Data

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data collaboration
Data

How marketers can help agencies get the data they need

In the marketing world, a campaign's success depends on the quality and depth of data used to inform strategies. In-house teams hold the keys to valua...

managing agency resource
Data

How data helps agencies manage resource

It’s one of the biggest challenges any marketing agency can face. No, it’s not AI. It’s managing resources: people. Talent is an agency’s greatest ass...

data quality
Data

What does data quality mean?

Quality is so important, especially as a marketer. Your target audience wants quality content in the form of blogs, articles, or business resources. L...

optimize your dashboards
Data

6 steps to optimize your dashboard performance

Have you ever gone to a restaurant with a menu that goes on for pages and pages? It can get a bit overwhelming. How do you decide when you have dozens...

Data

Report on search impression share for Google Ads: A step-by-step guide

If you are struggling to report on search impression share for Google Ads, this guide is for you. We will cover what search impression share is, how i...

marketing reporting
Data

Why marketers need to stop reporting

That headline might have you reaching for your pitchforks and torches, but hold on! We're not advocating for the death of marketing reports altogether...

Nick Desbarats
Reporting Data

A lesson in data visualization with Nick Desbarats

Data visualizations are, arguably, the most important part of working with data. They are the lens through which you (and your audience) can understan...

Marketing Data

Glossary - Customer lifetime value (CLV)

Your marketing efforts are more impactful when you understand what's keeping your current audience and target customers happy. Various metrics measure...

choose metrics 6 steps
Data

6 steps to choosing the right dashboard marketing metrics

You know the story — you sit down for your monthly or quarterly review to discuss how your campaigns have been performing against your marketing strat...

client reporting tools 2024
Data

The top client reporting tools of 2024

You spent weeks developing a market campaign that hits all your client's key concerns. Now, it's time to present the results. Maybe you're sitting at ...