Build an agency reporting stack to automate client reporting

Increase your agency's efficiency and build trust with your clients by creating an automated marketing reporting stack. Happier customers and employees are just around the corner.


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Used by data-driven agencies worldwide

Build a marketing reporting stack that suits your agency’s needs and size

2 layered stack

Standard marketing reporting stack

The 2 layered marketing reporting stack is perfect for agencies looking for a simple cost effective client reporting solution. With direct integrations to marketing and advertising platforms, Funnel collects, maps and feeds marketing data to a visualisation tool such as Google Data Studio or Google Sheets. This helps agencies solve the problem of data collection, aggregation, and automated reporting.

3 layered stack

Advanced marketing reporting stack

The 3 layered marketing reporting stack allows agencies to report to their clients in any tool they’re using. Many data-driven agencies use business intelligence tools for client reporting. In order to power your business intelligence tool you first need a data import solution to fetch data from all the platforms you’re using. Once the data is collected, you can either map and clean the data in Funnel or feed the raw data to your data warehouse software. This can then be connected to your data visualization layer with ease.

Learn more about creating an automated reporting stack

"We looked at many other solutions and tools on the market, but none of them came close to the service Funnel provided.”
Read the press release by Havas

Benefits overview

Unlimited data sources and data destinations

Funnel was designed to make it easy for you to collect and understand your client’s data, no matter where it comes from. Effortlessly integrate granular data from all sources including social media, CRM platforms, local comparison sites and native advertising networks.

Access over 500 data sources out-of-the-box with our intuitive plug and play design.

Custom built integrations upon request for any data source that isn’t currently listed in our extensive library of connections.

Automating your data collection and transformation allows your agency to enjoy a huge increase in efficiency across your organization.

Flexible and intuitive data transformation

If you work with data, you know how painful and time-consuming all the collection, cleaning and data transformation can be. That’s the reason we built an intuitive interface to clean, transform and prepare your client’s data for analysis.

Funnel’s simplicity doesn’t compromise the amount of flexibility and power you can obtain. Working with data in Funnel is self-explanatory which means that programming skills are not required and anyone can start making meaningful analysis from the beginning.

Client overview and roll-up reports

We understand that working with a large number of clients can be an administrative nightmare. Having all of your client’s data in one place makes it easy to create roll-up reports for internal tracking.

User Management

Funnel provides a complete overview of the clients your Account Managers are working with. You can add users to multiple clients accounts for collaboration, or limit users to the accounts they work with on a daily basis.

Feed your data anywhere you want

What our customers say about Funnel

  1. February 20, 2017

    "Take control of your ad spend"

    March 16, 2018

    "Solve all your problem with gathering cost data from ANY source"

    February 20, 2018

    "Great timesaver with simple setup"

  2. February 16, 2017

    "Great tool to combine Google Analytics data and ad platform costdata"

    March 16, 2018

    "Automation at its best"

    February 20, 2017

    "Funnel's customer service is top notch!"

More reviews
  1. “We looked at doing this as an internal project, but realised that we'd be spending unsustainable amounts of developer time on building and maintaining what would essentially still be an inferior product to Funnel.”

    James Freeman
    Software Developer,

    “ has been a great product for our business so far. The support is great and communication is also prompt.”

    Byron Byrd
    Data Analyst,
    Tomorrow TTH

    “When we have a question the time to receiving a response is really impressive.”

    Adam Culley
    Campaign Success Manager,
    Crunch Simply Digital

    “Thanks to Funnel, we increased Return On Advertising Spend by 43% in 12 months. I can hardly remember what life was like before Funnel.”

    Alberto Toso
    Head of Digital Marketing,

Features overview


Integrations to all marketing and advertising platforms

Funnel collects marketing and advertising data from every platform you use. Funnel integrates with over 500 data sources out-of-the-box.

Automatic data mapping

Funnel automatically combines your advertising data with your tracking data using simple rules. These rules can be adjusted so that you can group your data in any way you want.

Visualize your data anywhere

Funnel gives you the freedom to visualize your data anywhere you want. Use Funnel’s dashboards & reports to easily create beautiful dashboards to share with your clients or create your own marketing report in, Google Analytics, Google Sheets, Data Studio or any other system.

White label marketing reports

Present the fantastic work you’ve done in a beautiful white label report. Our reports are fully customizable and you even have the option create a white labeled report center with your own url.

Multi-user support

Invite your team to the clients that they need access to. Clients can only access their data through the report center.

Custom metrics

Create your own custom metrics that can be used both for analysis and reporting. This enables you to set up Funnel so that it reflects what is important for your business.

Currency conversion

Funnel automatically converts all your spend data and analytics data to the same currency so that it is easy to compare them and sum them up.

World-class customer support

Our team of Product Specialists and Customer Success Managers are always on hand to help you setup your accounts and answer any questions you may have.