Marketing

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performance marketer
Marketing

So, you want to be a performance marketer?

As you might imagine, our Funnel team places significant importance on performance marketing. After all, it’s what our product was built to support. B...

before building a data pipe
Marketing Data

13 things to consider before building marketing data pipelines

The allure of building custom, in-house marketing data pipelines can be compelling for many organizations. From a zoomed out perspective, it promises ...

data orchestration
Marketing Data

What is data orchestration?

Watch an orchestra, and you'll notice the conductor waving a wand around, pointing it at sections, and encouraging the musicians to either restrain th...

Marketing

The ultimate marketing campaign checklist

Planning and launching a marketing campaign is like embarking on a journey across a sea of opportunities. It's an intricate blend of art and science, ...

funnel vs cdp
Marketing

How Funnel differs from a customer data platform (CDP)

Smart marketers respect the importance of good data. But among all the tools that offer solutions for data management and analysis, it can be difficul...

employer branding tips
Marketing

5 tips for employer branding from our expert

Editor’s Note — Martin Solaja is currently responsible for employer branding and recruitment marketing at Funnel. The views expressed below are his ex...

generative AI content marketing
Marketing Trends & News

Generative AI for content creation: 6 tips and tools

There is a massive opportunity for marketers to utilize artificial intelligence (AI) in their content creation. According to Funnel’s latest research,...

Shopify automation
Marketing

Top 5 Shopify automation tools that work

Shopify is one of the world’s leading e-commerce platforms. In fact, according to their website, they provide online shopping services to millions of ...

what are KPIs
Marketing Data

What are KPIs?

What is a KPI?: Key performance indicators (KPIs) are metrics that track progress toward an objective or goal. KPIs offer insights that help you under...

analyze Facebook ads
Marketing

Analyze your Facebook Ads creatives the right way

Facebook Ads is a behemoth of a platform. Combined with other Meta properties, it took in more than $112 billion in ad revenue in 2022 — second only t...