How agencies balance data needs with privacy
We all know that juicy insights served up from high-quality data can help marketing agencies turn a good idea into a great one. But, that extra ideati...
Glossary - Cost per Mille (CPM)
CPM definition Mille is Latin for one thousand, so cost per mille (CPM) means cost per thousand. In the context of advertising, cost per mille is the ...
Why advanced analytics are the secret to agency success
According to fresh research we conducted alongside Ravn Research, a whopping 75% of in-house marketers expect their spend on agencies to remain flat o...
The Simple, No-B.S. Guide to Content Marketing
The other day, my kid asked, "Dad, what do you do for a living?" After some reflection, I replied, "I write and tell stories." He gave me a puzzled lo...
Justifying spend: why 'marketing ROI' isn’t enough
Marketing ROI (return on investment) is notoriously tricky to calculate. Yet, most marketers continue to plow on, trying to capture accurate ROI to ju...
9 expert nurture email best practices
Email remains one of the most effective marketing methods in your arsenal. Considering that there are nearly 4.5 billion email users around the globe,...
Retail media networks explained & the top networks you should know
What are retail media networks? These digital advertising networks are all about utilizing existing platforms to reach new audiences. Think about it: ...
Gamification in marketing: how games unlock customer loyalty
Want to turn your customers into loyal brand advocates? Adding gaming elements to your marketing could be the secret ingredient that transforms one-ti...
Using multi-channel attribution for cross-channel marketing
Marketing has undergone a profound transformation over the last decade, and how we measure our strategies is no exception. Traditional channels like t...
Mid-funnel marketing tactics that increase conversion
As the middle kid of the marketing family, mid-funnel tactics often get overshadowed by its noisy siblings in the upper and lower funnel. But the midd...
