What is ETL? Everything marketers need to know
What are ETL tools? Plenty of professionals use them to make data collection and data analysis easier. As a marketer, you will likely use ETL solution...
The digital marketing attribution problem
The wrong answer to the right question Attribution seems to be the word on every marketer’s lips right now. Listen in on any topical marketing discuss...
10 essential performance marketing metrics to monitor
Online marketing has introduced unparalleled possibilities for marketing teams to collect precise and relevant data. Using this data, digital marketer...
Top marketing data sources for a data & insights driven strategy
For performance marketers and digital strategists, data is the key to success. Marketing teams are analyzing more business and customer data than ever...
GA4 migration: The best way to store UA data forever without BigQuery
The great Google Analytics 4 reckoning is coming for every marketer, whether you’re ready or not. That means all marketers need a strategy for handlin...
How to solve Google Analytics 4 quota issues in Looker Studio
Read on if you are looking for ways to handle the errors you might see in Looker Studio, like "Data set configuration error". These errors can be the ...
Best practices for peak season reporting
Most retail businesses experience their peak season between Halloween and New Year. It can include Black Friday, Cyber Monday, Christmas, Hanukkah, an...
The ultimate guide to digital marketing reporting
Marketing reporting is a key part of a modern marketer’s role. It doesn't matter if you work in an agency, as a freelancer or if you are part of an in...
What is data-driven marketing?
At Funnel, data-driven marketing is a way of life. We use data to both measure and inform all of our marketing efforts. It is so ingrained into our DN...
All about data visualization — what, why, how?
Data visualization is an essential tool for any modern marketer. After all, what good are all of your performance metrics if you can’t see what’s happ...
