Marketing

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brand salience
Marketing

What is brand salience?

While visiting an unfamiliar city, you wake up feeling desperate for a morning cup of coffee. You immediately wonder where the nearest Starbucks is. A...

Marketing

Glossary - Cost per acquisition (CPA)

CPA, which stands for Cost per Acquisition, is a widely used metric in the online advertising space. Here's what is is, how to calculate it and why it...

ai tools
Marketing

5 ways to use AI tools for marketing automation

Marketers, wouldn’t it be great if you could get someone else to do some of the hard work for you? Well, for some tasks, you can. Artificial intellige...

agency cash flow
Marketing

Solving agency cash flow issues

Without a healthy cash flow, businesses won’t survive — and marketing agencies are no different. Compared to a successful e-commerce shop or physical ...

Marketing

How to work with marketing data across international borders

Today’s marketplace is extremely competitive with success often balancing on a knife’s edge. For many businesses, particularly within the tech space, ...

agency jargon
Marketing

Decoding marketing agency jargon

For the uninitiated, marketing agencies can feel like mysterious (even dangerous) places. Step foot inside, and you are sure to hear people talking ab...

balanced marketing strategies
Marketing

How to balance short- and long-term marketing

We often think of marketing funnels as having distinct tops and bottoms. While true, it doesn't fully describe how consumers learn about products and ...

signal based marketing
Marketing

Signal-based marketing and sales explained

Can signal-based marketing transform the way marketers reach customers? With the average American encountering 4,000 to 10,000 ads daily, traditional ...

cohort analysis
Marketing

Cohort analysis explained

What does cohort mean? In most contexts, it’s one or more supporters, companions or people with shared characteristics. For you, your cohorts are your...

Marketing Trends & News

Introducing: Funnel Marketing Intelligence

Pinpointing revolutions in the marketing industry is quite difficult. That’s because it is famously in a continuous cycle of reinvention. Lately, thou...