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Choosing a marketing agency in 4 steps
If you’re in a leadership role, you’re often faced with navigating turbulent seas. And while your crew (your employees) can help you maintain course a...
7 expert tips for your Black Friday ad campaigns
Takeaway: Black Friday ad campaigns can make or break your year. We've put together seven expert tips to help you make a successful campaign that driv...
What a marketing data hub really does for your business
Regular readers of this blog will understand how a marketing data hub can help you evade data quota issues, automate reporting, and even help prepare ...
Performance marketing vs. growth marketing
The goal of every marketer is to, over time, leverage and increase their performance to drive sustainable growth for a business. Right? So, then, what...
What are data connectors?
At Funnel, we talk a lot about data connectors. They are an essential building block of a marketing data hub’s functionality, and without them, compre...
How sales and marketing teams can work better together
Here you are, ready to bridge the gap between sales and marketing teams. They're two departments that sometimes feel worlds apart. It's a common and c...
7 free marketing report templates in Looker Studio
Ok, you want to build some fancy automated Looker Studio (formerly Google Data Studio) reports to easily analyze your daily, weekly, and monthly marke...
ETL limitations and ETL alternatives for marketers
A mind-boggling 328.77 million terabytes of data is created each day. However, all this information is meaningless unless you can pull data together f...
The showdown: display ads vs. search ads
Display and search ads are two of the most popular types of advertising available to marketers today. They can be quite diverse, low cost, and are com...
The critical skills every performance marketer needs
Back in the 1980s, the burger chain A&W wanted to beat McDonald’s and its famous quarter pounder burger. Their idea was quite simple: launch a big...
