Our recent webinar on preparing your marketing strategies and measurement for the phasing out of third-party cookies brought a lot of great questions from the audience. We wanted to share some of the frequently asked questions from the webinar with you, and our answers and perspectives on it.
Customer acquisition cost (CAC) and lifetime value (LTV) are vital eCommerce and SaaS metrics that companies use to measure how much investment is required to acquire a customer’s patronage and how much recurring revenue that person will likely provide.
Prepare your marketing for it!
What's all this fuss over cookies? And why are third-party cookies going away? In this blog post, we'll answer those questions and more.
In Arthur Conan Doyle's 1887 book 'A Study in Scarlet,' iconic detective Sherlock Holmes makes a comment that still applies today: "It is a capital mistake to theorize before one has data."
Check out our 7-part series on “Mastering marketing data” to understand how to get the most out of marketing data, analytics, and reporting.
As a digital marketer, you likely spend considerable time building marketing reports in Google Data Studio. So you may occasionally get a little frustrated when it takes a while to load. It is that annoying amount of time, right? Not long enough to do anything else, but long enough for you to look at the ceiling and think about what you’re going to have for dinner tonight…
TikTok is the cool, new kid on the block that everyone can't help but notice. With over 2 billion app downloads and a user base of more than 689 million monthly active users, TikTok is the fastest-growing and seventh most-used social media app in the world.
I recently wrote a post about how to name your advertising campaigns in a way that makes managing your ad accounts easier. One of the most important learnings from that post was to be consistent when naming ad campaigns. This means always use the same structure, the same variables and share this information with everyone managing campaigns in ad accounts. This sounds like a fairly easy task, but the truth is it's hard to follow these guidelines if you don't have a structured process in place.
Fredrik, our fearless CEO, walks into the Marketing area to find Juuso, VP of Growth, stuck staring at his whiteboard. “Juuso, you’ve been staring at this equation for days! Give it a rest!”
A question that many business owners ask their marketing team is, “How are we doing?” The marketing team addresses the query with a marketing report.
