Marketing

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agency cash flow
Marketing

Solving agency cash flow issues

Without a healthy cash flow, businesses won’t survive — and marketing agencies are no different. Compared to a successful e-commerce shop or physical ...

Marketing

How to work with marketing data across international borders

Today’s marketplace is extremely competitive with success often balancing on a knife’s edge. For many businesses, particularly within the tech space, ...

agency jargon
Marketing

Decoding marketing agency jargon

For the uninitiated, marketing agencies can feel like mysterious (even dangerous) places. Step foot inside, and you are sure to hear people talking ab...

balanced marketing strategies
Marketing

How to balance short- and long-term marketing

We often think of marketing funnels as having distinct tops and bottoms. While true, it doesn't fully describe how consumers learn about products and ...

signal based marketing
Marketing

Signal-based marketing and sales explained

Can signal-based marketing transform the way marketers reach customers? With the average American encountering 4,000 to 10,000 ads daily, traditional ...

cohort analysis
Marketing

Cohort analysis explained

What does cohort mean? In most contexts, it’s one or more supporters, companions or people with shared characteristics. For you, your cohorts are your...

Marketing Trends & News

Introducing: Funnel Marketing Intelligence

Pinpointing revolutions in the marketing industry is quite difficult. That’s because it is famously in a continuous cycle of reinvention. Lately, thou...

dyslexia and data
Marketing

What dyslexia and neurodiversity can teach us about data

If you have dyslexia or dyscalculia (dyslexia for numbers), then you’re in good company – with Steven Spielberg, Agatha Christie and Steve Jobs. In fa...

Marketing

Understanding the power of n-gram analysis

As a digital marketer, you must navigate through oceans of data generated by online marketing campaigns. N-gram analysis is a practical method in a di...

Marketing

What is ad ops?

Ad ops, digital ad ops, online ad operations, advertising operations — whatever marketers want to call it, ad operations can be kind of confusing. Tha...