Signal-based marketing and sales explained
Can signal-based marketing transform the way marketers reach customers? With the average American encountering 4,000 to 10,000 ads daily, traditional ...
Cohort analysis explained
What does cohort mean? In most contexts, it’s one or more supporters, companions or people with shared characteristics. For you, your cohorts are your...
Introducing: Funnel Marketing Intelligence
Pinpointing revolutions in the marketing industry is quite difficult. That’s because it is famously in a continuous cycle of reinvention. Lately, thou...
What dyslexia and neurodiversity can teach us about data
If you have dyslexia or dyscalculia (dyslexia for numbers), then you’re in good company – with Steven Spielberg, Agatha Christie and Steve Jobs. In fa...
Understanding the power of n-gram analysis
As a digital marketer, you must navigate through oceans of data generated by online marketing campaigns. N-gram analysis is a practical method in a di...
What is ad ops?
Ad ops, digital ad ops, online ad operations, advertising operations — whatever marketers want to call it, ad operations can be kind of confusing. Tha...
How to use creative data for ad optimization
How can you gather and use creative data to optimize your ad creatives? This isn't just about making your ads look good; it's about making them work h...
Glossary - Customer lifetime value (CLV)
Your marketing efforts are more impactful when you understand what's keeping your current audience and target customers happy. Various metrics measure...
Glossary: Pay-per-click (PPC)
In short: Pay-per-click (PPC) in marketing is an advertising model where businesses pay each time their ad is clicked. This method helps target intere...
Understanding the TOFU, MOFU, BOFU funnel model
Top marketers and their sales team simply love TOFU. Nope, not that silken dish adored by health enthusiasts the world over. We’re talking about top-o...
