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Solving agency cash flow issues
Without a healthy cash flow, businesses won’t survive — and marketing agencies are no different. Compared to a successful e-commerce shop or physical ...
How to work with marketing data across international borders
Today’s marketplace is extremely competitive with success often balancing on a knife’s edge. For many businesses, particularly within the tech space, ...
Decoding marketing agency jargon
For the uninitiated, marketing agencies can feel like mysterious (even dangerous) places. Step foot inside, and you are sure to hear people talking ab...
How to balance short- and long-term marketing
We often think of marketing funnels as having distinct tops and bottoms. While true, it doesn't fully describe how consumers learn about products and ...
Signal-based marketing and sales explained
Can signal-based marketing transform the way marketers reach customers? With the average American encountering 4,000 to 10,000 ads daily, traditional ...
Cohort analysis explained
What does cohort mean? In most contexts, it’s one or more supporters, companions or people with shared characteristics. For you, your cohorts are your...
Introducing: Funnel Marketing Intelligence
Pinpointing revolutions in the marketing industry is quite difficult. That’s because it is famously in a continuous cycle of reinvention. Lately, thou...
What dyslexia and neurodiversity can teach us about data
If you have dyslexia or dyscalculia (dyslexia for numbers), then you’re in good company – with Steven Spielberg, Agatha Christie and Steve Jobs. In fa...
Understanding the power of n-gram analysis
As a digital marketer, you must navigate through oceans of data generated by online marketing campaigns. N-gram analysis is a practical method in a di...
What is ad ops?
Ad ops, digital ad ops, online ad operations, advertising operations — whatever marketers want to call it, ad operations can be kind of confusing. Tha...
