The Black Friday campaign checklist
The success of your Black Friday/Cyber Monday marketing strategy relies heavily on setting strong foundations months in advance. Whether you run a ret...
The success of your Black Friday/Cyber Monday marketing strategy relies heavily on setting strong foundations months in advance. Whether you run a ret...
Pinterest advertising is as unique as its community. Users of Pinterest, also known as Pinners, aren’t on the platform for social interaction. They pr...
Black Friday and Cyber Monday (or BFCM as we’ve started abbreviating it) are right around the corner. That means marketers are keen to get ahead of th...
Running an e-commerce business is a bit like hosting a party. You want plenty of new faces coming through the door, but if no one sticks around, you’r...
Zip. Zilch. Zero. Nada. That’s the number of insights marketers risk gaining if they continue to rely solely on third-party data. The savviest markete...
Imagine trying to bake a cake without knowing the ingredients. You might get close, but chances are, something will be missing. Marketing is no differ...
According to our recent research, advanced analytics appears to be an underserved niche for marketing teams – presenting a huge opportunity for agenci...
We all know that juicy insights served up from high-quality data can help marketing agencies turn a good idea into a great one. But, that extra ideati...
CPM definition Mille is Latin for one thousand, so cost per mille (CPM) means cost per thousand. In the context of advertising, cost per mille is the ...
According to fresh research we conducted alongside Ravn Research, a whopping 75% of in-house marketers expect their spend on agencies to remain flat o...