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What are KPIs?
What is a KPI?: Key performance indicators (KPIs) are metrics that track progress toward an objective or goal. KPIs help you understand what's working...
Analyze your Facebook Ads creatives the right way
Facebook Ads is a behemoth of a platform. Combined with other Meta properties, it took in more than $112 billion in ad revenue in 2022 — second only t...
5 marketing horror stories to haunt your dreams
It was a dark and stormy night. Rain and wind battered the windows of a small, old cabin set deep in the dense woods. Inside, several marketers took r...
Bowtie funnel: A modern twist to marketing funnels
It's a dog-eat-dog marketing and sales world out there. Resilient businesses focusing on long-term success are scrapping the stodgy, straight marketin...
The winning full-funnel marketing strategy guide (2025)
Is your conversion rate up-and-coming? Is there room to improve it and get more prospects to become happy brand advocates? (Hint: The answer is always...
Boost Black Friday sales through the power of social media
Black Friday, the annual shopping extravaganza, is a golden opportunity for your business to boost sales and gain fresh followers. Customers rejoice i...
Sales and marketing funnels: everything you need to know (with expert advice)
You may have heard people report the traditional sales funnel is dead, but according to industry leaders, that statement is far from true—well, depend...
Top 10 e-commerce strategies to boost Black Friday sales
Black Friday is more than just a sale — it's an event, a tradition, and, for many businesses, a lifeline. Originating in the United States the day aft...
What is brand marketing?
"Your brand is what people say about you when you're not in the room." These words from Amazon's founder, Jeff Bezos, provide an entry into the captiv...
What is affiliate marketing and how does it work?
Given the plethora of choices for digital marketing these days, it can be hard for marketers to keep track and take advantage of everything. One of th...
