Five Halloween email campaign examples to hallo-win your audience
Now that spooky season has finally arrived again, marketers have a great opportunity to capitalize on the frighteningly festive holiday. One ghoulishl...
Published October 24, 2022
The best practices for Google Performance Max
The new Google Performance Max is the latest campaign type to roll out from the online advertising and search giant. This new offering aims to connect...
Published September 21, 2022
What is data-driven marketing?
At Funnel, data-driven marketing is a way of life. We use data to both measure and inform all of our marketing efforts. It is so ingrained into our DN...
Published September 7, 2022
Marketing reporting automation: why and how to start
Marketing reporting automation can be a game changer for digital marketers. It can totally change your perspective on what’s possible in your role, re...
Published July 4, 2022
Why you need to do a sensitivity analysis on your marketing funnel
Learn about: What is sensitivity analysis - Interview with Maximilian Lindhé from Growth Hackers Sthlm Why sensitivity analysis is important for marke...
Published May 4, 2022
Campaign naming conventions: how to name your ad campaigns like a pro
Can you tell how every campaign is set up by looking at your ad accounts? What product is it promoting? Who is it targeting? If not, you might want to...
Published June 24, 2021
How Does the Funnel Team Think About Attribution
The digital marketing landscape is one of endless opportunities. With an ever-growing set of tools and platforms to choose from, there is no shortage ...
Published September 11, 2020