Trusted by marketing and data teams at
Marketing data is fragmented and inconsistent.
Funnel unifies it and keeps it reliable.
Centralize your marketing data once. Use it everywhere.
A scalable foundation for marketing data to power your reports, agents, applications and workflows.
- More than 600 connectors
- Standardize every channel
- Store complete historical data
- Send data anywhere
- Use in-app or via MCP
600+
connectors available
500,000+
active data sources
$80 billion
annual ad spend processed
26%
average increase in ROAS
PRODUCTS
Trust the data. Then act on it.
One connected way to manage your data, measure impact and make better decisions.
Funnel Data Hub
Every source, prepared and contextualized, so the numbers are the same everywhere they land.
Managed connectors
Custom imports
Semantic layer
Currency conversion
Built-in-dashboards
Funnel AI and MCP
Funnel Measure
See what your marketing actually drives, so you can put budget where it works.
Marketing Mix Modeling
Multi-Touch Attribution
Incrementality testing
Budget optimization
Scenario simulation
Data science workflows
One system, every way of working
Every workflow runs on the same dependable data foundation, trusted, complete and version-controlled, so nothing drifts out of sync as your team grows.
INTERFACES
Work with your data, your way.
One platform, built for different ways of working.
Marketers can work in a no-code interface, AI tools can access data through MCP, and data teams can manage workflows as code, without forcing everyone into the same way of working.

No-code interface
Use Funnel AI or our click-based interface to connect, organize, transform, and explore marketing data without writing code.

Funnel MCP
External LLMs and AI platforms query your Funnel data over the Model Context Protocol, using the same definitions your reports run on.

Funnel as Code
Version-controlled configuration for data teams: review, version, and deploy your setup the way you ship everything else.

Purpose built for marketing data.
-
Track spend against budgets and targets as campaigns run
-
Store your ad creatives and export to your own data storage
-
Display your ad creatives in Funnel dashboards, even when creative ID URLs are no longer available
The right data for every team.
Trusted enough to build on.
Funnel helps marketers, data teams, and agencies collect, clean, and activate marketing data, without the manual work.
Turn scattered marketing data into clear, actionable insights
Funnel connects your platforms and keeps reporting fresh, so you can see what’s working and prove impact without the manual effort.
Connect with 600+ platforms and avoid gaps in reporting
Uncover new opportunities and optimize spend
Prove the true impact of your marketing with confidence
Limango reduced cost per lead by 20% with Funnel

Deliver analysis-ready marketing data to your warehouse
Funnel handles the complexity of marketing APIs and keeps your data organized and up to date.
Unify marketing, analytics, and sales data in one place
Automate data workflows with no-code pipelines
Apply advanced measurement to uncover performance opportunities
Sephora reduced data warehouse costs by 75% with Funnel

Scale consistent client reporting across your portfolio
Funnel helps you deliver branded, reliable reports for every client, while freeing your team from ongoing reporting tasks.
Onboard new clients quickly and expand reporting with ease
Rely on consistent, client-ready reports every time
Customize outputs to match each client’s brand and needs
Digital Reach achieved a 12x ROI in its first year with Funnel
.webp?width=1092&height=1092&name=audience-marketers%20(1).webp)

Know what’s working. Get the tools to show it.
Connect your platforms, keep reporting current and understand what's actually driving performance. Ask Funnel AI anything about your data and get an answer in seconds.
Connect your platforms, keep reporting current and understand what's actually driving performance. Ask Funnel AI anything about your data and get an answer in seconds.
Show what’s working
Marketing data your stack can depend on.
Funnel handles the complexity of marketing APIs so your warehouse gets clean, structured data that's always current and ready for BI tools, agentic workflows, and your data products.
Funnel handles the complexity of marketing APIs so your warehouse gets clean, structured data that's always current and ready for BI tools, agentic workflows, and your data products.
Get warehouse-ready data
Client reporting that holds up at scale.
Simplify reporting across every client account. Onboard faster, deliver reports they trust and give clients the AI-powered measurement insights they're starting to expect.
Simplify reporting across every client account. Onboard faster, deliver reports they trust and give clients the AI-powered measurement insights they're starting to expect.
Scale client reportingSee how marketing teams turn better data into business growth





How Power Digital turned data into growth
Read more600+ sources. No limits.
Gather all your marketing data in one place with Funnel’s unmatched
connector library, synced and ready to use. And if we don’t have a connector you need, we’ll build it for you.
26% increase in marketing efficiency
Funnel customers see an average increase in returns on advertising spend of 26% over their first two years of using Funnel.
Trusted with $80B in ad spend
We've been handling marketing data at scale for over a decade. In 2025 alone, 11% of the world's digital ad spend ran through our platform. That experience is built into everything we do.

Want to find out if Funnel is right for you? Book a quick, no-obligation discovery call.
Discuss your needs and challenges
Explore the most relevant features of Funnel
See how to unlock more value from your data