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The value of always-on marketing measurement
Nearly two-thirds of marketing leaders don't fully trust their measurement data. The reason is simple: by the time they get reports, the market has al...
What are ad APIs, and how do you use them?
Ad APIs enable you to bring together the functionalities you need to build a robust ad platform quickly. TL;DR: What are ad APIs? Ad APIs (advertising...
A CMO guide to marketing effectiveness vs. efficiency
CMOs today face an impossible choice: cut costs or drive growth. But what if you could do both? If you’re like most CMOs, you’re under pressure not to...
Accountability in marketing is non-negotiable
The days of relying on vanity metrics are over. Today's CMOs must demonstrate how their marketing efforts directly contribute to the bottom line. To m...
End the budget battle in marketing with better data
Tired of defending your marketing budget to a skeptical C-suite? If you can justify spend, you shift the perception on marketing, showing that it’s a ...
Diminishing returns in marketing and how to spot them
We’ve all been there — you create a winning campaign and decide to add more budget to keep the momentum going and improve your results. But instead of...
Top 12 free marketing agency tools in 2025
We asked clients how they allocate time on data-related activities and found that 63% spend it on tasks that can be at least partially if not fully au...
How to balance brand and performance marketing
The marketing landscape is shifting thanks to rising ad costs, evolving consumer behaviors and stricter privacy laws. Together, these factors are forc...
The Black Friday campaign checklist
The success of your Black Friday/Cyber Monday marketing strategy relies heavily on setting strong foundations months in advance. Whether you run a ret...
The expert Black Friday strategy roundup
Black Friday and Cyber Monday (or BFCM as we’ve started abbreviating it) are right around the corner. That means marketers are keen to get ahead of th...
