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How to use creative data for ad optimization
How can you gather and use creative data to optimize your ad creatives? This isn't just about making your ads look good; it's about making them work h...
Glossary - Customer lifetime value (CLV)
Your marketing efforts are more impactful when you understand what's keeping your current audience and target customers happy. Various metrics measure...
Glossary: Pay-per-click (PPC)
In short: Pay-per-click (PPC) in marketing is an advertising model where businesses pay each time their ad is clicked. This method helps target intere...
Understanding the TOFU, MOFU, BOFU funnel model
Top marketers and their sales team simply love TOFU. Nope, not that silken dish adored by health enthusiasts the world over. We’re talking about top-o...
A/B testing explained
Whether you love it or find it suspect, A/B testing is a concept that every marketer should be familiar with. So, what is it exactly? Well, A/B testin...
The essential go-to-market strategy guide for marketers
Have you ever spent months developing a brilliant product, then watching powerlessly as the consumer applause-o-meter barely registers a twitch? Or ma...
The SEO pro's guide to handling Google algorithm updates
After months spent honing your site's SEO strategy, you finally start seeing better results in Google and other search engines. You think about hostin...
The best B2B marketing strategies for 2024
Whether you're a B2C marketer taking the plunge into the choppy waters of B2B marketing for the first time, or an established business owner looking t...
POAS: a metric all e-commerce marketers should know
Running a business online is complex, and tracking the success of that business can be even more complicated. Effectively tracking the right metrics a...
How to set up your e-commerce advertising strategy
E-commerce companies are everywhere, which is no surprise given the internet's endless selling opportunities. There are currently over 2 billion globa...
