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Using multi-channel attribution for cross-channel marketing
Marketing has undergone a profound transformation over the last decade, and how we measure our strategies is no exception. Traditional channels like t...
Mid-funnel marketing tactics that increase conversion
As the middle kid of the marketing family, mid-funnel tactics often get overshadowed by its noisy siblings in the upper and lower funnel. But the midd...
The importance of a brief for marketing agencies
In the world of marketing agencies, great work comes from exceptional collaboration between the agency team and their clients. Agencies bring their ni...
Top of funnel marketing tactics to build brand awareness
A recent study found that 43% of consumers like to discover new brands, even if they aren’t in the market to buy. With all those people just waiting t...
Glossary - Cost per acquisition (CPA)
CPA, which stands for Cost per Acquisition, is a widely used metric in the online advertising space. Here's what is is, how to calculate it and why it...
5 ways to use AI tools for marketing automation
Marketers, wouldn’t it be great if you could get someone else to do some of the hard work for you? Well, for some tasks, you can. Artificial intellige...
Solving agency cash flow issues
Without a healthy cash flow, businesses won’t survive — and marketing agencies are no different. Compared to a successful e-commerce shop or physical ...
How to work with marketing data across international borders
Today’s marketplace is extremely competitive with success often balancing on a knife’s edge. For many businesses, particularly within the tech space, ...
Decoding marketing agency jargon
For the uninitiated, marketing agencies can feel like mysterious (even dangerous) places. Step foot inside, and you are sure to hear people talking ab...
How to balance short- and long-term marketing
We often think of marketing funnels as having distinct tops and bottoms. While true, it doesn't fully describe how consumers learn about products and ...
