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ai in marketing

The role of data skills in the AI age

No one can agree on how artificial intelligence will impact the future of humanity. Elon Musk, who helped form OpenAI, the company that gave the world...

data orchestration

What is data orchestration?

Watch an orchestra, and you'll notice the conductor waving a wand around, pointing it at sections, and encouraging the musicians to either restrain th...

The ultimate marketing campaign checklist

Launching a campaign is akin to setting sail on a vast ocean of possibilities. It's an intricate blend of art and science, creativity and analytics, s...

expert mmm tips

Adtriba’s MMM experts reveal their secrets

Marketing mix modeling is having a moment. In a digital marketing world dominated by “black box” algorithms, GDPR, and the deprecation of third-party ...

2024 marketing trends

The generative AI revolution: What marketers should expect in 2024

The marketing industry has recently experienced a significant transformation mainly driven by the development of generative artificial intelligence (G...

upskilling in marketing

Why upskilling in marketing means success in the AI era

In the dynamic world of digital marketing, change is the only true constant. Out of all of the recent advancements, the rapid development of new artif...

funnel vs cdp

How Funnel differs from a customer data platform (CDP)

Smart marketers respect the importance of good data. But among all the tools that offer solutions for data management and analysis, it can be difficul...

employer branding tips

5 tips for employer branding from our expert

Editor’s Note — Martin Solaja is currently responsible for employer branding and recruitment marketing at Funnel. The views expressed below are his ex...

generative AI content marketing

Generative AI for content creation: 6 tips and tools

There is a massive opportunity for marketers to utilize artificial intelligence (AI) in their content creation. According to Funnel’s latest research,...

Shopify automation

Shopify marketing automation tools that work

Shopify is one of the world’s leading e-commerce platforms. In fact, according to their website, they provide online shopping services to millions of ...