Funnel Blog

a blog about advertising & analytics

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The top visualization tools — according to Funnel

Written by Sean Dougherty
4 minute read
With so many choices available to marketers today, how does someone go about determining the top visualization tools? Not to worry — we’ve done it for you! Below we cover 5 of the best data visualization tools and how they can be used for organi...
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What are misleading visualizations and how do you avoid them?

Written by Sean Dougherty
5 minute read
For many digital marketers, misleading visualizations are a dangerous pitfall that can lead any well-intentioned insight astray.  Sometimes, these graphics may have skewed scales that aren’t immediately apparent to a user. Other times, the under...
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Funnel named Snowflake Marketplace Partner of the Year

Written by Marc Wortelboer
1 minute read
Stockholm, 14 June 2022 — Funnel today announced that it has been named the 2022 Marketplace Partner of the Year - SaaS award winner by Snowflake, the Data Cloud company. This award was presented this week at Snowflake Summit 2022 ‘The World of ...
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Topics: Trends/News

Data visualization ideas that will inspire you

Written by Sean Dougherty
4 minute read
There are seemingly limitless ways to present data graphically. But, what are some of the more effective data visualization ideas out there? How do you, as a performance marketer, channel your inner designer to create data visualization art? In ...
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How to make a marketing report that accounts for macro trends

Written by Mike Taylor
12 minute read
In my first marketing job, there was a running joke. When performance was up, it was thanks to our hard work. But if performance dipped, it was always due to “seasonality.” The performance of our marketing campaigns is affected by many external ...
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Customize your campaigns for results

Written by John Carvalho (Guest from StackAdapt)
3 minute read
In the digital media space, customizing your campaigns is the key to success. Customizing the planning phase of a campaign is second nature for digital marketers. The creative, spend and distribution are all tailored to the audience and goals se...
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How slide deck design can make the difference when presenting data visualizations

Written by Sean Dougherty
5 minute read
Improving your slide deck design is a sure fire way to take the stories told by your marketing data visualizations from good to great.  While the best slide deck presentations seem like they were crafted by a world-class designer, a simple shift...
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Improving your data pipelines to Power BI

Written by Alexander Billington
2 minute read
In large organizations, data is a critical component in planning business strategies and measuring success.  As a company grows, though, their data needs and technology stack become increasingly complex, requiring technical teams to maintain all...
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Why marketing performance dashboards rely on good data organization

Written by Sean Dougherty
4 minute read
The best marketing performance dashboards can deliver stunning visualizations that clearly highlight critical insights while also telling a compelling story.  Those powerful dashboards don’t just build themselves, though. In fact, if the underly...
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How to: Present digital marketing reporting to the C-suite

Written by Sean Dougherty
4 minute read
There comes a day in every digital marketer’s life when they are asked to present their team’s performance reporting to the “big wigs.” You know, the head honchos. Company leadership.  For many, especially for those who may not have presented to...
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