7 free marketing report templates in Looker Studio
Ok, you want to build some fancy automated Looker Studio (formerly Google Data Studio) reports to easily analyze your daily, weekly, and monthly marke...
ETL limitations and ETL alternatives for marketers
A mind-boggling 328.77 million terabytes of data is created each day. However, all this information is meaningless unless you can pull data together f...
The showdown: display ads vs. search ads
Display and search ads are two of the most popular types of advertising available to marketers today. They can be quite diverse, low cost, and are com...
The critical skills every performance marketer needs
Back in the 1980s, the burger chain A&W wanted to beat McDonald’s and its famous quarter pounder burger. Their idea was quite simple: launch a big...
The 12 types of display ads you need to know
Today, we are going to be digging through “the display dozen.” No, not the 1967 war film The Dirty Dozen that your parents have probably seen. These d...
How to select display advertising metrics and KPIs
Understanding and optimizing display advertising metrics is crucial for any marketer looking to improve their campaigns. This blog post will serve as ...
Collaboration now! How to build a harmonious marketing team
There’s no getting around it: collaboration breeds success. The trouble is, as organizations grow and become more complex, it is increasingly harder t...
What is data storytelling, and how can it make your presentations magical?
Our ability to craft and communicate stories is one of the most important things that make us human. Whether it’s story time in school or tales told r...
What is non-aggregatable data and how can you work with it?
Data is everywhere — it's the lifeblood of your business. However, using that wealth of information is often easier said than done, especially when de...
How to justify your marketing budget to the board
Marketing budgets are stagnating. For example, 51% of B2C companies and 45% of B2B companies are spending the same amount of money on marketing in 202...
