dyslexia and data
Marketing

What dyslexia and neurodiversity can teach us about data

If you have dyslexia or dyscalculia (dyslexia for numbers), then you’re in good company – with Steven Spielberg, Agatha Christie and Steve Jobs. In fa...

Marketing

Understanding the power of n-gram analysis

As a digital marketer, you must navigate through oceans of data generated by online marketing campaigns. N-gram analysis is a practical method in a di...

Marketing

What is ad ops?

Ad ops, digital ad ops, online ad operations, advertising operations — whatever marketers want to call it, ad operations can be kind of confusing. Tha...

Marketing

How to use creative data for ad optimization

How can you gather and use creative data to optimize your ad creatives? This isn't just about making your ads look good; it's about making them work h...

Marketing Data

Glossary - Customer lifetime value (CLV)

Your marketing efforts are more impactful when you understand what's keeping your current audience and target customers happy. Various metrics measure...

Marketing

Glossary: Pay-per-click (PPC)

In short: Pay-per-click (PPC) in marketing is an advertising model where businesses pay each time their ad is clicked. This method helps target intere...

TOFU MOFU BOFU
Marketing

Understanding the TOFU, MOFU, BOFU funnel model

Top marketers and their sales team simply love TOFU. Nope, not that silken dish adored by health enthusiasts the world over. We’re talking about top-o...

ab testing
Marketing

A/B testing explained

Whether you love it or find it suspect, A/B testing is a concept that every marketer should be familiar with. So, what is it exactly? Well, A/B testin...

go-to-market strategy
Marketing

The essential go-to-market strategy guide for marketers

Have you ever spent months developing a brilliant product, then watching powerlessly as the consumer applause-o-meter barely registers a twitch? Or ma...

Google algorithm changes
Marketing

The SEO pro's guide to handling Google algorithm updates

After months spent honing your site's SEO strategy, you finally start seeing better results in Google and other search engines. You think about hostin...