Marketing

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balance data and privacy
Marketing

How agencies balance data needs with privacy

We all know that juicy insights served up from high-quality data can help marketing agencies turn a good idea into a great one. But, that extra ideati...

Monochrome open book
Marketing

Glossary - Cost per Mille (CPM)

CPM definition Mille is Latin for one thousand, so cost per mille (CPM) means cost per thousand. In the context of advertising, cost per mille is the ...

advanced analytics
Marketing

Why advanced analytics are the secret to agency success

According to fresh research we conducted alongside Ravn Research, a whopping 75% of in-house marketers expect their spend on agencies to remain flat o...

Marketing

The Simple, No-B.S. Guide to Content Marketing

The other day, my kid asked, "Dad, what do you do for a living?" After some reflection, I replied, "I write and tell stories." He gave me a puzzled lo...

justify ROI
Marketing Measurement

Justifying spend: why 'marketing ROI' isn’t enough

Marketing ROI (return on investment) is notoriously tricky to calculate. Yet, most marketers continue to plow on, trying to capture accurate ROI to ju...

email nurturing
Marketing

9 expert nurture email best practices

Email remains one of the most effective marketing methods in your arsenal. Considering that there are nearly 4.5 billion email users around the globe,...

retail media networks
Marketing

Retail media networks explained & the top networks you should know

What are retail media networks? These digital advertising networks are all about utilizing existing platforms to reach new audiences. Think about it: ...

marketing gamification
Marketing

Gamification in marketing: how games unlock customer loyalty

Want to turn your customers into loyal brand advocates? Adding gaming elements to your marketing could be the secret ingredient that transforms one-ti...

optimize channels
Marketing

Using multi-channel attribution for cross-channel marketing

Marketing has undergone a profound transformation over the last decade, and how we measure our strategies is no exception. Traditional channels like t...

mid-funnel marketing
Marketing

Mid-funnel marketing tactics that increase conversion

As the middle kid of the marketing family, mid-funnel tactics often get overshadowed by its noisy siblings in the upper and lower funnel. But the midd...