What is non-aggregatable data and how can you work with it?
Data is everywhere — it's the lifeblood of your business. However, using that wealth of information is often easier said than done, especially when de...
How to justify your marketing budget to the board
Marketing budgets are stagnating. For example, 51% of B2C companies and 45% of B2B companies are spending the same amount of money on marketing in 202...
What is data governance (and why is it important)
In the fast-paced business landscape, data has become one of the most valuable assets for organizations. The key to unlocking that asset’s worth is so...
The essential YouTube ads best practices
Did you know that YouTube is visited by nearly a quarter of the world's population? If you're a marketer that's not harnessing the power of video ads,...
Your guide to display advertising
Display advertising. It's the digital equivalent of traditional print and out-of-home advertising tactics. After all, display advertising can be neatl...
How we navigate content marketing measurement
When driving, GPS is a lifesaver in preventing me from getting lost. Similarly, content marketers must have SMART goals and a data-driven approach to ...
What is tag management?
Check out the source code on your favorite website, and you'll probably notice strings of code like "spotlight tag" and "floodlight tag" — also known ...
Five must-try LinkedIn ad creative tips (with examples)
When creating ads for a B2B audience, there’s a good chance those ad creatives will end up on LinkedIn at some point. After all, LinkedIn is one of th...
How to diagnose Google Ads performance drops
Imagine this — your Google Ads campaigns have been running for a while. Traffic is coming to your website, you have seen conversions coming in, and al...
The future depends on server-side tagging
There is so much upheaval in the world of analytics and conversion tracking that you would think digital marketers would be sort of used to it by now....
