Mid-funnel marketing tactics that increase conversion
As the middle kid of the marketing family, mid-funnel tactics often get overshadowed by its noisy siblings in the upper and lower funnel. But the midd...
Published July 25, 2024
The importance of a brief for marketing agencies
In the world of marketing agencies, great work comes from exceptional collaboration between the agency team and their clients. Agencies bring their ni...
Published July 23, 2024
Unified marketing measurement: Why UMM is the next generation of marketing attribution
With cookie deprecation and stricter tracking regulations, it's becoming more challenging to measure the impact of marketing activities and their cont...
Published July 18, 2024
Trinity of marketing measurement: holistic marketing measurement
Since GDPR came into effect in May 2018, user journey tracking has been on the decline, and tracking all users on websites and mobile apps has become ...
Published July 16, 2024
Top of funnel marketing tactics to build brand awareness
A recent study found that 43% of consumers like to discover new brands, even if they aren’t in the market to buy. With all those people just waiting t...
Published July 11, 2024
What is brand salience?
While visiting an unfamiliar city, you wake up feeling desperate for a morning cup of coffee. You immediately wonder where the nearest Starbucks is. A...
Published July 9, 2024
5 ways to use AI tools for marketing automation
Marketers, wouldn’t it be great if you could get someone else to do some of the hard work for you? Well, for some tasks, you can. Artificial intellige...
Published July 4, 2024
5 inspiring marketing campaigns from 2024 (so far)
A few marketing campaigns stand out every year, a feat not to be underestimated in today’s cutthroat business landscape — especially since consumers a...
Published July 2, 2024
Solving agency cash flow issues
Without a healthy cash flow, businesses won’t survive — and marketing agencies are no different. Compared to a successful e-commerce shop or physical ...
Published June 27, 2024
How to work with marketing data across international borders
Today’s marketplace is extremely competitive with success often balancing on a knife’s edge. For many businesses, particularly within the tech space, ...
Published June 25, 2024