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Accountability in marketing is non-negotiable
The days of relying on vanity metrics are over. Today's CMOs must demonstrate how their marketing efforts directly contribute to the bottom line. To m...
End the budget battle in marketing with better data
Tired of defending your marketing budget to a skeptical C-suite? If you can justify spend, you shift the perception on marketing, showing that it’s a ...
Diminishing returns in marketing and how to spot them
We’ve all been there — you create a winning campaign and decide to add more budget to keep the momentum going and improve your results. But instead of...
Top 16 marketing agency tools in 2026
More data, tools and technology surround marketing agencies than ever before. But according to Funnel’s 2026 Marketing Intelligence Report, a striking...
How to balance brand and performance marketing
The way we measure marketing has a huge influence on where budgets go. And because performance marketing is easier to measure, it often receives more ...
The Black Friday campaign checklist
The success of your Black Friday/Cyber Monday marketing strategy relies heavily on setting strong foundations months in advance. Whether you run a ret...
The expert Black Friday strategy roundup
Black Friday and Cyber Monday (or BFCM as we’ve started abbreviating it) are right around the corner. That means marketers are keen to get ahead of th...
The best customer retention strategies for e-commerce companies
Running an e-commerce business is a bit like hosting a party. You want plenty of new faces coming through the door, but if no one sticks around, you’r...
Everything you need to know about zero-party data
Zip. Zilch. Zero. Nada. That’s the number of insights marketers risk gaining if they continue to rely solely on third-party data. The savviest markete...
What is the marketing mix? (The 4 P's of marketing)
Imagine trying to bake a cake without knowing the ingredients. You might get close, but chances are, something will be missing. Marketing is no differ...
