Marketing

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pile of books
Marketing

11 books and reports every modern marketer should read in 2025

In a world where marketing advice is abundant but insight is scarce, it helps to know which resources are truly worth your time. Whether you’re refini...

2025 Pinterest Ads
Marketing

2025 guide to advertising on Pinterest

Pinterest advertising is as unique as its community. Users of Pinterest, also known as Pinners, aren’t on the platform for social interaction. They pr...

instagram ads optimization
Marketing

9 Instagram ads best practices to try

In today's cloudy economic climate, it's essential to invest in effective advertising campaigns that produce strong results. One way to do that is thr...

 2025 Instagram trends marketers
Marketing

Marketer’s guide to Instagram trends (2025)

On average, users spend almost 30 minutes daily on the Instagram app, and 63% of them log in at least once a day. There’s no denying that Instagram ha...

Desktop with a clean dashboard design
Marketing

Impactful BI dashboards follow these design principles

Businesses lose an annual average of $12.9 million (per company) due to poor data quality and ineffective reporting. The reality is that a dashboard t...

Blocks fitting together inside a head to represent intelligence coming together
Marketing

A complete guide to Power BI for marketing

Handling marketing data at scale is no small feat. With metrics scattered across multiple platforms, assembling reports can take hours or even days. B...

always-on continuous marketing measurement
Marketing

The value of always-on marketing measurement

Nearly two-thirds of marketing leaders don't fully trust their measurement data. The reason is simple: by the time they get reports, the market has al...

Marketing

What are ad APIs, and how do you use them?

Ad APIs enable you to bring together the functionalities you need to build a robust ad platform quickly. TL;DR: What are ad APIs? Ad APIs (advertising...

gears illustration marketing effectiveness
Marketing

A CMO guide to marketing effectiveness vs. efficiency

CMOs today face an impossible choice: cut costs or drive growth. But what if you could do both? If you’re like most CMOs, you’re under pressure not to...

Marketing accountability
Marketing

Accountability in marketing is non-negotiable

The days of relying on vanity metrics are over. Today's CMOs must demonstrate how their marketing efforts directly contribute to the bottom line. To m...