Discovering the state of digital marketing, and questioning where it’s going
At the end of 2022, Funnel released a survey of American and European digital marketers. We dug into the problems they face when working with and anal...
January 26, 2023
CTV strategy: how to scale, complete the funnel, and measure
Are you ready to take your advertising to the next level? Connected TV (CTV) advertising is quickly becoming the go-to choice for brands looking to re...
January 25, 2023
Learn Google Analytics 4 with this list of top resources
If you’re familiar with Google Ads and using Google to optimize your ad campaigns, there’s another Google product you should consider to track, analyz...
January 24, 2023
What is an ETL? Everything Marketers need to know
What is an ETL tool? Plenty of professionals use them to make data collection and analysis easier. As a marketer, you will likely use ETL solutions to...
January 19, 2023
Top 12 Performance Marketing tools
Marketing data can be a double-edged sword. The potential insight it offers is immense, and when managed properly, it can be a game-changer. That said...
January 17, 2023
How to allocate your digital marketing budget across channels
Are you wondering how to go about the marketing budget allocation by channel? Well, it is a tricky subject for all businesses today, irrespective of s...
January 12, 2023
The digital marketing attribution problem
The wrong answer to the right question Attribution seems to be the word on every marketer’s lips right now. Listen in on any topical marketing discuss...
January 3, 2023
The critical skills every performance marketer needs
Back in the 1980s, the burger chain A&W wanted to beat McDonald’s and its famous quarter pounder burger. Their idea was quite simple: launch a big...
December 23, 2022
10 essential performance marketing metrics to monitor
Online marketing has introduced unparalleled possibilities for marketing teams to collect precise and relevant data. Using this data, digital marketer...
December 22, 2022
Top marketing data sources for a data & insights driven strategy
For performance marketers and digital strategists, data is the key to success. Marketing teams are analyzing more customer and business data than ever...
December 21, 2022