Marketer’s guide to Instagram trends (2025)
On average, users spend almost 30 minutes daily on the Instagram app, and 63% of them log in at least once a day. There’s no denying that Instagram ha...
On average, users spend almost 30 minutes daily on the Instagram app, and 63% of them log in at least once a day. There’s no denying that Instagram ha...
Businesses lose an annual average of $12.9 million (per company) due to poor data quality and ineffective reporting. The reality is that a dashboard t...
Handling marketing data at scale is no small feat. With metrics scattered across multiple platforms, assembling reports can take hours or even days. B...
Nearly two-thirds of marketing leaders don't fully trust their measurement data. The reason is simple: by the time they get reports, the market has al...
Ad APIs enable you to bring together the functionalities you need to build a robust ad platform quickly. TL;DR: What are ad APIs? Ad APIs (advertising...
CMOs today face an impossible choice: cut costs or drive growth. But what if you could do both? If you’re like most CMOs, you’re under pressure not to...
The days of relying on vanity metrics are over. Today's CMOs must demonstrate how their marketing efforts directly contribute to the bottom line. To m...
Tired of defending your marketing budget to a skeptical C-suite? If you can justify spend, you shift the perception on marketing, showing that it’s a ...
We’ve all been there — you create a winning campaign and decide to add more budget to keep the momentum going and improve your results. But instead of...
We asked clients how they allocate time on data-related activities and found that 63% spend it on tasks that can be at least partially if not fully au...