Marketing

Subscribe and stay up to date on the latest trends

Marketing

How to use creative data for ad optimization

How can you gather and use creative data to optimize your ad creatives? This isn't just about making your ads look good; it's about making them work h...

Marketing Data

Glossary - Customer lifetime value (CLV)

Your marketing efforts are more impactful when you understand what's keeping your current audience and target customers happy. Various metrics measure...

Marketing

Glossary: Pay-per-click (PPC)

In short: Pay-per-click (PPC) in marketing is an advertising model where businesses pay each time their ad is clicked. This method helps target intere...

TOFU MOFU BOFU
Marketing

Understanding the TOFU, MOFU, BOFU funnel model

Top marketers and their sales team simply love TOFU. Nope, not that silken dish adored by health enthusiasts the world over. We’re talking about top-o...

ab testing
Marketing

A/B testing explained

Whether you love it or find it suspect, A/B testing is a concept that every marketer should be familiar with. So, what is it exactly? Well, A/B testin...

go-to-market strategy
Marketing

The essential go-to-market strategy guide for marketers

Have you ever spent months developing a brilliant product, then watching powerlessly as the consumer applause-o-meter barely registers a twitch? Or ma...

Google algorithm changes
Marketing

The SEO pro's guide to handling Google algorithm updates

After months spent honing your site's SEO strategy, you finally start seeing better results in Google and other search engines. You think about hostin...

b2b strategy
Marketing

The best B2B marketing strategies for 2024

Whether you're a B2C marketer taking the plunge into the choppy waters of B2B marketing for the first time, or an established business owner looking t...

profit on ad spend
Marketing

POAS: a metric all e-commerce marketers should know

Running a business online is complex, and tracking the success of that business can be even more complicated. Effectively tracking the right metrics a...

e-commerce strategy
Marketing

How to set up your e-commerce advertising strategy

E-commerce companies are everywhere, which is no surprise given the internet's endless selling opportunities. There are currently over 2 billion globa...