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Reporting
How agencies onboard a new client
For agencies, the process of onboarding a new client can mean the difference between a successful relationship and a challenging
A lesson in data visualization with Nick Desbarats
Data visualizations are, arguably, the most important part of working with data. They are the lens through which you (and
Creating your agency health check dashboard
Digital marketing is a fast-paced environment that changes frequently. To stay ahead, a marketing agency needs to effectively manage multiple
Marketing
The best customer retention strategies for e-commerce companies
Running an e-commerce business is a bit like hosting a party. You want plenty of new faces coming through the
Everything you need to know about zero-party data
Zip. Zilch. Zero. Nada. That’s the number of insights marketers risk gaining if they continue to rely solely on third-party
What is the marketing mix?
Imagine trying to bake a cake without knowing the ingredients. You might get close, but chances are, something will be
Trends & News
How to win big during Black Friday and beyond
Black Friday and Cyber Monday (BFCM) might dominate the retail calendar, but they aren’t the only opportunities for your business
Beyond discounts: creative and strategic approaches to BFCM success
As Black Friday and Cyber Monday (BFCM) approach, businesses find themselves in a high-stakes competition for consumer attention. In this
How we 'made data dance'
In the realm of marketing, brand campaigns can feel as elusive as mastering the perfect soufflé. When they land, it’s
Measurement
Deterministic vs. probabilistic attribution
In modern marketing, understanding user behavior is essential. Knowing what consumers want and how they interact with various touchpoints empowers
Justifying spend: why 'marketing ROI' isn’t enough
Marketing ROI (return on investment) is notoriously tricky to calculate. Yet, most marketers continue to plow on, trying to capture
All you need to know about geo holdout testing
Understanding the effectiveness of campaigns gives marketers several advantages. From adjusting spend for maximum results to advising stakeholders where the
Data
Black Friday insights from a data engineer
For most retailers, Black Friday and Cyber Monday can make or break the year. But with billions at stake, how
How marketers can help agencies get the data they need
In the marketing world, a campaign's success depends on the quality and depth of data used to inform strategies. In-house
How data helps agencies manage resource
It’s one of the biggest challenges any marketing agency can face. No, it’s not AI. It’s managing resources: people.