customer retention. The
How the triangulation tango reignites marketing measurement
Relying on last-click attribution is like taking a photo as the last lick of paint goes onto your new custom
Data
How signal engineering drives ad performance
Advertising platforms have become black boxes. Some of the optimization levers marketers once relied on are gone, and the algorithms
How conversion APIs and LTV modeling fix broken ad optimization
Privacy changes like Apple’s App Tracking Transparency (ATT) policy have led to a reduction in the data that fuels ad
Conversational analytics is turning data into dialogue for smarter marketing decisions
The use of conversational analytics gives marketers another way to interact with data. They let you ask questions using natural,