11 books and reports every modern marketer should read in 2025
In a world where marketing advice is abundant but insight is scarce, it helps to know which resources are truly worth your time. Whether you’re refini...
2025 guide to advertising on Pinterest
Pinterest advertising is as unique as its community. Users of Pinterest, also known as Pinners, aren’t on the platform for social interaction. They pr...
9 Instagram ads best practices to try
In today's cloudy economic climate, it's essential to invest in effective advertising campaigns that produce strong results. One way to do that is thr...
Marketer’s guide to Instagram trends (2025)
On average, users spend almost 30 minutes daily on the Instagram app, and 63% of them log in at least once a day. There’s no denying that Instagram ha...
Impactful BI dashboards follow these design principles
Businesses lose an annual average of $12.9 million (per company) due to poor data quality and ineffective reporting. The reality is that a dashboard t...
A complete guide to Power BI for marketing
Handling marketing data at scale is no small feat. With metrics scattered across multiple platforms, assembling reports can take hours or even days. B...
The value of always-on marketing measurement
Nearly two-thirds of marketing leaders don't fully trust their measurement data. The reason is simple: by the time they get reports, the market has al...
What are ad APIs, and how do you use them?
Ad APIs enable you to bring together the functionalities you need to build a robust ad platform quickly. TL;DR: What are ad APIs? Ad APIs (advertising...
A CMO guide to marketing effectiveness vs. efficiency
CMOs today face an impossible choice: cut costs or drive growth. But what if you could do both? If you’re like most CMOs, you’re under pressure not to...
Accountability in marketing is non-negotiable
The days of relying on vanity metrics are over. Today's CMOs must demonstrate how their marketing efforts directly contribute to the bottom line. To m...
