Funnel Blog

Hey there, marketer! You have probably heard of Funnel, or even better, you are using it. If so, you already know that getting an overview of all your data across platforms has never been easier.

A CRM isn’t a simple warehouse for information about leads and sales. CRM definition implies handling relationships with clients through regular analysis of sales data. 

How many times have you wasted your afternoons by watching random YouTube videos for hours? We have all been there. But have you ever thought about how YouTube marketing could scale your business? This article will walk you through the importance of YouTube for marketing and share detailed steps to leverage it for your business.

Stockholm, October 12, 2021. SaaS scaleup Funnel, the leading Data Platform for Marketing, has closed a Pre-IPO investment of $66 Million USD of primary capital to fund the continued rapid expansion of the business. The investment is led by The Fourth Swedish National Pension Fund (AP4) and Stena Sessan, with participation from existing investors, including Balderton Capital, Eight Roads, F-Prime, Oxx, and Industrifonden. The closing marks the last round of private funding before Funnel’s planned initial public offering (IPO) on Nasdaq Stockholm. 

While web analytics can provide a glimpse into the performance of your online shop, it's only one part of the puzzle.

Third-party cookies will go. When they do, what’ll happen to your marketing?   

Our webinar on preparing your marketing strategies and measurement for when third-party cookies vanish brought many questions.

Customer acquisition cost (CAC) and lifetime value (LTV) are vital eCommerce and SaaS metrics that companies use to measure how much investment is required to acquire a customer’s patronage and how much recurring revenue that person will likely provide.

Prepare your marketing for it!

What's all this fuss over cookies? And why are third-party cookies going away? In this blog post, we'll answer those questions and more.

In Arthur Conan Doyle's 1887 book 'A Study in Scarlet,' iconic detective Sherlock Holmes makes a comment that still applies today: "It is a capital mistake to theorize before one has data."

Check out our 7-part series on "Mastering marketing data" to learn how to get the most out of your analytics and reporting. This is for digital marketers or anyone striving towards creating a truly data-driven organization!