Funnel Blog

Fredrik, our fearless CEO, walks into the Marketing area to find Juuso, VP of Growth, stuck staring at his whiteboard. “Juuso, you’ve been staring at this equation for days! Give it a rest!” 

A question that many business owners ask their marketing team is, “How are we doing?” The marketing team addresses the query with a marketing report. 

As of Q4 2020, Pinterest has amassed over 459 million active monthly users and its audience base continues to grow, capturing the attention of the previously elusive male, Millennial, and Gen Z demographic. In the same quarter, Pinterest's revenue grew by 76% year over year to reach $706 million dollars and weekly conversions rose by 300% thanks to its advertising success.

A question many CMOs ask is, "How do I improve my weekly or monthly marketing reporting?" 

Every marketer needs to show that the activities they're doing are generating results. The problem arises when marketing reporting becomes such a drag that it takes time away from what’s important - your daily marketing activity.

All digital marketers ask: What marketing tools do I need to hit my targets? Unfortunately, there's no "one-size-fits-all" answer.

I hear this question daily when talking to potential customers. A digital marketer books a call or meeting with me, but I soon realize that they might not be ready as they still have some fundamental questions to figure out.

Last year, the UK government introduced a digital service tax (DST). This tax aimed to take a cut of revenues from advertising platforms. While some platforms absorbed the cost, Google has passed this additional 2% tax onto the advertisers from the 1st of November 2020.

We’re excited to be a part of the Snowflake Data Summit 2021: Data Together Now. When we chose to partner with Snowflake, over a year ago now, we did so because we saw a massive opportunity to help make marketing data more easily accessible to businesses.  

If I asked you a question about your marketing performance, how long would it take for you to give an accurate answer? Could you answer in a couple of seconds how your cross-channel marketing campaigns are performing?

You can look at a marketing funnel in many ways, but the principle remains the same for your marketing strategy and how you structure your campaigns. 

With Apple’s recent release of iOS 14.5, marketers are expected to have a hard time optimizing their media spend on Facebook Ads. Though iOS 14.5 introduces the PCM framework (Private Click Measurement) for web-based measurement, this framework will not be actively enforced (unlike the SKAdNetwork framework for apps). Ad platforms can voluntarily choose to opt-in to use this framework, yet none have publicly announced this.