Data

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marketing decision making compass
Data

Marketing decision-making fatigue comes from too much dumb data

The average adult makes 35,000 decisions a day. At that rate, the brain is running on fumes by mid-afternoon. If you’re a marketing leader whose brain...

marketing data funnel
Data

What would your marketing data say if it could talk?

Unorganized marketing data doesn't communicate clearly. It creates a cacophony of competing signals, such as "Look at this metric!” "No, this trend is...

data insights hidden
Data

The hidden data insights lurking in your marketing

Ever feel like you're missing something important in your marketing data? You're not alone. While most marketers get comfortable eyeing surface-level ...

An organized filing cabinet
Data

Best data consolidation practices to take your data from chaos to clarity

Marketing data is everywhere — Google Ads, Facebook, CRM systems and even offline sources. But without a unified system, you’re left with conflicting ...

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Data

Best data warehouses in 2025

Research conducted by IBM and Gartner reveals that poor-quality data can lead to businesses losing an estimated 20 to 35% of their annual revenue. Fra...

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Data

Your marketing metrics are lying – why data hygiene is key

Have you ever worried that the strategy you signed off on might be faltering — not because it’s flawed but because your marketing metrics are lying to...

Data stored on a server
Data

How to spot misleading data

As the old saying goes: there are lies, damned lies and statistics. And while most people know that stats can mislead, many marketers don’t realize th...

best etl tools 2025
Data

18 of the best ETL tools in 2025

Selecting the right ETL tool means checking out a lot of options. Enterprise solutions, open-source tools and new players each bring something valuabl...

Two fishbowls with a goldfish in each
Data

Siloed data and teams sabotage your marketing

CMOs are under immense pressure to deliver measurable results, align cross-functional teams and adapt to constant market shifts. Yet, dealing with fra...

steering wheel
Data

Why data-driven decision-making beats intuition in marketing

Gut instincts have their charm. They’re quick, and they feel decisive. Sometimes, they even work. But relying on intuition alone is a gamble that CMOs...