Funnel Blog

a blog about advertising & analytics

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Improving your data pipelines to Power BI

Written by Alexander Billington
3-minute read

In large organizations, data is a critical component in planning business strategies and measuring success. 

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Why marketing performance dashboards rely on good data organization

Written by Sean Dougherty
4-minute read

The best marketing performance dashboards can deliver stunning visualizations that clearly highlight critical insights while also telling a compelling story. 

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How to: Present digital marketing reporting to the C-suite

Written by Sean Dougherty
4-minute read

There comes a day in every digital marketer’s life when they are asked to present their team’s performance reporting to the “big wigs.” You know, the head honchos. Company leadership. 

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What is Data Mesh? Everything you need to know.

Written by Christian Hagberg
4-minute read

Data Mesh is a decentralized approach to data architecture that has recently increased in popularity. As opposed to being centralized, data ownership is handed to the domain or business function that understands the structure, purpose, and value of the data best. With this ownership comes the responsibility of each team to make sure that the data is clean, free of errors, and accessible.

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Topics: Trends/News

Are you utilizing your potential available data?

Written by Alexander Billington
5-minute read

Potential Available Data - the untapped resource to supercharge your marketing performance

 

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Funnel Achieves Google Cloud Ready - BigQuery Designation

Written by Marc Wortelboer
3-minute read

Funnel today announced it has achieved the Google Cloud Ready - BigQuery designation, a partner integration validation program that increases customer confidence in partner integrations into Google’s BigQuery.

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The importance of data cleaning in marketing analytics

Written by Christian Hagberg
4-minute read

This post is an expansion on an excellent piece titled “Data Cleaning IS Analysis, Not Grunt Work” by Randy Au, here in the context of marketing analytics. In his article, Randy talks about an often undervalued aspect of any analytics journey: data cleaning. In most literature on this topic, data cleaning is seen as a necessary but menial step required to enable more valuable analysis down the line. What this fails to capture is that every decision that is made around data through the pipeline affects the type of analysis, and results, you will be able to do in later stages – whether it is mining for patterns in the data or refining your queries. In this blog post, we’ll expand on this topic in the context of marketing data, and how you best set yourself up for success in your analysis of data in later stages. 

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How to get the most out of your Amazon Ads for e-commerce

Written by Ray Banks
4-minute read

Amazon Ads is the 3rd largest advertising platform in the world and is forecasted to reach as much as 14% of digital ad sales by 2023. If you’re an Amazon seller, you know how powerful it is to tap into Amazon’s 300M+ consumer base and you may have tried out Amazon Ads….but are you ready to take your Amazon ads to the next level? Let’s break down what Amazon Ads has to offer and how to maximize your results.

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SMART goals for digital marketing

Goals have a quirky quality, not very different from new year’s resolutions. If you’re not intentional with them, it doesn’t take long until they go the way of a gym membership bought in January – constantly overlooked and bleeding money. 

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PPC vs Marketplaces: Finding Your Marketing Mix

All marketers extol the virtues of search marketing, but with clients asking for more traffic for less money, the pressure is on for digital marketers to use efficiency and ingenuity to find growth opportunities. 

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