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The many ways to track marketing performance
A quick question: do you know which part of your marketing investment generates the most revenue? Is it even possible to know the answer? While this m...
The art of ad buying (for agencies)
For many agencies, crafting and executing a high-performing media plan is a delicate balance of science and art. The perfect mix of strategies, channe...
What’s in and what’s out in 2024?
It's the start of a new year – a time when many marketers take a moment to reflect on the previous year. We consider what went well, what surprised us...
Performance marketing channels to try in 2024
Editor's note: This articled is based on an older post: performance marketing channels to try in 2023. It has been updated to reflect the latest and b...
Optimize Google Ads headlines with these 11 expert tips
Imagine this: you've just spent hours crafting the perfect Google Ads campaign, pouring in all your creativity, hard work and expertise. You sit back,...
Beating back marketer imposter syndrome
Do you battle against feelings of self doubt when building your campaigns or analyzing data? Perhaps you feel as though you’ve accepted a role that yo...
How agencies can harness the power of data warehouses
Funnel recently conducted an insightful interview with Julian Modiano, the co-founder and CEO of Acuto, a Funnel solution partner. In this discussion ...
So, you want to be a performance marketer?
As you might imagine, our Funnel team places significant importance on performance marketing. After all, it’s what our product was built to support. B...
13 things to consider before building marketing data pipelines
The allure of building custom, in-house marketing data pipelines can be compelling for many organizations. From a zoomed out perspective, it promises ...
What is data orchestration?
Watch an orchestra, and you'll notice the conductor waving a wand around, pointing it at sections, and encouraging the musicians to either restrain th...
