The future depends on server-side tagging
There is so much upheaval in the world of analytics and conversion tracking that you would think digital marketers would be sort of used to it by now....
Published May 9, 2023
How do Meta's Advantage+ campaigns work?
Facebook’s parent company, Meta, recently launched their new advertising tool Advangage+. This new line of campaigns follows in the trend of many othe...
Published April 14, 2023
2023’s top marketing KPIs explained
William Shakespeare once pondered the question: “What’s in a name?” The same question could be asked of the multitude of KPIs that modern digital mark...
Published March 31, 2023
What is data mesh?
Data mesh: you may have heard about the concept lately. In the world of digital marketing, it’s almost as big of a buzzword as “efficiency” right now....
Published March 17, 2023
9 effective Google Ads optimization tips
In today's uncertain economic climate, businesses of all sizes are looking for ways to cut costs and maximize ROI. As marketing budgets fall under inc...
Published March 14, 2023
A real MMM walkthrough from an expert
Marketing mix modeling can be quite an intricate and complex subject matter. There are loads of variables to take into account, lots of data to keep t...
Published March 3, 2023
The expert's guide to retargeting - 2024 edition
As the third-party cookie prepares to crumble and it keeps getting harder to reach the right audience, the way marketers buy ads will have to change. ...
Published February 24, 2023
Ad campaign optimization: six strategies for success
North American companies spent over $297.5 billion on ad campaigns in 2021. Researchers expect that number to keep growing over the next few years. By...
Published February 21, 2023
Five smart data-driven marketing experiments
Data plays a leading role in all aspects of life and should also be an integral part of your marketing strategy. A recent Nielsen survey found that re...
Published February 17, 2023
Six tips on how to analyze marketing data
You've likely heard that data is your organization's lifeblood — yet many businesses aren't harnessing its power. While 59% of marketing teams claim t...
Published February 14, 2023
