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improve your dashboards

Five quick tips for better dashboards

  Data makes everything better. It’s like a magic elixir that makes your presentation incredibly nutritional, yet sugary sweet. But data isn’t the eas...

what is tag management

What is tag management?

Check out the source code on your favorite website, and you'll probably notice strings of code like "spotlight tag" and "floodlight tag" — also known ...

How to transform advertising data without using SQL

The amount of data created, captured, copied, and consumed globally increased dramatically from 2010-2020, with data creation expected to grow to 181 ...

GA4 survival guide

Your last-minute GA4 survival guide in 11 steps

Google announced the sunset date for Universal Analytics (UA) a whopping 14 months ago. But if you're reading this, you might not be ready for the big...

LinkedIn ad creatives

Five must-try LinkedIn ad creative tips (with examples)

When creating ads for a B2B audience, there’s a good chance those ad creatives will end up on LinkedIn at some point. After all, LinkedIn is one of th...

conversion apis

What exactly are conversion APIs?

In the world of performance marketing, data sits at the head of the table. Tracking user interactions and conversions is critical for optimizing campa...

Future of Performance Marketing - part 3

The future of performance marketing – Part three

Teamwork makes the dreamwork — especially in the modern digital marketing industry.  Sure, the upheaval caused by automation and data loss may seem ov...

data democratization

What does data democratization mean for marketers?

Data democratization is a term that is being widely discussed in various companies and organizations. However, what exactly does it mean? Is it just a...

How AI chatbots could change search advertising

Since ChatGPT was launched in late-November 2022, interest in AI-related tools has exploded — especially among marketers.  The opportunities for marke...

Future of Performance Marketing part 2 - Tommy

The future of performance marketing - Part 2

Automation and data loss are totally upending the digital marketing industry. We’re having to rescope how we work and how we can influence the perform...