Category Marketing

What is data storytelling, and how can it make your presentations magical?

Our ability to craft and communicate stories is one of the most important things that make us human. Whether it’s story time in school or tales told r...

non-aggregatale data

What is non-aggregatable data and how can you work with it?

Data is everywhere — it's the lifeblood of your business. However, using that wealth of information is often easier said than done, especially when de...

what is a dimension

Google Analytics metrics and dimensions explained

Dimensions come in all sorts of shapes and sizes — literally. There are the dimensions you double check when buying furniture for your home. There are...

data governance

What is data governance (and why is it important)

In the fast-paced business landscape, data has become one of the most valuable assets for organizations. The key to unlocking that asset’s worth is so...

YouTube ads best practices

The essential YouTube ads best practices

Did you know that YouTube is visited by nearly a quarter of the world's population? If you're a marketer that's not harnessing the power of video ads,...

display advertising

Your guide to display advertising

Display advertising. It's the digital equivalent of traditional print and out-of-home advertising tactics. After all, display advertising can be neatl...

How we navigate content marketing measurement

When driving, GPS is a lifesaver in preventing me from getting lost. Similarly, content marketers must have SMART goals and a data-driven approach to ...

what is tag management

What is tag management?

Check out the source code on your favorite website, and you'll probably notice strings of code like "spotlight tag" and "floodlight tag" — also known ...

LinkedIn ad creatives

Five must-try LinkedIn ad creative tips (with examples)

When creating ads for a B2B audience, there’s a good chance those ad creatives will end up on LinkedIn at some point. After all, LinkedIn is one of th...

diagnose-google-ads

How to diagnose Google Ads performance drops

Imagine this — your Google Ads campaigns have been running for a while. Traffic is coming to your website, you have seen conversions coming in, and al...