How do we measure marketing success?
Imagine sitting in a boardroom, and a confident agency representative presents your quarterly marketing performance. They have analyzed your data with...
This is why you need marketing automation
Did you know marketing automation is expected to grow to $9.5B by 2027? Marketing automation is an efficiency and productivity booster like no other. ...
What is marketing analytics?
Editor's note: This article has been updated to reflect best practices as of February 1, 2024 What exactly do we mean by marketing analytics in a post...
8 Instagram ads best practices to try
Editor's note: This article has been updated to reflect best practices as of January 30, 2024 In today's cloudy economic climate, it's essential to in...
Conquering the customer journey
In a recent webinar, industry leaders from Center Parcs, Funnel, and Equancy shared valuable insights into the evolving landscape of customer journeys...
12 expert TikTok advertising tips for 2024
Over the past few years, TikTok has emerged as one the great social media giants. Far outpacing the growth of competitors like X, Reddit, and Snapchat...
The many ways to track marketing performance
A quick question: do you know which part of your marketing investment generates the most revenue? Is it even possible to know the answer? While this m...
The art of ad buying (for agencies)
For many agencies, crafting and executing a high-performing media plan is a delicate balance of science and art. The perfect mix of strategies, channe...
What’s in and what’s out in 2024?
It's the start of a new year – a time when many marketers take a moment to reflect on the previous year. We consider what went well, what surprised us...
What is ad fatigue and how to prevent it
We’ve all been there before (especially as marketers). You see a shiny new ad for the first time. It’s clever and looks great. You might even wish you...
