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Ad campaign optimization: eight tips for success
North American companies spent over $297.5 billion on ad campaigns in 2021. Researchers expect that number to keep growing over the next few years. By...
8 ad campaign optimization strategies to boost performance
The reality is that many advertising and marketing professionals struggle with high ad costs, ineffective targeting and frequent algorithm changes, ma...
How to leverage ETL for marketing data
Marketing data is everywhere — from ad platforms to CRMs, analytics tools and spreadsheets. But if you don’t have a system that brings it all together...
11 books and reports every modern marketer should read in 2025
In a world where marketing advice is abundant but insight is scarce, it helps to know which resources are truly worth your time. Whether you’re refini...
2025 guide to advertising on Pinterest
Pinterest advertising is as unique as its community. Users of Pinterest, also known as Pinners, aren’t on the platform for social interaction. They pr...
9 Instagram ads best practices to try
In today's cloudy economic climate, it's essential to invest in effective advertising campaigns that produce strong results. One way to do that is thr...
Marketer’s guide to Instagram trends (2025)
On average, users spend almost 30 minutes daily on the Instagram app, and 63% of them log in at least once a day. There’s no denying that Instagram ha...
Impactful BI dashboards follow these design principles
Businesses lose an annual average of $12.9 million (per company) due to poor data quality and ineffective reporting. The reality is that a dashboard t...
A complete guide to Power BI for marketing
Handling marketing data at scale is no small feat. With metrics scattered across multiple platforms, assembling reports can take hours or even days. B...
The value of always-on marketing measurement
Nearly two-thirds of marketing leaders don't fully trust their measurement data. The reason is simple: by the time they get reports, the market has al...
