What is brand salience?
While visiting an unfamiliar city, you wake up feeling desperate for a morning cup of coffee. You immediately wonder where the nearest Starbucks is. A...
Published July 9, 2024While visiting an unfamiliar city, you wake up feeling desperate for a morning cup of coffee. You immediately wonder where the nearest Starbucks is. A...
Published July 9, 2024CPA, which stands for Cost per Acquisition, is a widely used metric in the online advertising space. Here's what is is, how to calculate it and why it...
Published July 9, 2024Marketers, wouldn’t it be great if you could get someone else to do some of the hard work for you? Well, for some tasks, you can. Artificial intellige...
Published July 4, 2024A few marketing campaigns stand out every year, a feat not to be underestimated in today’s cutthroat business landscape — especially since consumers a...
Published July 2, 2024Without a healthy cash flow, businesses won’t survive — and marketing agencies are no different. Compared to a successful e-commerce shop or physical ...
Published June 27, 2024Today’s marketplace is extremely competitive with success often balancing on a knife’s edge. For many businesses, particularly within the tech space, ...
Published June 25, 2024For the uninitiated, marketing agencies can feel like mysterious (even dangerous) places. Step foot inside, and you are sure to hear people talking ab...
Published June 18, 2024Can signal-based marketing transform the way marketers reach customers? With the average American encountering 4,000 to 10,000 ads daily, traditional ...
Published June 6, 2024What does cohort mean? In most contexts, it’s one or more supporters, companions or people with shared characteristics. For you, your cohorts are your...
Published June 4, 2024Pinpointing revolutions in the marketing industry is quite difficult. That’s because it is famously in a continuous cycle of reinvention. Lately, thou...
Published May 29, 2024