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Your source for best practices, tips, and helpful hints to become a more data-driven marketer

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9 simple tips to improve client reporting

As a digital marketer, how do you see client reporting?  Do you look forward to generating reports at the end of every month, or see it as a grueling yet mandatory task? If you agree with the second option, you are not alone. When you have to ge...
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What are the benefits of server-side tagging?

The benefits of server-side tagging are many. You regain control of your data and what is shared with third-party marketing platforms. You improve the accuracy of your marketing reporting and data collection. And in the age of Google Analytics a...
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The ultimate guide to digital marketing reporting

Marketing reporting is a key part of a modern marketer’s role. It doesn't matter if you work in an agency, as a freelancer or if you are part of an in-house marketing team. At some point, people (clients, managers, stakeholders) will want to kno...
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What's a data model, & how does it work in Google Analytics 4?

Data models can be powerful tools for marketers and analysts. They can help present a clearer picture of what tactics contribute most to overall performance. They can also help you better understand the live dynamics of how your efforts on diffe...
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All about data visualization — what, why, how?

Written by Sean Dougherty
Data visualization is an essential tool for any modern marketer. After all, what good are all of your performance metrics if you can’t see what’s happening? Creating great data visualizations can help you to discover which of your marketing are ...
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Setting up your first-party data strategy

Written by Megan Lozicki
Third-party cookies are disappearing. We’ve accepted that as digital marketers. In the beginning, it felt like a shock, and a little kick to the gut. We were all left asking ourselves how we are supposed to run our retargeting campaigns and othe...
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What is data cleaning? Your complete guide.

Written by Sean Dougherty
Data cleaning is an integral part of every savvy digital marketer’s tool belt. It is essential to use data clean (sometimes also referred to as data cleansing) techniques in order to achieve accurate and reliable analysis. But what is data clean...
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Data transformation examples

When it comes to working effectively with data from multiple sources, transformation will inevitably become a critical part of your process. As we’ve previously covered, though, you can quickly find yourself deep into the subject of data transfo...
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What is data reliability in marketing?

Written by Ray Banks
What is data reliability?  Data reliability is the consistency of your data - that you get the data you expect, when and how you expect it. Data reliability comes down to four key components:  Accuracy - Is it the correct data?  Completeness - D...
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What is data wrangling? A cowboy-style explanation

Written by Sean Dougherty
There are several symbolic visuals that can represent the American West. However, few of them are as powerful (or as popular) as the cowboy. Rugged. Strong. On a mission to wrangle cattle across the wide plains on route to their final processing...
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