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How GA4 improves with other Google products
You’re a smart digital marketer. Which means you already have your Google Analytics 4 account up and running already, right? Of course! One of the fir...
GA4 brings machine learning to the forefront
As we covered here, Google Analytics 4 has a few new features and structures that set it apart from Universal Analytics. One of the most important str...
Give us 9 minutes to convince you that GA4 is better than UA
Yep. You read that right. Not only do we know that Google Analytics 4 is better than the outgoing Universal Analytics, but we’ll also convince you of ...
Five ways to solve the marketing data challenge
No. The “marketing data challenge” is not the latest dance trend on TikTok, but rather a tricky and intricate balance that performance and digital mar...
The ultimate guide to PPC reporting
So, you’ve started running your pay-per-click campaigns. Congratulations! Unfortunately, your job doesn’t end there. While pay-per-click campaigns (or...
Learn Google Analytics 4 with this list of top resources
If you’re familiar with Google Ads and using Google to optimize your ad campaigns, there’s another Google product you should consider to track, analyz...
What is ETL? Everything marketers need to know
What are ETL tools? Plenty of professionals use them to make data collection and data analysis easier. As a marketer, you will likely use ETL solution...
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The digital marketing attribution problem
The wrong answer to the right question Attribution seems to be the word on every marketer’s lips right now. Listen in on any topical marketing discuss...
10 essential performance marketing metrics to monitor
Online marketing has introduced unparalleled possibilities for marketing teams to collect precise and relevant data. Using this data, digital marketer...
Top marketing data sources for a data & insights driven strategy
For performance marketers and digital strategists, data is the key to success. Marketing teams are analyzing more business and customer data than ever...
