What dyslexia and neurodiversity can teach us about data
If you have dyslexia or dyscalculia (dyslexia for numbers), then you’re in good company – with Steven Spielberg, Agatha Christie and Steve Jobs. In fa...
Published May 28, 2024
Understanding the power of n-gram analysis
As a digital marketer, you must navigate through oceans of data generated by online marketing campaigns. N-gram analysis is a practical method in a di...
Published May 21, 2024
What is ad ops?
Ad ops, digital ad ops, online ad operations, advertising operations — whatever marketers want to call it, ad operations can be kind of confusing. Tha...
Published May 17, 2024
How to use creative data for ad optimization
How can you gather and use creative data to optimize your ad creatives? This isn't just about making your ads look good; it's about making them work h...
Published May 16, 2024
Glossary - Customer lifetime value
Your marketing efforts are more impactful when you understand what's keeping your current audience and target customers happy. Various metrics measure...
Published May 16, 2024
Understanding the TOFU, MOFU, BOFU funnel model
Top marketers and their sales team simply love TOFU. Nope, not that silken dish adored by health enthusiasts the world over. We’re talking about top-o...
Published May 13, 2024
A/B testing explained
Whether you love it or find it suspect, A/B testing is a concept that every marketer should be familiar with. So, what is it exactly? Well, A/B testin...
Published May 10, 2024
The best B2B marketing strategies for 2024
Whether you're a B2C marketer taking the plunge into the choppy waters of B2B marketing for the first time, or an established business owner looking t...
Published May 2, 2024
POAS: a metric all e-commerce marketers should know
Running a business online is complex, and tracking the success of that business can be even more complicated. Effectively tracking the right metrics a...
Published April 30, 2024
How to set up your e-commerce advertising strategy
E-commerce companies are everywhere, which is no surprise given the internet's endless selling opportunities. There are currently over 2 billion globa...
Published April 25, 2024
