GA4 migration: The best way to store UA data forever without BigQuery
The great Google Analytics 4 reckoning is coming for every marketer, whether you’re ready or not. That means all marketers need a strategy for handlin...
The great Google Analytics 4 reckoning is coming for every marketer, whether you’re ready or not. That means all marketers need a strategy for handlin...
Read on if you are looking for ways to handle the errors you might see in Looker Studio, like "Data set configuration error". These errors can be the ...
Most retail businesses experience their peak season between Halloween and New Year. It can include Black Friday, Cyber Monday, Christmas, Hanukkah, an...
At Funnel, data-driven marketing is a way of life. We use data to both measure and inform all of our marketing efforts. It is so ingrained into our DN...
Data visualization is an essential tool for any modern marketer. After all, what good are all of your performance metrics if you can’t see what’s happ...
There are several symbolic visuals that can represent the American West. However, few of them are as powerful (or as popular) as the cowboy. Rugged. S...
As the old saying goes, you can’t compare apples and oranges. Nor can you compare grandmothers and toads, cows and long johns, or honey and butter. Ma...
During 2023, the deprecation of Universal Analytics (UA) got underway, finally making way for Google Analytics 4 (GA4). Despite GA4 being the default ...
You made your marketing plan, tracked your marketing channels and downloaded the data. Now it’s time to do some marketing reporting and see how it all...
There comes a day in every digital marketer’s life when they are asked to present their team’s performance reporting to the “big wigs.” You know, the ...