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POAS: a metric all e-commerce marketers should know
Running a business online is complex, and tracking the success of that business can be even more complicated. Effectively tracking the right metrics a...
How to set up your e-commerce advertising strategy
E-commerce companies are everywhere, which is no surprise given the internet's endless selling opportunities. There are currently over 2 billion globa...
TikTok Search - temporary trend or Google killer?
When you want to find something online, you probably head to Google, and rightfully so, since Google accounts for nearly 92% of the global search engi...
How to find influencers on Instagram’s creator marketplace
Have you noticed your competitors' have leaned heavily into the power of Instagram's partnership opportunities lately? Did they find relevant creators...
What is marketing intelligence?
The modern business world runs on data, but data is only valuable if it can help you make smarter decisions. So how, exactly, can marketers leverage t...
Marketing personalization 101
Data and artificial intelligence are transforming the marketing industry, altering how marketers launch and manage campaigns — and it can be easy to g...
How to set up a TikTok Shop in three steps
TikTok Shop seems to be a game-changer in the world of social commerce. In this article, we'll explore the context and rationale behind why TikTok Sho...
Email personalization techniques beyond 'Dear [Name]'
You're a savvy marketer who has convinced thousands of leads to give you their email addresses. Now, you want to move them through the sales funnel so...
Mastering e-commerce personalization for brand success
Ah, to be an e-commerce marketer. You compete your hardest against an ever-growing sea of competitors every day, but at the same time you also have th...
4 ways to measure marketing success
Imagine sitting in a boardroom, and a confident agency representative presents your quarterly marketing performance. They have analyzed your data with...
