Why advanced analytics require accurate data
According to our recent research, advanced analytics appears to be an underserved niche for marketing teams – presenting a huge opportunity for agenci...
Published September 19, 2024
How agencies balance data needs with privacy
We all know that juicy insights served up from high-quality data can help marketing agencies turn a good idea into a great one. But, that extra ideati...
Published September 17, 2024
Why advanced analytics are the secret to agency success
According to fresh research we conducted alongside Ravn Research, a whopping 75% of in-house marketers expect their spend on agencies to remain flat o...
Published September 3, 2024
Justifying spend: why 'marketing ROI' isn’t enough
Marketing ROI (return on investment) is notoriously tricky to calculate. Yet, most marketers continue to plow on, trying to capture accurate ROI to ju...
Published August 22, 2024
Retail media networks explained & the top networks you should know
What are retail media networks? These digital advertising networks are all about utilizing existing platforms to reach new audiences. Think about it: ...
Published August 8, 2024
Gamification in marketing: how games unlock customer loyalty
Want to turn your customers into loyal brand advocates? Adding gaming elements to your marketing could be the secret ingredient that transforms one-ti...
Published August 1, 2024
Using multi-channel attribution for cross-channel marketing
Marketing has undergone a profound transformation over the last decade, and how we measure our strategies is no exception. Traditional channels like t...
Published July 30, 2024
Unified marketing measurement: Why UMM is the next generation of marketing attribution
With cookie deprecation and stricter tracking regulations, it's becoming more challenging to measure the impact of marketing activities and their cont...
Published July 18, 2024
Trinity of marketing measurement: holistic marketing measurement
Since GDPR came into effect in May 2018, user journey tracking has been on the decline, and tracking all users on websites and mobile apps has become ...
Published July 16, 2024
Top of funnel marketing tactics to build brand awareness
A recent study found that 43% of consumers like to discover new brands, even if they aren’t in the market to buy. With all those people just waiting t...
Published July 11, 2024