The AI platform for marketing data

Turn messy marketing data into insights you can act on, fast and easy. Funnel AI powers everything from marketing measurement to conversational analysis and LLMs, adapting to your every need, so you can focus on insights, reports and decisions that drive impact.

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Data that speaks one language

Funnel's unique data model understands and stores your marketing data, making it easy for any AI to analyse results across different channels, and prevent LLM 'hallucinations'.

Our leading semantic layer allows you to apply your own business logic, validate naming conventions, and map channels and campaigns to budgets and targets. What used to require a team of data engineers now happens automatically, and stays consistent over time due.

The marketing data hub for AI native teams

All your marketing data, every way you use it. Funnel powers reports, agents, measurement and every data use case that comes next. Connect, govern and activate marketing data across every source and destination, with AI and code-based management for agentic workflows and technical teams.

Monitor the metrics that matter

Funnel allows you to collect and work with the data that is relevant for your business. Either being CRM, ecom or any other data.

Unlock insights faster

Use our AI-powered conversational to work with your data by simply asking. Type what you need and get insights without rebuilding dashboards or wrestling with complex interfaces. When curiosity costs nothing, you can explore more angles and uncover better insights.

AI-powered analytics

Funnel Measurement uses dedicated machine learning models to analyze all data and determine what works. The system accounts for complex customer behavior, channel interactions, and changing market conditions to reveal true marketing impact. This gives you confidence in where your investments deliver real results.

Intelligent workflows

AI speeds up your workflows while keeping you in full control. It analyzes your existing data to spot inconsistencies, suggest clearer naming conventions, and recommend validation rules. Helping you keep everything reliable and easier to work with.

Your marketing data.
In AI tools you already use.

Connect Funnel to Claude, ChatGPT, Cursor, and any MCP-compatible tool. Ask questions about your full marketing setup, without switching context or having to export data sets.

Built on enterprise-grade security

Funnel meets the highest security standards, including GDPR, CCPA, SOC 2, and ISO 27001.
With dedicated security leadership, external audits, and data region choice, we ensure your
marketing data is protected and compliant at all times.

Ready to see what Funnel can do for your marketing data?

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