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Juuso Lyytikkä

Discovering the state of digital marketing, and questioning where it’s going

At the end of 2022, Funnel released a survey of American and European digital marketers. We dug into the problems they face when working with and anal...

CTV strategy

CTV strategy: how to scale, complete the funnel, and measure

Are you ready to take your advertising to the next level? Connected TV (CTV) advertising is quickly becoming the go-to choice for brands looking to re...

An ipad with Google search browser open

Learn Google Analytics 4 with this list of top resources

If you’re familiar with Google Ads and using Google to optimize your ad campaigns, there’s another Google product you should consider to track, analyz...

What is an ETL

What is an ETL? Everything Marketers need to know

What is an ETL tool? Plenty of professionals use them to make data collection and analysis easier. As a marketer, you will likely use ETL solutions to...

top performance marketing tools

Top 12 Performance Marketing tools

Marketing data can be a double-edged sword. The potential insight it offers is immense, and when managed properly, it can be a game-changer. That said...

How to allocate your digital marketing budget across channels

Are you wondering how to go about the marketing budget allocation by channel? Well, it is a tricky subject for all businesses today, irrespective of s...

digital marketing attribution

The digital marketing attribution problem

The wrong answer to the right question Attribution seems to be the word on every marketer’s lips right now. Listen in on any topical marketing discuss...

The critical skills every performance marketer needs

Back in the 1980s, the burger chain A&W wanted to beat McDonald’s and its famous quarter pounder burger. Their idea was quite simple: launch a big...

performance marketing metrics

10 essential performance marketing metrics to monitor

Online marketing has introduced unparalleled possibilities for marketing teams to collect precise and relevant data. Using this data, digital marketer...

chess pieces to represent data sources for marketers

Top marketing data sources for a data & insights driven strategy

For performance marketers and digital strategists, data is the key to success. Marketing teams are analyzing more customer and business data than ever...