What is brand marketing?
"Your brand is what people say about you when you're not in the room." These words from Amazon's founder, Jeff Bezos, provide an entry into the captiv...
What is affiliate marketing and how does it work?
Given the plethora of choices for digital marketing these days, it can be hard for marketers to keep track and take advantage of everything. One of th...
Designing high-converting landing pages for Black Friday
Takeaway: The best Black Friday landing pages convert visitors and generate leads. Here are some of the most effective ways you can get better results...
Expert strategies to win the e-commerce game
E-commerce is big business. In fact, the global e-commerce industry is estimated to be worth about $6.3 trillion in 2023, according to recent research...
Choosing a marketing agency in 4 steps
If you’re in a leadership role, you’re often faced with navigating turbulent seas. And while your crew (your employees) can help you maintain course a...
7 expert tips for your Black Friday ad campaigns
Takeaway: Black Friday ad campaigns can make or break your year. We've put together seven expert tips to help you make a successful campaign that driv...
What a marketing data hub really does for your business
Regular readers of this blog will understand how a marketing data hub can help you evade data quota issues, automate reporting, and even help prepare ...
Performance marketing vs. growth marketing
The goal of every marketer is to, over time, leverage and increase their performance to drive sustainable growth for a business. Right? So, then, what...
What are data connectors?
At Funnel, we talk a lot about data connectors. They are an essential building block of a marketing data hub’s functionality, and without them, compre...
How sales and marketing teams can work better together
Here you are, ready to bridge the gap between sales and marketing teams. They're two departments that sometimes feel worlds apart. It's a common and c...
