Discovering the state of digital marketing, and questioning where it’s going
At the end of 2022, Funnel released a survey of American and European digital marketers. We dug into the problems they face when working with and anal...
January 26, 2023At the end of 2022, Funnel released a survey of American and European digital marketers. We dug into the problems they face when working with and anal...
January 26, 2023Are you ready to take your advertising to the next level? Connected TV (CTV) advertising is quickly becoming the go-to choice for brands looking to re...
January 25, 2023If you’re familiar with Google Ads and using Google to optimize your ad campaigns, there’s another Google product you should consider to track, analyz...
January 24, 2023What is an ETL tool? Plenty of professionals use them to make data collection and analysis easier. As a marketer, you will likely use ETL solutions to...
January 19, 2023Marketing data can be a double-edged sword. The potential insight it offers is immense, and when managed properly, it can be a game-changer. That said...
January 17, 2023Are you wondering how to go about the marketing budget allocation by channel? Well, it is a tricky subject for all businesses today, irrespective of s...
January 12, 2023The wrong answer to the right question Attribution seems to be the word on every marketer’s lips right now. Listen in on any topical marketing discuss...
January 3, 2023Back in the 1980s, the burger chain A&W wanted to beat McDonald’s and its famous quarter pounder burger. Their idea was quite simple: launch a big...
December 23, 2022Online marketing has introduced unparalleled possibilities for marketing teams to collect precise and relevant data. Using this data, digital marketer...
December 22, 2022For performance marketers and digital strategists, data is the key to success. Marketing teams are analyzing more customer and business data than ever...
December 21, 2022