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Optimize Google Ads headlines with these 11 expert tips
Imagine this: you've just spent hours crafting the perfect Google Ads campaign, pouring in all your creativity, hard work and expertise. You sit back,...
Beating back marketer imposter syndrome
Do you battle against feelings of self doubt when building your campaigns or analyzing data? Perhaps you feel as though you’ve accepted a role that yo...
How agencies can harness the power of data warehouses
Funnel recently conducted an insightful interview with Julian Modiano, the co-founder and CEO of Acuto, a Funnel solution partner. In this discussion ...
So, you want to be a performance marketer?
As you might imagine, our Funnel team places significant importance on performance marketing. After all, it’s what our product was built to support. B...
13 things to consider before building marketing data pipelines
The allure of building custom, in-house marketing data pipelines can be compelling for many organizations. From a zoomed out perspective, it promises ...
What is data orchestration?
Watch an orchestra, and you'll notice the conductor waving a wand around, pointing it at sections, and encouraging the musicians to either restrain th...
The ultimate marketing campaign checklist
Planning and launching a marketing campaign is like embarking on a journey across a sea of opportunities. It's an intricate blend of art and science, ...
How Funnel differs from a customer data platform (CDP)
Smart marketers respect the importance of good data. But among all the tools that offer solutions for data management and analysis, it can be difficul...
5 tips for employer branding from our expert
Editor’s Note — Martin Solaja is currently responsible for employer branding and recruitment marketing at Funnel. The views expressed below are his ex...
Generative AI for content creation: 6 tips and tools
There is a massive opportunity for marketers to utilize artificial intelligence (AI) in their content creation. According to Funnel’s latest research,...
