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Data Hub

Your marketing data, in perfect harmony

Funnel’s Data Hub is the foundation to advancing your marketing intelligence. It manages connections to thousands of sources, securely stores your data, and allows you to model your data in an instant.

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The Data Hub

A data model designed for marketing data dropdown
Funnel's data model is designed for marketing data, to ensure consistency and reduce errors and data discrepancies.
Built-in field mapping for 200+ ad platforms dropdown
Funnel's built-in field mapping for hundreds of platforms make connecting your data easy, and reliable. You don't lose out on customization either, since fields mapping are editable even after import without needing to download data again.
Intelligent data type normalization dropdown
Funnel intelligently normalizes common fields, taking each platform's unique field names and data types into account. So clicks are clicks and cost is cost regardless of where the data came from.
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The Marketing Data Hub
A data model designed for marketing data dropdown
Funnel's data model is designed for marketing data, to ensure consistency and reduce errors and data discrepancies.
Built-in field mapping for 200+ ad platforms dropdown
Funnel's built-in field mapping for hundreds of platforms make connecting your data easy, and reliable. You don't lose out on customization either, since fields mapping are editable even after import without needing to download data again.
Intelligent data type normalization dropdown
Funnel intelligently normalizes common fields, taking each platform's unique field names and data types into account. So clicks are clicks and cost is cost regardless of where the data came from.
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The single source of truth for all your marketing data

With all your source data and transformation rules in a single location, your teams benefit from faster reporting, trustworthy data, and no more broken APIs. Funnel's unique non-destructive data transformation allows you to update your data model at any time or for any report or export.

Access the largest library of marketing connectors

Collect your data from all your media channels and marketing platforms with the industry's most comprehensive library of connectors. Funnel's intelligent management of APIs makes sure that you never run into quota or stability issues.

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    Automatic data backfills for to get accurate per-day data

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    Smart API optimization increases reliability and throughput

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    Funnel's Custom Connect program lets you connect to virtually any platform with the same great reliability

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Intelligent campaign name decoding

Campaign names and IDs are the glue that holds digital marketing together. Funnel lets you intelligently decode campaign names, splitting them to separate fields or using campaign name components to group data.

Funnel even lets you apply different naming conventions across your data set, giving you the ultimately flexibility to account for different regions or teams and their campaign name requirements.

Automatic currency conversion

Working with multiple currencies can be a pain. Funnel converts currencies automatically so you can report across regions and markets. You can also choose your exchange rates based on how you run your business. As always, any conversion is done just-in-time, so you can choose conversion per report or export.
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Unbreakable data

If a marketing platform or API becomes unavailable, Funnel’s storage ensures that dashboards and reports don’t break. This means that you always have reliable data that you can trust, and removes the disruptions and costs of broken reporting. Funnel also meets the world's toughest standards for governance, security, and control – making sure that you and only you can access your data.

Sign up today to make your data disco.

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