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customer journey
Marketing

Conquering the customer journey

In a recent webinar, industry leaders from Center Parcs, Funnel, and Equancy shared valuable insights into the evolving landscape of customer journeys...

TikTok advertising tips
Marketing

12 expert TikTok advertising tips for 2024

Over the past few years, TikTok has emerged as one the great social media giants. Far outpacing the growth of competitors like X, Reddit, and Snapchat...

marketing attribution vs.
Marketing

The many ways to track marketing performance

A quick question: do you know which part of your marketing investment generates the most revenue? Is it even possible to know the answer? While this m...

agency ad buying
Marketing

The art of ad buying (for agencies)

For many agencies, crafting and executing a high-performing media plan is a delicate balance of science and art. The perfect mix of strategies, channe...

marketing resolutions 2024
Marketing Trends & News

What’s in and what’s out in 2024?

It's the start of a new year – a time when many marketers take a moment to reflect on the previous year. We consider what went well, what surprised us...

ad fatigue
Marketing

What is ad fatigue and how to prevent it

We’ve all been there before (especially as marketers). You see a shiny new ad for the first time. It’s clever and looks great. You might even wish you...

Marketing Trends & News

Performance marketing channels to try in 2024

Editor's note: This articled is based on an older post: performance marketing channels to try in 2023. It has been updated to reflect the latest and b...

Google Ads headlines optimizer
Marketing

Optimize Google Ads headlines with these 11 expert tips

Imagine this: you've just spent hours crafting the perfect Google Ads campaign, pouring in all your creativity, hard work and expertise. You sit back,...

marketer imposter syndrome
Marketing

Beating back marketer imposter syndrome

Do you battle against feelings of self doubt when building your campaigns or analyzing data? Perhaps you feel as though you’ve accepted a role that yo...

agencies and data warehouses
Data Destinations Marketing Data

How agencies can harness the power of data warehouses

Funnel recently conducted an insightful interview with Julian Modiano, the co-founder and CEO of Acuto, a Funnel solution partner. In this discussion ...