Marketing

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instagram ads optimization
Marketing

9 Instagram ads best practices to try

In today's cloudy economic climate, it's essential to invest in effective advertising campaigns that produce strong results. One way to do that is thr...

 2025 Instagram trends marketers
Marketing

Marketer’s guide to Instagram trends (2025)

On average, users spend almost 30 minutes daily on the Instagram app, and 63% of them log in at least once a day. There’s no denying that Instagram ha...

Desktop with a clean dashboard design
Marketing

Impactful BI dashboards follow these design principles

Businesses lose an annual average of $12.9 million (per company) due to poor data quality and ineffective reporting. The reality is that a dashboard t...

Blocks fitting together inside a head to represent intelligence coming together
Marketing

A complete guide to Power BI for marketing

Handling marketing data at scale is no small feat. With metrics scattered across multiple platforms, assembling reports can take hours or even days. B...

always-on continuous marketing measurement
Marketing

The value of always-on marketing measurement

Nearly two-thirds of marketing leaders don't fully trust their measurement data. The reason is simple: by the time they get reports, the market has al...

Marketing

What are ad APIs, and how do you use them?

Ad APIs enable you to bring together the functionalities you need to build a robust ad platform quickly. TL;DR: What are ad APIs? Ad APIs (advertising...

gears illustration marketing effectiveness
Marketing

A CMO guide to marketing effectiveness vs. efficiency

CMOs today face an impossible choice: cut costs or drive growth. But what if you could do both? If you’re like most CMOs, you’re under pressure not to...

Marketing accountability
Marketing

Accountability in marketing is non-negotiable

The days of relying on vanity metrics are over. Today's CMOs must demonstrate how their marketing efforts directly contribute to the bottom line. To m...

 A balance and spheres representing potential
Marketing

End the budget battle in marketing with better data

Tired of defending your marketing budget to a skeptical C-suite? If you can justify spend, you shift the perception on marketing, showing that it’s a ...

Marketing

Diminishing returns in marketing and how to spot them

We’ve all been there — you create a winning campaign and decide to add more budget to keep the momentum going and improve your results. But instead of...