What is data wrangling? A cowboy-style explanation
There are several symbolic visuals that can represent the American West. However, few of them are as powerful (or as popular) as the cowboy. Rugged. S...
Your guide to data mapping
As the old saying goes, you can’t compare apples and oranges. Nor can you compare grandmothers and toads, cows and long johns, or honey and butter. Ma...
GA4 vs Universal Analytics - 7 key differences
During 2023, the deprecation of Universal Analytics (UA) got underway, finally making way for Google Analytics 4 (GA4). Despite GA4 being the default ...
What to include in your digital marketing report
You made your marketing plan, tracked your marketing channels and downloaded the data. Now it’s time to do some marketing reporting and see how it all...
How to report marketing data to C-level executives
There comes a day in every digital marketer’s life when they are asked to present their team’s performance reporting to the “big wigs.” You know, the ...
Data aggregation explained in 2 minutes
In this video, we discuss what data aggregation actually means and why it's important to be able to understand your marketing data. You can either wat...
How to make Looker Studio faster
This video is called '3 tips to make Google Data Studio Faster', but the same tips apply for dealing with a slow dashboard in Looker Studio. Watch the...
How to report on the See, Think, Do, Care marketing funnel
You can look at a marketing funnel in many ways, but the principle remains the same for your marketing strategy and how you structure your campaigns. ...
Looker Studio Templates for Ecommerce Marketers
As an ecommerce marketer you have access to a lot of data about the effectiveness of your marketing campaigns. The challenge comes when you’re looking...
This is what you can do with cost data in Google Analytics
Each time a person visits your website, Google Analytics will try to figure out how they got there. That is, what link they clicked or if they typed y...
