Funnel Blog

With so many choices available to marketers today, how does someone go about determining the top visualization tools? Not to worry — we’ve done it for you! Below we cover 5 of the best data visualization tools and how they can be used for organi...

For many digital marketers, misleading visualizations are a dangerous pitfall that can lead any well-intentioned insight astray.  Sometimes, these graphics may have skewed scales that aren’t immediately apparent to a user. Other times, the under...

Stockholm, 14 June 2022 — Funnel today announced that it has been named the 2022 Marketplace Partner of the Year - SaaS award winner by Snowflake, the Data Cloud company. This award was presented this week at Snowflake Summit 2022 ‘The World of ...

There are seemingly limitless ways to present data graphically. But, what are some of the more effective data visualization ideas out there? How do you, as a performance marketer, channel your inner designer to create data visualization art? In ...

In my first marketing job, there was a running joke. When performance was up, it was thanks to our hard work. But if performance dipped, it was always due to “seasonality.” The performance of our marketing campaigns is affected by many external ...

In the digital media space, customizing your campaigns is the key to success. Customizing the planning phase of a campaign is second nature for digital marketers. The creative, spend and distribution are all tailored to the audience and goals se...

Improving your slide deck design is a sure fire way to take the stories told by your marketing data visualizations from good to great.  While the best slide deck presentations seem like they were crafted by a world-class designer, a simple shift...

In large organizations, data is a critical component in planning business strategies and measuring success.  As a company grows, though, their data needs and technology stack become increasingly complex, requiring technical teams to maintain all...

The best marketing performance dashboards can deliver stunning visualizations that clearly highlight critical insights while also telling a compelling story.  Those powerful dashboards don’t just build themselves, though. In fact, if the underly...

There comes a day in every digital marketer’s life when they are asked to present their team’s performance reporting to the “big wigs.” You know, the head honchos. Company leadership.  For many, especially for those who may not have presented to...