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How to build accurate marketing forecasts
Marketing budgets are tight, and getting an accurate view of campaign performance is often foggy at best, thanks to black-box ad algorithms and tracki...
Common marketing funnel mistakes and how to fix them
Tired of watching your conversion rates plummet? Most funnel optimization advice tells you to tackle the symptoms of a leaky funnel, like checkout fri...
Predictive analytics for marketing campaign ROI
A campaign tanks. Budgets are wasted. Customers drift away. Too often, these outcomes trace back to decisions made on instinct instead of evidence. In...
What is TikTok’s Conversion API? A guide for performance marketers
Here’s a typical flow of events with TikTok ads: a customer clicks your TikTok ad, browses your site and then makes a purchase in-store a few days lat...
Top 10 marketing intelligence tools to power your data-driven strategy
Are your marketing intelligence tools helping you make sense of your data? According to Invesp, 87% of marketers say their data is their most underuse...
Ad fatigue: what it is, why it kills ROI and how to prevent it
We’ve all been there. The first time you see a new ad, it feels fresh and inspiring. But after the tenth time, it’s no longer welcome. That’s ad fatig...
What brand salience really means (and why it matters)
You’re in an unfamiliar city, desperate for a morning coffee. What brand pops into your head first? Probably Starbucks. That moment when a brand insta...
What is media planning, and why is it so hard?
Imagine throwing away $123.1 million. That’s how much digital advertisers wasted in just three months, according to Next&Co’s Q2 2024 audit. On av...
Marketing data analysis — 6 pro tips to turn numbers into insights
Dashboards in three tabs. Slack pings. Stakeholders are waiting for answers by 5 p.m. The numbers are pouring in, but the story doesn’t add up. One ca...
Looking at your media plan as a financial portfolio
A strong media plan gives you clarity and direction. Think of it like investing. You wouldn’t throw all your money at a handful of stocks and walk awa...
